10 UX Design Trends You Shouldn’t Overlook in 2015


In today's fast-changing world of user experience design, predicting the future is no longer the art of gazing into a crystal ball. Instead, keeping oneself up-to-date with latest techniques and trends not only delivers a better user experience but also gives a leading edge over the competition. With 2014 completely over (and 2 months from 2015 too), its a perfect time … [Read more...]

10 Checkpoints For Initial User Interface Testing Of Commercial Web Applications


User Interface testing has become an individual core testing process for both the Internal (employee accessing) and External (public) web applications. Here we are going to discuss the 'External' aspect, that is, the testing of applications accessed by users who do not work with the company that owns them. Typically used for commercial purposes, these applications include … [Read more...]

5 WordPress Hacks For Conversion Optimization


Setting up a website with WordPress is easy. Making it sweat it out for optimum conversions, however, isn’t anywhere close to waking up with the smell of coffee. Conversion optimization calls for relentless action-taking on some of the minutest details ever. The kind of details you’d not care about much. The same details that could make your eyes roll. It’s more … [Read more...]

3 Rules To A Great Customer Experience


It's safe to say we have all worked with demanding or difficult clients — the type of clients that make you nervous every time you send them deliverables. I recently experienced this while leading the planning and designing of a mobile app for the clothing giant Quiksilver. It was an extremely high profile gig with many domestic and international stakeholders. Based on … [Read more...]

9 Writing Tricks For Building A Killer Landing Page


Ever ended up on a landing page and had no idea what the page is about? The page failed to state a clear message and instead just made you feel confused. How long did you stay on that page? Probably not long enough to dig through the information offered to discover the page's purpose. This is the scenario you don't want when people land on your page. You want people to … [Read more...]

Designing A User Experience For Wearable Devices


Wearable devices are the hottest thing since the iPhone. They have been the buzzword in the tech industry the whole year. Now that we are only a few months away from Apple releasing their Apple Watch and finally getting a whole picture of the entire list of products and their features, we can talk about how we can design a user experience for this type of devices. … [Read more...]

Enhancing The Usability Of ‘Meet The Team’ Pages


‘Meet the Team’ web pages are becoming a good way to show your resourceful team as part of your organizational work. It is not the latest buzz but yes, many organizations have come forward to showcasing it as their creative catalogue on websites. As a result, many online agencies have derived great audience attention, thanks to the creatively designed ‘Meet the Team’ web … [Read more...]

Why Typography Matters For Better Visibility


With constant advancements in web design, the design arena has started to evolve more in terms of visual communication, image production and depiction of expressions. In all this, typography has marked its significance and is gaining immense popularity among designers. The art itself is alluring to draw everyone’s attention and that’s the reason why visitors are naturally … [Read more...]

5 Guidelines For Setting Up A Usability Study – Startup Style


No matter the size of a company, usability testing can be viewed as a luxury that all too often gets scrapped off the agenda as deadlines start to loom. In my experience of working in the young and vibrant e-commerce startup Mallzee, this issue crops up more than it should. When every penny counts, it’s hard to convince managing roles to invest time and money in user … [Read more...]

Mobile Commerce Usability: 5 Fundamental Guidelines For Your Mobile Site


Website users are evolving as mobile devices and tablets become more prevalent. As users change, e-commerce has to adapt. It is not enough to have a web store anymore. The following 5 guidelines will help you focus on reaping the benefits of mobile commerce usability. 1. KISS Navigation With smaller screens and shorter attentions spans, simple navigation is a … [Read more...]