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Let’s start with a “fun” fact! According to a market-based research report, 80% of companies believe that they provide a “superior” customer experience. However, when the customers were asked about it, only 8% of them agreed to this fact. You can call …
[Read more...] about When UX meets CX- The untold story of the Website Design Journey
As Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.” Even though the legendary tech leader spoke out about how design needs to be functional and have its usability, it is still treated …
[Read more...] about Formative Vs Summative : The User Testing Battle
Introduction “Less is more”- a phrase that is currently ruling the design world, whether you consider fashion, interior or web design. The phrase, of course, is a direct reflection of the age-old theory of minimalism. It is becoming the newest tool for …
[Read more...] about Is Less Really More? The Truth Of Functional Minimalism In Web Design
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