Landing Page Optimization – The Do’s And The Dont’s

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One of the most important ingredients in improving your conversion rate is your landing page. Therefore, it is important to make sure that you follow certain rules to get the most out of this page. If you are involved in marketing or you are simply interested in getting your ROI from your web venture, you need to read this article as it contains what I consider to be the … [Read more...]

5 Human Touches That Grow Conversions Everyday

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Every day we come across newer and smarter ways to alter our websites to make them perform better, offer users a smooth, trouble-free experience, and ultimately result in higher conversions. I believe that there is more to building a great brand and a successful business than just reworking your website’s layout or redoing its SEO details. There’s a very real human side to … [Read more...]

The Benefits of Merging Quantitative and Qualitative Data In UX Studies

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User experience researchers and online analysts are no strangers to data. There is also no denying that it is a must-have element of conversion optimization specialist’s weaponry. Data allows you to back up your decisions scientifically and predict their outcome. In this article we want to show you two types of data - quantitative and qualitative and convince you (if you … [Read more...]

The 4 Tools That Helped Us Simplify Our Signup

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We became aware that our product signup page had a problem when we discovered that some people were signing up but never actually seeing the product interface itself. This meant that somewhere between giving us their email address and being led into the interface for the first time, they were giving up or getting stuck and never coming back. This case study documents how we … [Read more...]

The History Of Conversion Optimisation

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Are you interested when and where Conversion Optimisation started? I was definitely curious where the concept was born. It’s not a new practice by any means – despite it increasing in popularity now more so than ever. Surprisingly enough it is something that’s been around for generations, perhaps without us quite knowing it. Examples of Conversion Optimisation in it’s early … [Read more...]

6 Worst Landing Page Optimization Techniques To Avoid

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The landing page holds the key to convert your website visitor to a customer. Depending on the objective of your site, this conversion ranges from a visitor filling out a subscription form to buying a product. Landing page optimization (LPO) is considered as a key element to convince the target audiences as it aims to integrate an appearance and content that gives the website … [Read more...]

5 WordPress Hacks For Conversion Optimization

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Setting up a website with WordPress is easy. Making it sweat it out for optimum conversions, however, isn’t anywhere close to waking up with the smell of coffee. Conversion optimization calls for relentless action-taking on some of the minutest details ever. The kind of details you’d not care about much. The same details that could make your eyes roll. It’s more important … [Read more...]

4 Ways Video Can Help You Increase Your Sales

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Whether companies realise it or not, video content is increasingly becoming an essential component of every marketing strategy. Not only does it appear in 70% of the top 100 search engine listings (according to KissMetrics), it can also make site visitors 144% more likely to purchase products after seeing it in video, as a report by houseware e-tailer Stacks & Stacks has … [Read more...]

9 Writing Tricks For Building A Killer Landing Page

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Ever ended up on a landing page and had no idea what the page is about? The page failed to state a clear message and instead just made you feel confused. How long did you stay on that page? Probably not long enough to dig through the information offered to discover the page's purpose. This is the scenario you don't want when people land on your page. You want people to … [Read more...]

Want To Close More Sales? Try Tablets

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Few things are harder to sit through than a bad sales presentation. No matter what the industry is, the sell is usually a variation of the same formula: The rep stands at the head of a conference table, dryly reciting the script of why his/her product or service is mandatory. Maybe he or she has even compiled slides in Power Point as a visual aid (by “visual aid” mostly we … [Read more...]

6 Simple Landing Pages That Perform Like Charm

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Like mac and cheese. Or gin and tonic. Or crisp white shirts with classic blue jeans. Some things are beautiful in their simplicity. What ups their fab quotient a notch higher is that these are things that combine their undisputable beauty with great functionality. Landing pages have their version of the PB&Js as well. Here’s a look at some landing pages that take care of … [Read more...]

Why A Blog Post + A Landing Page Is A Lethal Combination

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It’s hard to run a business. You know that. And most entrepreneurs gleefully embrace this fact. The reality of it, however, can still give you goose bumps. Think about this: Amazon has been in business more than two decades now and it still doesn’t make much in terms of profit. While investors have undying love for the company, it barely scratches the surface of net … [Read more...]

4 User Experience Fails That Impact The Conversion Of E-Commerce Sites

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There are plenty of reasons why some e-commerce sites rake in the big bucks, while others do not. The reasons could be anything ranging from bad quality products to an unbearably long registration process and from lack of responsiveness to an inability of the web property to exude trust and credibility. But one of the biggest causes of e-commerce sites failing to deliver the … [Read more...]

UX Diary Part 5 – Making Good Products Great

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A couple of years ago, InVision raised 1.5 m in a round of funding. Today it is undoubtedly one of the leading design and prototyping collaboration tool. When Google was born, it wasn't the only search engine on the market. However it is now a technology giant. So you might ask, ‘what was the main factor that set these companies and products apart from the competition?’ The … [Read more...]

9 Intuitive Websites That Are Marketing Machines Just As Much

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The modern customer’s brain works on a single track: “Click, click… I arrived at this site… what does it give me?” That’s generally followed by “How on earth do I find what I am looking for in this mess?” “This looks like too much reading. Maybe I’ll get it done by someone else.” “Do I have to sign up for this?” With respect to web design, however, businesses sometimes … [Read more...]

7 Ways To Use Eye Tracking To Improve Conversions

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Eye tracking provides business owners and marketing professionals with valuable insight into how customers interact with websites and landing pages. The most advanced eye tracking services can show exactly where a user’s eyes land when they first view a page, how much of the page they actually take in, the order in which they process information, and how much time they spend … [Read more...]

The 4 Design Assumptions Costing You Money

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Have you ever heard the saying, “when you assume, you make a you-know-what out of “u” and “me?’” It may sound a bit cliché, but it’s actually great advice, and it even applies to designing a website or app. If a site or app is designed purely based on assumptions and without data gathered from testing, it can result in a product that is hard to use. Not only does this reflect … [Read more...]

20 E-Commerce Conversion Rate Optimization Guidelines

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If the conversion rate of your e-commerce site is poor, then it is high time that you stop and assess why this is happening. A good e-commerce site should not just attract visitors; it must convert them into customers who will purchase your products. While there are several techniques including ones that have been scientifically proven, a fulfilling shopping experience is what … [Read more...]