Requirements Gathering: A Step By Step Approach For A Better User Experience (Part 1)

Requirements-Gathering-User-Experience-UX

A great user experience is all about enabling users achieve their objective when using your artifact - be it a website, a software system or anything that you create. Now take a step back. Trying to understand how to make it easy for users to achieve their goals would be pointless if you don't place it within the context of what you know about your users. The more you … [Read more...]

Dark Tourism: Website User Experience Analysis

Dark-Tourism-Website-User-Experience

According to a study by Jakob Nielsen, users will look at your site for 10 to 20 seconds before deciding whether they should proceed on reading more or leaving. Needless to say, those few seconds can make or break you. We have already written about why website usability is important for a company and how to shift your business structure to provide a better user experience. In … [Read more...]

User Experience LinkedIn Groups For UX Enthusiasts

User-Experience-LinkedIn-Groups-UX

At one point or another, we’ve all been overwhelmed by the numerous amounts of resources circulating throughout LinkedIn. Recommended news for you based on your interests, hundreds upon hundreds of discussions (some of which are annoyingly ‘fluff’ material), non-stop updates shared by your connections – identifying your interests to sift material seems like a waste and all can … [Read more...]

Top 5 E-Commerce Trends For 2013

Top-5-Ecommerce-2013-Trends

In this growing age of globalization, online businesses are trying hard to please customers and generate profits. This article discusses what I consider to be the five key trends of e-commerce for 2013 and suggests ways in which you can benefit from them. … [Read more...]

6 User Experience Statistics You Should Pay Attention To

User-Experience-UX-Statistics-You-Should-Pay-Attention-To

Numbers, feedback, trends and other statistics coming from several areas which lie within and outside an organisation are factored so deeply in User Experience (UX) that they make their gathering, evaluation and the setting of action points an intricate science in and of itself. Indeed, the depth that is involved in the field of User Experience and its growing prevalence that … [Read more...]

Usability Testing Of UK Cinema Websites – Part 2

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In Part 1 of this article, we have seen the usability problems encountered by users when they try to book cinema tickets for kids on a Saturday morning. The websites that were tested were all UK cinema websites: CineWorld, Empire Cinemas and Odeon Cinemas. This article shows two other tasks that were performed by users during the same usability testing session, namely the … [Read more...]

Usability Testing Of UK Cinema Websites – Part 1

Usability-Testing-UK-Cinema-Websites

During a recent spot of unavoidable eavesdropping in a slow-moving queue, I overheard two ladies expressing great frustration at their less-than-positive experiences on cinema websites. This reminded me of usability testing on UK Cinema websites that we had carried out in late 2011. Back at the office, I dug up the video clips of user testing that we had recorded back then. … [Read more...]

Open Universities Australia TAFE Advert – Personas In Advertising

Open-Universities-Australia-TAFE-Personas-Advertising

Earlier this week I came across a YouTube advert for Open Universities Australia (OUA). The OUA basically consists of seven Australian Universities who have teamed to offer online tertiary education. The advert in question which is for the Technical And Further Education (TAFE) struck me for two reasons - the obvious one is its originality and humor. The second one is the way … [Read more...]

Measuring the Success of Your Bring Your Own Device Program

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In an earlier article, we had discussed how the practice of Bring Your Own Device (BYOD) can be good for mobile usability. In fact, BYOD programs are increasing in popularity as their benefits become more apparent. Forrester Consulting (Forester Research Inc.) recently reported the top three benefits companies receive when instituting a BYOD program: increased employee … [Read more...]

A Case Study In Responsive Web Design – FamousBirthdays.com

responsive-web-design-usability

It is no news to say that the days when users access websites via desktop based devices only are long gone. Even with the advent of the smartphones in the mid 2000's, a need had already been created to have a mobile version of a website. The technique that was used then was to to check (using JavaScript) whether the user was making use of a mobile phone to access a website - in … [Read more...]

3 Ways Your User Experience Team Can Improve A Banking Website

UX-Team-Can-Improve-Banking-Financial-Websites

A popular experience that has touches our lives on a frequent basis involves that of banking - a rather important institution that in the beginning of the century has seen a dramatic shift. The general consensus affirms that bank-goers are faced with an arrangement of inconveniences - bothersome trips to the bank; uncomfortable working hours; minutes wasted on waiting in line; … [Read more...]

5 Main User Experience Barriers To Sales Conversion And How To Overcome Them (Part 2)

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In Part 1 of this 2-Part article, we listed the top 5 barriers to conversion and proposed a series of techniques on how online retailers can overcome them. These techniques are content, usability, testing, navigation and credibility. This article picks up from there by discussing these techniques to overcome user experience barriers in more detail. … [Read more...]

5 Main User Experience Barriers To Sales Conversion And How To Overcome Them (Part 1)

5-Main-User-Experience-Barriers-Sales-Conversion-Overcome

Converting visits to sales is the Holy Grail for retail websites but how can businesses maximize their ability to do so? From our experience of gathering insight into user behavior across hundreds of fashion websites globally, we have been able to identify patterns which clearly state what are the most common user experience barriers to conversion. In this 2-part article, I … [Read more...]

Bring Your Own Device (BYOD) For Mobile Usability [Infographic]

bring-your-own-device-infographic

In today’s world of smartphones and tablets, companies have been forced to come to terms with the emerging business trend known as Bring Your Own Device (BYOD). In the past, many working professionals and IT departments were assigned to rigid working environments in order to keep a consistent usability environment for their mobile platforms. With apps and cloud computing making … [Read more...]

Low Cost User Experience Testing

low-cost-user-experience-testing

User experience testing and usability testing are absolutely essential for the creation or editing of a successful website. While it is important for all types of websites, testing is particularly important for e-commerce and other complex websites where users will need to do navigating through several pages in order to achieve their objectives. … [Read more...]

5 Simple Conversion Rate Optimization Tips For Your Website

5-Simple-Conversion-Rate-Optimization-Tips-For-Your-Website

You run a small service-oriented business, and you're well into your shiny new online marketing campaign. You have set up your contact channels, and produced some fresh, compelling content for your company's website. You have “engaged” with your demographic and met them where they are”, you have done your SEO homework and website usability testing and you have … [Read more...]