Tracy Vides

The Retailer’s Black Book of SoLoMo

There are a myriad of ways to leverage social, mobile and location for an ecommerce website. SoLoMo has been a buzzword in the marketing world since 2012 and marrying all these three media has helped many online retail businesses grow. Many large brands …

Why A Blog Post + A Landing Page Is A Lethal Combination

By Tracy Vides

It’s hard to run a business. You know that. And most entrepreneurs gleefully embrace this fact. The reality of it, however, can still give you goose bumps. Think about this: Amazon has been in business more than two decades now and it still doesn’t make …

Reimagining Your Website As A Tool For Customer Retention

By Tracy Vides

Attracting customers to your store - whether online or offline, and getting them to transact with you is the primary goal of nearly every business. While millions of dollars’ worth of advertising, research and software are deployed to get customers to …

How To Make Your E-Commerce Store Sticky

By Tracy Vides

E-commerce stores have an average abandonment rate of 67.89%, and that’s one scary statistic. Not only that, it’s a frustratingly difficult thing e-commerce store owners have to deal with. The truth is that abandonment isn’t new. It’s just a new term for …

9 Intuitive Websites That Are Marketing Machines Just As Much

By Tracy Vides

The modern customer’s brain works on a single track: “Click, click… I arrived at this site… what does it give me?” That’s generally followed by“How on earth do I find what I am looking for in this mess?”“This looks like too much reading. Maybe I’ll get it …

The Retailer’s Black Book of SoLoMo

Why A Blog Post + A Landing Page Is A Lethal Combination

Reimagining Your Website As A Tool For Customer Retention

How To Make Your E-Commerce Store Sticky

9 Intuitive Websites That Are Marketing Machines Just As Much

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