An Introduction To A/B Testing

introduction-a-b-testing

A/B Testing isn't a new term. In fact, many canny marketers and designers are using it at this very moment to obtain valuable insight regarding visitor behavior and to improve website conversion rate. Unfortunately, A/B Testing still remains in the dark for most online marketers and web designers. The technique is still underrated as opposed to comparably valued methods like … [Read more...]

An Introduction To Conversion Rate Optimization

Introduction-Conversion-Rate-Optimization

Most people attribute Search Engine Optimization (SEO) as vital to the success of an online business. However, very few people even know about Conversion Rate Optimization (CRO), let alone do they realise how important this is. I am not saying that SEO is not important. SEO enables a website to be found. But it is ultimately Conversion Rate Optimization that converts the users … [Read more...]

Paper Prototyping As A Usability Testing Technique

Paper-Prototyping-Usability-Testing-Technique

Paper Prototyping is a technique that consists of creating hand drawings of user interfaces in order to enable them to be rapidly designed, simulated and tested. As simple as this technique may look like, it has been effectively used since the 1980s and is likely to continue to be used with a guaranteed degree of success for many more years to come. The objective of this … [Read more...]

An Introduction To Website Usability Testing

Website-Usability-Testing

There are many things to consider when you are building a new website. Your site needs to be attractive enough that people want to look at it. It also needs to contain all of the information that you want to share with your readers in order to help them achieve the objective for which they came to your website. One of the most important aspects of building a website is testing … [Read more...]

The Usability of Single Purpose Websites

The Usability of Single Purpose Websites

Single Purpose Websites (also known as Single Serving Websites) typically consist of a single page website whose purpose is to do one thing and do it well. They are accessible via a dedicated domain which usually describes what the website does. For any usability or user experience enthusiast who has noticed the proliferation of single purpose websites on the internet, one … [Read more...]

The Difference (and Relationship) between Usability and Learnability

Difference And Relationship Between Usability And Learnability

The difference between usability and learnability is a subject that has been discussed a number of times particularly because of the concerns that it raises as these two terms are quite often wrongly used interchangeably. The reason why I will be discussing them in this post is very similar to the reason why I discussed the differences and relationships between Usability and … [Read more...]

The Difference (and Relationship) Between Usability and User Experience

usability-user-experience-difference

After web site accessibility, "user experience" (abbreviated as UX) is probably the phrase that most people tend to confuse usability with. While the topic of the difference between usability and user experience has been discussed by various experts in the respective fields, I feel the need to write about it for two main reasons. The first reason is that several posts I … [Read more...]