Improve Your Customer Experience With Virtual Offices


When it comes to business, presentation and simplicity is everything. Customers will be more inclined to buy your products or services if you radiate an aura of professionalism – which isn’t always the case if you don’t have a permanent office solution. (Lead image source: Porto Bay Trade) A Possible Solution Virtual offices can enhance the functionality of your … [Read more...]

Rebranding UsabilityGeek

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You 'may' have noticed, that there have been a couple of changes in the overall look and feel of UsabilityGeek. The most visible changes are of course in the user interface of the site. These, together with other, less-evident changes in content reflect the overall direction that UsabilityGeek will be undertaking this year. From a visual perspective, most of these … [Read more...]

9 Intuitive Websites That Are Marketing Machines Just As Much


The modern customer’s brain works on a single track: “Click, click… I arrived at this site… what does it give me?” That’s generally followed by “How on earth do I find what I am looking for in this mess?” “This looks like too much reading. Maybe I’ll get it done by someone else.” “Do I have to sign up for this?” With respect to web design, however, businesses … [Read more...]

The “U” in UX is for Unique


We wonderful UX (User Experience) Designers see the world differently - and what a good job we do, I say. Growing up I, like many other people, didn’t seem to fit in. Others saw the world in a way I couldn’t relate to. At school, fellow classmates were unpredictable creatures who were your best friend one minute and your arch enemy the next. Things were very inconsistent … [Read more...]

Touchscreen Desktops: Yay or Nay?


Touchscreen desktops are a surprisingly controversial subject. While the high tech community, like Microsoft, adopted a ‘yes we should because we could’ reasoning, many users strongly disagree. This has somewhat contributed to the sweeping dissatisfaction with Windows 8. Transitioning to touchscreen desktops is going to be a difficult process. (Lead image source: Intel … [Read more...]

UX: A Link In The Product Life Cycle Chain


User Experience (UX) seems to have recently become ‘trendy’ (and I mean this in a disapproving sense.) It all happened because effectively UX has become a vaguely defined buzzword. UX should be thought of and referred to as a specifically defined and equally important part of a product life cycle chain. In this article I would like to address the concept of a product life … [Read more...]

Google Hummingbird: A User Experience Perspective


Google’s latest search algorithm, dubbed Hummingbird for being precise and fast, has sent marketers and business owners into a panic over their Search Engine Optimization (SEO) efforts and search traffic. However, this Google algorithm update extends beyond just that of organic search. In an effort to maintain its dominance as a multi-use platform, the Hummingbird … [Read more...]

The 4 Design Assumptions Costing You Money


Have you ever heard the saying, “when you assume, you make a you-know-what out of “u” and “me?’” It may sound a bit cliché, but it’s actually great advice, and it even applies to designing a website or app. If a site or app is designed purely based on assumptions and without data gathered from testing, it can result in a product that is hard to use. Not only does this … [Read more...]