Rob Toledo

About Rob Toledo

Rob Toledo is your everyday Seattleite -- A bit too obsessed with coffee, geeky things and bad weather, he can always be found hacking on any number of goofy side projects. You can read his passive aggressive musings at stentontoledo.com or on Twitter @stentontoledo

The Psychology Of The Checkout

By Rob Toledo

class="aligncenter size-full wp-image-6616" />When you run an eCommerce business, it's natural to invest a lot of time and attention in the elements of the site that attract purchasers. Home pages are essential for drawing people in, while product …

Preparing a Website for the Holidays With UX In Mind

By Rob Toledo

As the leaves fall and the air becomes crisp, Internet users and shoppers begin to think about the things they look forward to during the changes in season, and website owners should be considering how to cater to those shopping goals. The holiday season …

Landing Page Optimization With Google Analytics

By Rob Toledo

Google Analytics is a powerful tool when it comes to assessing the performance of a website. It allows e-businesses and web designers to get a clearer picture of how website users interact with their products and services. They can then establish which …

The Psychology Of The Checkout

Preparing a Website for the Holidays With UX In Mind

Colour Theory: An Introduction

Landing Page Optimization With Google Analytics

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