Bring Your Own Device (BYOD) For Mobile Usability [Infographic]

bring-your-own-device-infographic

In today’s world of smartphones and tablets, companies have been forced to come to terms with the emerging business trend known as Bring Your Own Device (BYOD). In the past, many working professionals and IT departments were assigned to rigid working environments in order to keep a consistent usability environment for their mobile platforms. With apps and cloud computing making … [Read more...]

Low Cost User Experience Testing

low-cost-user-experience-testing

User experience testing and usability testing are absolutely essential for the creation or editing of a successful website. While it is important for all types of websites, testing is particularly important for e-commerce and other complex websites where users will need to do navigating through several pages in order to achieve their objectives. … [Read more...]

5 Simple Conversion Rate Optimization Tips For Your Website

5-Simple-Conversion-Rate-Optimization-Tips-For-Your-Website

You run a small service-oriented business, and you're well into your shiny new online marketing campaign. You have set up your contact channels, and produced some fresh, compelling content for your company's website. You have “engaged” with your demographic and met them where they are”, you have done your SEO homework and website usability testing and you have … [Read more...]

7 Simple Guidelines For Effective Business Copywriting

7-Simple-Guidelines-For-Effective-Business-Copywriting

Good business copywriting can be a very useful tool for creating trust in your users, building loyal customers and adding value to your business or brand. However, poor business copywriting will have the opposite effect on your brand and customers. The following is a set of simple guidelines that will help you with for effective business copywriting. … [Read more...]

Is Facebook Suffering Because Of Usability Issues?

Facebook-Suffering-Usability-Issues

Here’s a scenario for you to ponder. About 6 years, the groundbreaking social media site MySpace was on top of the world. MySpace enjoyed unprecedented success as an online social networking company largely because there wasn’t any real competition. MySpace might have looked like a cluttered mess of ads slapped onto a hastily designed interface, but that didn’t really stop the … [Read more...]

4 Ways To Shift Your Business Structure To Provide A Better User Experience

4-Ways-To-Shift-Your-Business-Structure-To-Provide-Better-User-Experience

Businesses with an online presence face one unified challenge - getting more people to visit and stay engaged on their websites. Websites are continually increasing and online businesses are constantly striving to capture visitors’ ever-shortening attention spans. With that in mind, here are four tips to help shift your business structure to provide a better user experience for … [Read more...]

A Confusing User Interface And Poor Usability Are Killing Ford’s Quality Ratings

jd-power-poor-usability-ford-quality-ratings

Believe it or not, new electronic systems with poorly designed software are to blame for a substantial decline in Ford Motor Company's quality ratings. According to J.D. Power & Associates, Ford's reputation for quality has been declined rapidly in the last 2 years. Survey data collected by JD Power has dropped Ford from 5th overall in quality 2010 down to 27th by 2012. The … [Read more...]

Quality Website Copywriting Will Outlive Google

Quality-Website-Copywriting-Content-Usability-Google

We have seen it all from Google Panda to Google Penguin. Wave after wave of search engine algorithms and updates have laid waste to many websites. Many content-rich, highly useful, well-respected websites found themselves overnight in traffic basements. Thanks to periodic hiccups by Google. If that is not bad enough, there are some websites that never recover. This is the risk … [Read more...]

How Your Website’s Crappy Usability Is Costing You Sales

How-Your-Website-Crappy-Usability-Is-Costing-You-Sales

By focusing on how users interact with and use your website, you can increase sales and conversions much faster than almost any other traffic generating initiative. Everyone always thinks they know what will improve a company’s bottom line: higher search engine rankings, higher levels of website traffic, more social media outreach, more products, more blog posts and on and on. … [Read more...]

5 Ways To Make Your Business Website User Friendly

5 Ways To Make Your Business Website User Friendly

Today, more than ever, it is imperative for businesses to have a website. Not only does a website help a business to be found on the Internet, but it also helps to market and sell products or services to both local and foreign customers. However, many owners feel disappointed when there is little goal conversion from their business websites. Thus, it is important to be sure the … [Read more...]

USEFul – A Framework To Automate Website Usability Evaluation (Part 2)

USEFul – A Framework To Automate Website Usability Evaluation (Part 2)

This article brings to an end a four-part series through which I present my venture into the barely explored field of automated website usability evaluation. As I have stated in my previous articles, the best way to test for usability is to do so using real human users. This form of usability testing and the associated commercial software that allows usability tests to be … [Read more...]

Know Your Readers & Write Usable Blog Posts For Them

Know Your Users - Write Usable Content For Them

If you fail to know who your readers are and how to tailor your blog posts to meet their needs and interests you risk losing followers and having your blog fall by the wayside.  However, if you are committed to creating a blog that engages your readers and attracts reader comments you will need to gain some insight into who your readers are and what they seek from your … [Read more...]

Will the Internet Make Grammar Obsolete?

Will the Internet Make Grammar Obsolete

Our society has become too busy. We've also become too accustomed to multitasking. Why wake up, enjoy a cup of coffee, read the paper and then take a shower when we can do it all at once instead? We sip our morning coffee while perusing the daily news at the same time we cruise Facebook to see what our friends are up to, and we answer work emails at the same time we're applying … [Read more...]

A 7 Step Guide to Website Usability

A 7 Step Guide to Website Usability

The web is not an art gallery. And before all the art aficionados and web designers, take umbrage, let me clarify by stating that the net appreciates and requires usability. Keeping things simple and usable not only makes way for easier goal achievement but it also leads to higher conversion rates. Website owners and designers put in a lot of effort and money, to develop, … [Read more...]

Mainstreaming Web Site Usability Through Automated Usability Evaluation

Mainstreaming Web Site Usability Through Automated Usability Evaluation

I have always been intrigued by the fact that although web site usability is proven to be an essential element in web design and development, there still exist an abundance of web sites with poor usability. This paradox is the result of limitations which I have written about in an earlier article on this blog. If these limitations can be overcome, then usability will become … [Read more...]

Why Web Sites With Poor Usability Are Still Being Developed

Why web sites with poor usability are still being developed

We all know about the importance of web site usability. There are countless evangelists, guidelines, books, blogs, research papers and whatnot emphasizing the importance and need to develop usable web sites. Yet, very often we still encounter web sites that frustrate us when we try to do even the most basic of tasks. The web is full of them and Vincent Flanders does a very nice … [Read more...]