Alex Cleanthous

About Alex Cleanthous

Alex Cleanthous is chief strategist at Web Profits. With more than 10 years experience in conversion rate optimisation, Alex ensures that Web Profits and its clients remain ahead of the curve. You can follow him on Twitter, Google+ or LinkedIn

10 Guidelines To Improve The Effectiveness Of A/B Testing

By Alex Cleanthous

A/B testing is one of the best ways of improving the conversion rate of a website (when done correctly) but often times the number of successful A/B tests is low. It’s not that you’re expecting a winner every time but you should really be creating a …

7 Ways To Use Eye Tracking To Improve Conversions

By Alex Cleanthous

Eye tracking provides business owners and marketing professionals with valuable insight into how customers interact with websites and landing pages. The most advanced eye tracking services can show exactly where a user’s eyes land when they first view a …

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10 Guidelines To Improve The Effectiveness Of A/B Testing

7 Ways To Use Eye Tracking To Improve Conversions

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