ROI Of Usability


We all know that investing in usability is essential for creating a simple and intuitive experience for the customer. But some may not consider this enough to justify the costs associated with usability design. However, there are a variety of other benefits that provide a great Return on Investment (ROI) on your usability investment. In addition to the most immediate … [Read more...]

UX Diary Part 5 – Making Good Products Great


A couple of years ago, InVision raised 1.5 m in a round of funding. Today it is undoubtedly one of the leading design and prototyping collaboration tool. When Google was born, it wasn't the only search engine on the market. However it is now a technology giant. So you might ask, ‘what was the main factor that set these companies and products apart from the competition?’ … [Read more...]

UX Diary Part 4 – It’s A Jungle Out There


Dear Diary, I love working on developing new projects, and I firmly believe that there is a lot to be gained by involving "the UX guys" in from the earliest stages of product development. In large organizations employing specialized personnel such as product managers, products owners, or project managers, there's usually some new product or feature being cooked up … [Read more...]

UX Diary Part 3 – Never Skip A Test


Dear Diary, One of the most mortifying things that I recently faced in my work, is reaching out too far. This rushed, unfocused pursuit of doing it all at once is a trait that is particularly exhibited by several young professionals who are looking to set themselves apart through hard work. However this fall is particularly dangerous for people making software products, … [Read more...]

UX Diary Part 2 – A Seat At The Table


Dear Diary, "How do I get my organization to support my efforts for better UX?" This is a question I face, day in and day out. And I am sure that other UX enthusiasts do too. It can be a really frustrating feeling , knowing that you have the skills and passion to bring better experiences to your users but then knowing that you can't seem to get your management to … [Read more...]

UX Diary Part 1 – On The Front Line


Dear Diary, Four years ago I came across an article about User Experience (UX). Little did I know that this would spark an adventure that would flip my career upside down and lead to a vigorous habit of noticing details in the process and design of any experience. This encompassed everything - from the roads we drive in, to the location that the electrical sockets are … [Read more...]

Architecture As Design Inspiration


When I look for inspiration for digital products, my first instinct is to look at architecture. Far from the world of digital design, architecture set many of the precedents that designers must consider when building new design. Although painting, sculpting, and other art forms are often a source of inspiration, a line must be drawn between art and design. While art … [Read more...]

You Are Not Your Own Worst Critic: The Value of User Experience


When it comes to representing your brand in the best way possible, it very often revolves around a successful web presence. In particular, it will be your business’ website that will do most of the talking for you. Therefore, having a website which enables users to achieve their objectives with ease and in a way that they enjoy themselves doing so, is essential. Think … [Read more...]

Customer User Experience For SMEs


Are you a small to medium enterprise just starting out in business? If so check out this excellent business start-up guide. Joining the e-commerce world can often seem a little overwhelming. Not only do you have to compete with businesses of the same size in your industry, but you are also put head to head with some of the biggest players. Whilst offering competitive … [Read more...]

4 Prerequisites For User Experience Practitioners In Financial Services


User Experience (UX) practitioners may encounter a scenario whereby they need to apply their experience and expertise within the Financial Services (FS) sector. This engagement can take various forms that range from consultancy to recruitment. These in turn affect the level of understanding of financial services that is required. Indeed, clients in the world of finance … [Read more...]