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E-commerce stores have an average abandonment rate of 67.89%, and that’s one scary statistic. Not only that, it’s a frustratingly difficult thing e-commerce store owners have to deal with. The truth is that abandonment isn’t new. It’s just a new term for …
[Read more...] about How To Make Your E-Commerce Store Sticky
A/B testing is one of the best ways of improving the conversion rate of a website (when done correctly) but often times the number of successful A/B tests is low. It’s not that you’re expecting a winner every time but you should really be creating a …
[Read more...] about 10 Guidelines To Improve The Effectiveness Of A/B Testing
The Welcome Page can make or break your website - it is the first thing your visitors engage with whenever they visit your website, and it can determine if they stay and read more or close the window- without ever looking back. That being said, it is very …
[Read more...] about How To Crack The Code To An Intuitive Welcome Page
There is a lingering meme that design projects should skip wireframing and go right to prototyping. A good example of this position is Wireframing is out, prototyping is in: here’s why, by Joseph Lawrence. From my experience I have come to the realization …
[Read more...] about When To Prototype, When To Wireframe – How Much Fidelity Can You Afford?
In past years, the primary concern for business owners building websites has been SEO. Build a site that ranks well in Google and the money flows in right? It doesn’t matter what the user’s experience is as long as they’re on the site. Sadly that’s not …
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