White Space – A perfect Option For Improving Usability In Web Designs


Good web design is a result of proper planning and analysis. With just about 10 seconds available for creating that visually appealing impression on site visitors, it is vital to pay attention to each individual graphic or textual element that needs to go into a website. Web designers are always on the look out for stunning options that can allow them to come up with a … [Read more...]

Empathy And Technology − The Relationship That Makes Good Design Better


It’s time for product designers to start thinking differently. Why? We have all experienced how great design, coupled with technology, has the potential to make the world a better place. However, what is not very clear is how great design happens or what it entails. To be successful at digital product design, designers need to create seamless experiences for users. They … [Read more...]

Accessible Web Development Using W3C’s WAI-ARIA


Almost every web-savvy user will realize that the web is changing and for good reason. Due to the increase in demand for responsive web applications, static-enabled sites are being replaced by dynamic web apps (that make extensive use of scripting languages). In fact, many designers today are building widgets and advanced user interface controls using a combination of … [Read more...]

Decontextualized Tests And Heuristic Reviews


Sometimes the best way to test a product doesn’t involve the product at all. Decontextualized tests, or tests that do not involve the product, are generally geared to testing users’ attitudes on the product, or in generating ideas. But just because they may be more conceptual does not mean they are any less valuable as a source of data. In this piece, we will focus on … [Read more...]

Card Sorting: A Quick And Dirty Guide For Beginners


Card sorting is an easy and reliable method to get valuable insights about how your web content should be organized in order to meet the expectations of your target group. This, however, will happen only if you know when and how to use card sorting, what to expect, what not to expect and, finally, how to interpret the results. This article can help you cover these … [Read more...]

Usability and Affordability: The Perfect Match for Customer Retention?


There's an old customer adage — you get what you pay for. However, in recent years, that's not always been the case. Cheaper products tend to have less features, but sometimes outperform their more expensive counterparts. For example, certain cell phones still don't have touchscreens, yet are more durable than smartphones. Smartphones have touchscreens, a variety of apps … [Read more...]

The Retailer’s Black Book of SoLoMo


There are a myriad of ways to leverage social, mobile and location for an ecommerce website. SoLoMo has been a buzzword in the marketing world since 2012 and marrying all these three media has helped many online retail businesses grow. Many large brands such as Nike have introduced new product categories and responded to new competition using SoLoMo campaigns. What … [Read more...]

Automatic Speech Recognition (ASR) Software – An Introduction


In terms of technological development, we may still be at least a couple of decades away from having truly autonomous, intelligent artificial intelligence systems communicating with us in a genuinely “human-like” way. But, in many ways, we’re progressing steadily towards this future scenario at a surprisingly fast pace thanks to the continuing development of what is … [Read more...]

The Gutsy Guerilla Marketing: Reach New Heights In Your Business


Guerrilla marketing is a kind of marketing strategy that takes us all by surprise with its uniqueness and ‘guerrilla’ tactics. It helps promote a brand or an idea by employing offbeat means, and is evidently distinctfrom traditional marketing strategies. ‘Guerrilla’ can be traced back to the war tactics adopted by the Viet Cong against American soldiers in the Vietnam War. … [Read more...]

Effective Techniques For Rapid Prototyping


The “Aardvark Theory” of product – “Fake it till you make it” could be well followed as a design guideline for organizations. To develop a successful product or an app, we first create a prototype and keep improving on it till the time we get what we expect. An idea has no value unless it can be communicated and the value of a prototype is the vision of what the final … [Read more...]