Roxanne Abercrombie

About Roxanne Abercrombie

Roxanne Abercrombie is Online Content Manager at Parker Software – a UK-based software house specialising in live chat and business process automation. When she's not writing about tech, Roxanne can usually be found chortling at bad films with a cup of sugary tea in hand.

The Fallacy Of Not Selling Features

By Roxanne Abercrombie

"Sell benefits, not features". This maxim has long been cemented as gospel. The logic runs that users are not all that interested in buying your product. What they are really interested in buying is improved efficiency, or an easier life, or a better …

UX Design And The Overlooked Influence Of Fashion

By Roxanne Abercrombie

For all the rationale underpinning the field and for all the careful research and reasoning that shores up every new initiative, there remains an oft-overlooked truth in UX design. This truth is that UX design is as much ruled by fashion as it is …

Stop Forcing Users To Submit Support Tickets

By Roxanne Abercrombie

Does anybody honestly like support ticketing systems? Users across the board are often united in their antipathy: from the support agent handling the ticket to the customer submitting it. After all, support ticketing systems are slow, monolithic, and …

The Problem With Power Users

By Roxanne Abercrombie

Power user. The very term evokes a sense of authority and prowess. Your power users are that segment of your user base with in-depth product knowledge and are the most active, expressive and influential members of your product's community. In other words, …

The Fallacy Of Not Selling Features

UX Design And The Overlooked Influence Of Fashion

Stop Forcing Users To Submit Support Tickets

The Problem With Power Users

Difficulty Is Not A UX Dirty Word

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