Neil Dawson

About Neil Dawson

Neil Dawson is a User Experience Designer at Cyber-Duck, an award winning digital agency in London. He is responsible for ensuring the design and build phases of their projects are consistent with their user-centred philosophy. Follow Neil on Twitter: @neildawson

Eye Tracking: What Is It For And When To Use It

By Neil Dawson

Imagine a usability test in which John, the test participant, attempts to buy a bicycle. On the homepage John quickly finds the “bicycles” link, but on the next page he hesitates. “I wasn’t sure where to click,” he says afterwards, “there were a lot of …

10 Guidelines for Improving Your Eye Tracking Studies

By Neil Dawson

At Cyber-Duck we’ve been carrying out in-house eye tracking studies since 2008, gathering useful data and real insights into user behaviour to improve our creations for the web. Here we’ve collected the most important lessons our team learned to help …

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Eye Tracking: What Is It For And When To Use It

10 Guidelines for Improving Your Eye Tracking Studies

Get Started

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