Lesley Wasserman

About Lesley Wasserman

Lesley is an Inbound Marketing Manager at Appsee. She is an avid UX and tech trend-seeker and loves finding innovative ways to make life better! Lesley prefers vegetarian options, although occasionally has a hankering for a steak, and she's constantly on the lookout for new ways to decorate her home. You can follow her on Twitter @wassles

Is Your Freemium Strategy Harming Your App’s UX?

By Lesley Wasserman

The word "free" is often music to our ears. Free trial, free download, free music, we will take it all as long as there are no strings attached. This tangled web of strings, however, is what puts the sceptic in us, and we start to believe that nothing is …

Did You Forget That Your App Users Are Human?

By Lesley Wasserman

We walk, we talk, we have opposable thumbs and we use these thumbs to interact with mobile apps. We are humans, and we are quite advanced. Above all, however, humans (as app users) have needs that come in the form of emotional (I want to feel good), …

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Is Your Freemium Strategy Harming Your App’s UX?

Did You Forget That Your App Users Are Human?

Get Started

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