Enhancing The Usability Of ‘Meet The Team’ Pages

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‘Meet the Team’ web pages are becoming a good way to show your resourceful team as part of your organizational work. It is not the latest buzz but yes, many organizations have come forward to showcasing it as their creative catalogue on websites. As a result, many online agencies have derived great audience attention, thanks to the creatively designed ‘Meet the Team’ web … [Read more...]

Want To Close More Sales? Try Tablets

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Few things are harder to sit through than a bad sales presentation. No matter what the industry is, the sell is usually a variation of the same formula: The rep stands at the head of a conference table, dryly reciting the script of why his/her product or service is mandatory. Maybe he or she has even compiled slides in Power Point as a visual aid (by “visual aid” mostly we … [Read more...]

The Gutsy Guerilla Marketing: Reach New Heights In Your Business

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Guerrilla marketing is a kind of marketing strategy that takes us all by surprise with its uniqueness and ‘guerrilla’ tactics. It helps promote a brand or an idea by employing offbeat means, and is evidently distinctfrom traditional marketing strategies. ‘Guerrilla’ can be traced back to the war tactics adopted by the Viet Cong against American soldiers in the Vietnam War. Its … [Read more...]

16 Best Customer Experience (CX) Enterprise Software Platforms

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Customer Experience (CX) is the sum of experiences that people have during the whole relationship with a given product/service. This also pertains to the enterprise businesses. Good impression can win you trust and love from many, but bad impression can quickly make them run to your competitors. What is more, the businesses with higher NPS (Net Promoter Score) grow faster than … [Read more...]

Why A Blog Post + A Landing Page Is A Lethal Combination

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It’s hard to run a business. You know that. And most entrepreneurs gleefully embrace this fact. The reality of it, however, can still give you goose bumps. Think about this: Amazon has been in business more than two decades now and it still doesn’t make much in terms of profit. While investors have undying love for the company, it barely scratches the surface of net … [Read more...]

Lean UX – Running Workshops And Getting Results

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User Experience, Design and Software Development rarely get along. Design wants to create gorgeous looking portfolio pieces, User Experience wants the pathways through the system to be crystal clear for its users, and Developers either want to shoehorn a solution into a CMS or toolkit they already have, or learn something new and shiny, paying little or no heed to either of the … [Read more...]

5 Guidelines For Setting Up A Usability Study – Startup Style

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No matter the size of a company, usability testing can be viewed as a luxury that all too often gets scrapped off the agenda as deadlines start to loom. In my experience of working in the young and vibrant e-commerce startup Mallzee, this issue crops up more than it should. When every penny counts, it’s hard to convince managing roles to invest time and money in user … [Read more...]

10 Characteristics Of A Bad User Experience

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Do you know what’s the difference between the biggest and the most profitable companies in the world and the ones that belong to the same domain and yet are not as successful, in spite of their best efforts? The answer lies in two words, or a single phrase, whichever way you want to put it – User Experience. The companies that are literally and figuratively, “owning their … [Read more...]

5 Ways to Improve Your Email Marketing Strategy

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With all of the marketing options available via social media these days – everything from sponsored posts to autoplay video ads – you might think that good old email marketing is obsolete or at least on its way out. But that’s not true at all. People still do communicate by email, both personally and professionally, and email still has its place in your marketing strategy. … [Read more...]

Redesign Your Website For Better UX

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Like everything in life, the online world is in constant flux. As technology advances, new trends catch on and old ones fall by the wayside. Websites have to change in order to keep up with user expectations, but not every change that’s instituted is an improvement. A redesign becomes necessary at some point, but it’s easy to botch the User Experience in the process. Last … [Read more...]

ROI Of Usability

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We all know that investing in usability is essential for creating a simple and intuitive experience for the customer. But some may not consider this enough to justify the costs associated with usability design. However, there are a variety of other benefits that provide a great Return on Investment (ROI) on your usability investment. In addition to the most immediate but … [Read more...]

UX Diary Part 5 – Making Good Products Great

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A couple of years ago, InVision raised 1.5 m in a round of funding. Today it is undoubtedly one of the leading design and prototyping collaboration tool. When Google was born, it wasn't the only search engine on the market. However it is now a technology giant. So you might ask, ‘what was the main factor that set these companies and products apart from the competition?’ The … [Read more...]

UX Diary Part 4 – It’s A Jungle Out There

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Dear Diary, I love working on developing new projects, and I firmly believe that there is a lot to be gained by involving "the UX guys" in from the earliest stages of product development. In large organizations employing specialized personnel such as product managers, products owners, or project managers, there's usually some new product or feature being cooked up all … [Read more...]

Content Marketing: Selling To The Digital World

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Having content on a site may seem to be not too much of a big deal, but you would agree to the fact that if there is no quality content on a site it can cut its story short. If you can understand the role content plays in the global marketing sphere, you will understand why it is not only marketers who can’t afford to ignore it. In fact, we have already highlighted how … [Read more...]

UX Diary Part 3 – Never Skip A Test

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Dear Diary, One of the most mortifying things that I recently faced in my work, is reaching out too far. This rushed, unfocused pursuit of doing it all at once is a trait that is particularly exhibited by several young professionals who are looking to set themselves apart through hard work. However this fall is particularly dangerous for people making software products, as … [Read more...]

UX Diary Part 2 – A Seat At The Table

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Dear Diary, "How do I get my organization to support my efforts for better UX?" This is a question I face, day in and day out. And I am sure that other UX enthusiasts do too. It can be a really frustrating feeling , knowing that you have the skills and passion to bring better experiences to your users but then knowing that you can't seem to get your management to share … [Read more...]

How Storytelling Makes your Brand a Big Boy

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Philip Pullman had quoted: “Stories are the things we need the most in the world, after nourishment, shelter and companionship.” Storytelling is the knack of getting audiences to listen to your story. It is an art, so is content writing. When you write content, it should not be only meant for Google’s ranking algorithms. It should serve its central purpose of conveying things … [Read more...]

UX Diary Part 1 – On The Front Line

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Dear Diary, Four years ago I came across an article about User Experience (UX). Little did I know that this would spark an adventure that would flip my career upside down and lead to a vigorous habit of noticing details in the process and design of any experience. This encompassed everything - from the roads we drive in, to the location that the electrical sockets are placed … [Read more...]