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Mobile ads are part of many apps' monetisation strategy. However, there are good mobile ads, and there are bad mobile ads. The last thing you want to see over your morning cup of coffee is this type of review for your mobile app, complaining about a poor …
[Read more...] about The Good, The Bad, And The Ad: How To Deal With Bad Mobile Ads
According to mobile app user retention rates from Statista, 55% of mobile app users will abandon an app one month after downloading it. That number grows to 68% after three months. Localytics gives an even more alarming statistic: 21% of mobile app users …
[Read more...] about 5 Ways To Optimise Your App For High User Retention
There is a principle of "give before you take" with apps. If you want your users to do something, such as rate the app, allow notifications, or make a purchase, you should give them value first. Where in an app is one of the most significant tests of this …
[Read more...] about 7 Tips For Creating A Winning Mobile App Payment Screen
Apps are like little worlds of their own. They hold mountains of features dotted with microinteractions, oceans of data, and cities of users with their creations and contributions. App designers wield power to construct these worlds and hone them to …
[Read more...] about 6 Navigation Design Mistakes, And 3 Apps That Do It Right
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