Business | 4/4 | Usability Geek

USEFul – A Framework To Automate Website Usability Evaluation (Part 1)

January 30, 2012 by Justin Mifsud

In an earlier article on this blog, I have proposed automating website usability evaluation as a means towards mainstreaming website usability within web design and development companies. This is because I view automation as an excellent solution towards overcoming the limitations which are causing the development of websites with poor…

Business

Mainstreaming Web Site Usability Through Automated Usability Evaluation

November 28, 2011 by Justin Mifsud

I have always been intrigued by the fact that although web site usability is proven to be an essential element in web design and development, there still exist an abundance of web sites with poor usability. This paradox is the result of limitations which I have written about in an…

Business

Why Web Sites With Poor Usability Are Still Being Developed

September 5, 2011 by Justin Mifsud

We all know about the importance of web site usability. There are countless evangelists, guidelines, books, blogs, research papers and whatnot emphasizing the importance and need to develop usable web sites. Yet, very often we still encounter web sites that frustrate us when we try to do even the most…

The Five Steps Selling Web Site Usability

Business

The 5 Steps Of Selling Web Site Usability To A Company (Part 2)

July 28, 2011 by Justin Mifsud

In Part 1 of this post, we explored five techniques that will help you overcome the typical difficulties that you may encounter when trying to sell web site usability evaluation as a service to a company. These techniques have been summarized in an easy-to-remember sentence: First understand usability, then explain…

Business

The 5 Steps of Selling Web Site Usability to a Company (Part 1)

July 25, 2011 by Justin Mifsud

Selling usability is no easy feat. Irrespective of whether you are selling usability evaluation as a service on its own or you form part of a web development company that is trying to sell usability- optimized user interface as an additional service, experience has taught me that there exist a…

why-web-site-usability-important-company

Business

Why Web Site Usability is Important for a Company

July 18, 2011 by Justin Mifsud

On the World Wide Web, a company’s web site is the only point of contact that a company has with anyone who is interested in it. Thus, companies entirely rely on their web presence in order to achieve their online goals, be they commercial or otherwise. This scenario, viewed from…