4 User Experience Fails That Impact The Conversion Of E-Commerce Sites

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There are plenty of reasons why some e-commerce sites rake in the big bucks, while others do not. The reasons could be anything ranging from bad quality products to an unbearably long registration process and from lack of responsiveness to an inability of the web property to exude trust and credibility. But one of the biggest causes of e-commerce sites failing to deliver the … [Read more...]

UX Diary Part 5 – Making Good Products Great

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A couple of years ago, InVision raised 1.5 m in a round of funding. Today it is undoubtedly one of the leading design and prototyping collaboration tool. When Google was born, it wasn't the only search engine on the market. However it is now a technology giant. So you might ask, ‘what was the main factor that set these companies and products apart from the competition?’ The … [Read more...]

9 Intuitive Websites That Are Marketing Machines Just As Much

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The modern customer’s brain works on a single track: “Click, click… I arrived at this site… what does it give me?” That’s generally followed by “How on earth do I find what I am looking for in this mess?” “This looks like too much reading. Maybe I’ll get it done by someone else.” “Do I have to sign up for this?” With respect to web design, however, businesses sometimes … [Read more...]

7 Ways To Use Eye Tracking To Improve Conversions

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Eye tracking provides business owners and marketing professionals with valuable insight into how customers interact with websites and landing pages. The most advanced eye tracking services can show exactly where a user’s eyes land when they first view a page, how much of the page they actually take in, the order in which they process information, and how much time they spend … [Read more...]

The 4 Design Assumptions Costing You Money

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Have you ever heard the saying, “when you assume, you make a you-know-what out of “u” and “me?’” It may sound a bit cliché, but it’s actually great advice, and it even applies to designing a website or app. If a site or app is designed purely based on assumptions and without data gathered from testing, it can result in a product that is hard to use. Not only does this reflect … [Read more...]

20 E-Commerce Conversion Rate Optimization Guidelines

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If the conversion rate of your e-commerce site is poor, then it is high time that you stop and assess why this is happening. A good e-commerce site should not just attract visitors; it must convert them into customers who will purchase your products. While there are several techniques including ones that have been scientifically proven, a fulfilling shopping experience is what … [Read more...]

Conversion Rate Experts’ Method: Scientifically Enhance Conversion Rates

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For any business, conversions are important. Until recently, increasing your conversion rate has been a matter of trial and error. You would have to do your best to guess what will entice customers the most, implement it and hope it worked. Now, the Conversion Rate Experts have developed a scientific methodology to boost your conversion rate. It's not trial and error. It's not … [Read more...]

Landing Page Optimization With Google Analytics

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Google Analytics is a powerful tool when it comes to assessing the performance of a website. It allows e-businesses and web designers to get a clearer picture of how website users interact with their products and services. They can then establish which pages are the most successful and which need work. But in order to make the most of the facts and figures that Google Analytics … [Read more...]

5 Main User Experience Barriers To Sales Conversion And How To Overcome Them (Part 2)

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In Part 1 of this 2-Part article, we listed the top 5 barriers to conversion and proposed a series of techniques on how online retailers can overcome them. These techniques are content, usability, testing, navigation and credibility. This article picks up from there by discussing these techniques to overcome user experience barriers in more detail. … [Read more...]

5 Main User Experience Barriers To Sales Conversion And How To Overcome Them (Part 1)

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Converting visits to sales is the Holy Grail for retail websites but how can businesses maximize their ability to do so? From our experience of gathering insight into user behavior across hundreds of fashion websites globally, we have been able to identify patterns which clearly state what are the most common user experience barriers to conversion. In this 2-part article, I … [Read more...]

5 Simple Conversion Rate Optimization Tips For Your Website

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You run a small service-oriented business, and you're well into your shiny new online marketing campaign. You have set up your contact channels, and produced some fresh, compelling content for your company's website. You have “engaged” with your demographic and met them where they are”, you have done your SEO homework and website usability testing and you have … [Read more...]

An Introduction To Conversion Rate Optimization

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Most people attribute Search Engine Optimization (SEO) as vital to the success of an online business. However, very few people even know about Conversion Rate Optimization (CRO), let alone do they realise how important this is. I am not saying that SEO is not important. SEO enables a website to be found. But it is ultimately Conversion Rate Optimization that converts the users … [Read more...]

How Your Website’s Crappy Usability Is Costing You Sales

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By focusing on how users interact with and use your website, you can increase sales and conversions much faster than almost any other traffic generating initiative. Everyone always thinks they know what will improve a company’s bottom line: higher search engine rankings, higher levels of website traffic, more social media outreach, more products, more blog posts and on and on. … [Read more...]