The Art Of UX In MVP


UX is UX is UX - right? Not really. User Experience Designers (UXDs) working on Minimum Viable Product (MVP) builds have it rough. The thought process has to shift ever so slightly in MVP builds, and in such a way that it can disrupt your conception of what “good UX” really is. UX Designers, listen up: MVP builds serve a different purpose than full builds. MVP builds … [Read more...]

5 Proven Ways To Fund Your App At The Idea Stage


You may have a revolutionary idea for the next big app. However, without the right funding for your winning app, that idea will probably never see light of day. Unlike a business startup, where the entrepreneur knows exactly what he or she's going to do, what products or services will be offered and how, what will be the monetization model, etc., app developers have … [Read more...]

4 Tools For A Successful Usability Test


In this day and age of instant gratification, usability testing is often relegated to crisis situations when a website or an app does not perform to expectations. However, ask any conversion optimization expert and they’ll tell you that usability testing is not a complicated afterthought. It’s a necessary precursor to the launch of every successful online … [Read more...]

The 4 Tools That Helped Us Simplify Our Signup


We became aware that our product signup page had a problem when we discovered that some people were signing up but never actually seeing the product interface itself. This meant that somewhere between giving us their email address and being led into the interface for the first time, they were giving up or getting stuck and never coming back. This case study documents … [Read more...]

Does Your Website Enhance Your Personal Brand?


Do you know that there are over 1 billion websites (and counting)that are online right now? With competition among online businesses getting fiercer and stiffer, how can you set yourself apart from the rest? It comes down to personal branding. Because you're dealing with people regardless of the industry you're in, building a solid and unique identity for your business is … [Read more...]

Exceptional Tips for Companies Looking to Hire a UX Designer


As more companies become aware of the massive value associated with providing a remarkable user experience, the demand for effective UX designers is consistently rising. The technology revolution has exposed the consumer to an infinite amount information, while also offering the opportunity for customers to determine the level of their experience, leaving consumers with … [Read more...]

Why improving The User Experience Could Be The Best New Year Resolution


It is never a bad time to take stock of what works for your business but at the start of a new year, it seems particularly apt to consider all the options. The major part of any assessment process should involve investigating what your users think when they interact with your company, whether that is via the telephone, in person or through your online presence. In fact, … [Read more...]

4 Ways Video Can Help You Increase Your Sales


Whether companies realise it or not, video content is increasingly becoming an essential component of every marketing strategy. Not only does it appear in 70% of the top 100 search engine listings (according to KissMetrics), it can also make site visitors 144% more likely to purchase products after seeing it in video, as a report by houseware e-tailer Stacks & Stacks has … [Read more...]