Since its foundation in 1888, Michelin has consistently been delivering road users with excellent tires. Much has been gone into continuous research and innovation in improving the efficiency and safety of their tyres. In fact, the company conducts approximately 75,000 tests with consumers so as to gather accurate data about driving conditions. This quest continues today through their ‘Road Usage Labs’.
The Michelin Road Usage Lab Campaign
In the latest campaign, Michelin has focused on exposing some of the popular myths that surround winter driving by citing relative statistics. These statistics have been gathered first-hand by Michelin through their ‘live driving lab’ – an experiment which saw them fitting monitoring equipment on 3,000 cars across Europe so as to gather real insights into everyday urban driving.
So as to debunk these popular myths and misconceptions, Michelin has set about in producing a series of videos and infographics, some of which we are presenting in this article. The whole objective of the campaign can be summed up as being that of changing consumer behaviour towards driving in winter.
So, at this point you are naturally asking “So what are these myths?” Here are 5 of them:
Myth 1: Snow is the biggest driving menace
Myth debunked: 95% of road accidents happen on non-snowy roads. A study by VUFO actually showed that 57% of accidents occurred when the road was not even wet. The important factor is temperature!
Myth 2: Winter tyres mean snow tyres
Myth debunked: Winter conditions are not just limited to snow! They include freezing fog, heavy rain and black ice – to mention a few. The important thing is the ability to stop in time. In a 6°C temperature on a dry surface a car will typically take 4m less distance to stop when travelling at 49mph.
Myth 3: The city us safer than the country
Myth debunked: Over 2/3 (68%) of winter accidents happen in the city!
Myth 4: It’s not worth changing tyres for a short ski trip
Myth debunked: Ski slopes are, as their name implies, slopey! A good winter tyre increases traction that can get you up a 13% gradient in winter conditions!
Myth 5: Winter tyres slow you down
Myth debunked: Winter tyres perform more efficiently in cold conditions. They can accelerate your car up to speed 3 times faster because of their better grip and low-temperature performance!
For more information about Michelin’s Road Usage Lab
If you would like to find out more about the difference that winter tyres make, please head over to Michelin’s Road Usage Lab. Michelin has been gathering information about driving habits for more than 125 years and they’re still finding new and interesting data. All with the ultimate purpose of making your driving experience as safe as it can be!
Read more at: www.michelin.co.uk/michelin-total-performance
Disclaimer: This is a “sponsored review”. I am not affiliated in any way with the company behind it. Regardless, I only publish reviews of products or services that I believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.