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Usability & User Experience (UX) Blog
“We have always done it this way,” is how so many ideas die in the cradle. With constantly changing technology, interminable bombarding of content, shrinking attention spans, ad fatigue, post-millennial market outlook, heightened consumer awareness, …
[Read more...] about 4 Ways to Enhance Your Brand UX by Personalizing Content
"Users often leave Web pages in 10-20 seconds, but pages with a clear value proposition can hold people's attention for much longer". This is the summary of an article by Jakob Nielsen that throws light on how users behave on web pages. The research …
[Read more...] about How Intuitive Website Design Is The Key To Better Conversions
Simply put, the term heuristics means to find, discover, or determine. In a broader sense, heuristics can be taken to mean a problem solving approach that employs practical methods to form judgement that aids in decision making. Heuristics were first …
[Read more...] about How To Use Heuristics To Ace Your Email Marketing
The rise of SaaS platforms has changed the way that enterprises operate, and research is now indicating that it is virtually compulsory to adopt it. Businesses all around the world are now replacing older workflow methods with productivity platforms that …
[Read more...] about Enhancing Enterprise Platform Usability Through Automation
People get a lot of emails. Inboxes are fuller than ever and expected to get fuller, and many email clients now offer segmented inboxes that make it even harder for marketers to get through. How can you stand out from the crowd? Well you’ve got to get the …
[Read more...] about How To Make Readers Sit Up With Killer Email Designs
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