Good business copywriting can be a very useful tool for creating trust in your users, building loyal customers and adding value to your business or brand. However, poor business copywriting will have the opposite effect on your brand and customers. The following is a set of simple guidelines that will help you with for effective business copywriting.
1. Edit your Blog Posts properly
When you use good spelling and grammar, your users will perceive you to be professional and thorough. Write in an informal way and you risk that you will not be taken seriously. Therefore, it is very important to read and re-read your blog post before getting it published.
2. Use a concise and clear structure
Most people scan through blog posts before reading them in entirety. To make your blog posts scannable, you need to use paragraph breaks often, make keywords bold and include sub-headings. This will ensure your writing appears more professional and reader-friendly. Users who do not have much time will be able to get the gist of the blog post without having to read every word.
3. Make it personal
Including a personal touch will make it easier for you to develop relationships with users and it helps in building trust. You can share interesting stories about your personal experiences or anecdotes which your audience would find funny. However, make sure any story or anecdote shared is relevant to your blog’s theme.
4. … But Don’t get too personal
While trying to be relatable to your clients, you should not get into too much detail about your relationships, your property, your work or your family. This is very unprofessional and might end up putting off some people. Therefore, steer clear from personal issues and only share what is really necessary.
5. Don’t impose your beliefs and opinions on others
When it comes to moral and political matters, keep in mind that not all users share your views. If you decide to mention your beliefs and opinions especially about any controversial subject, some users might get offended. They may also stop associating themselves with your services or products. Therefore, despite how you strongly you feel about a particular subject, you need to steer clear of moral and political issues in your business copywriting.
6. See your users as prospective customers
Respond to each email and comment courteously and quickly. Do your best to offer a satisfactory answer to every question. If you handle your users as prospective customers, you will create a positive impression of your business and increase the chances of them buying your products or services.
7. Finish what you start
Do not start a business blog if you are not ready to stick with it. If you cannot maintain your blog, readers could assume that you do not care about them. Whenever you lack the time or interest to run the blog by yourself, you could consider hiring someone to do it for you.
More Articles About Content Copywriting
If this article has interested you, we suggest reading the following articles which provide additional guidelines for good blog copywriting:
- Quality Website Copywriting Will Outlive Google
- Know Your Readers & Write Usable Blog Posts For Them
- Content Density – Importance For Usability And SEO
- Will The Internet Make Grammar Obsolete?
- 10 Guidelines For Writing Usable And SEO Friendly Content
Want to learn more?
If you’re interested in the managerial and strategic aspects of UX, then consider to take the online course on UX Management and Strategy. If, on the other hand, you want to brush up on the basics of UX and Usability, then consider to take the online course on User Experience (or another design topic). Good luck on your learning journey!
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