Category Archives: Business

Quality-Website-Copywriting-Content-Usability-Google
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Quality Website Copywriting Will Outlive Google

We have seen it all from Google Panda to Google Penguin. Wave after wave of search engine algorithms and updates have laid waste to many websites. Many content-rich, highly useful, well-respected websites found themselves overnight in traffic basements. Thanks to periodic hiccups by Google. If that is not bad enough,…
How-Your-Website-Crappy-Usability-Is-Costing-You-Sales
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How Your Website’s Crappy Usability Is Costing You Sales

By focusing on how users interact with and use your website, you can increase sales and conversions much faster than almost any other traffic generating initiative. Everyone always thinks they know what will improve a company’s bottom line: higher search engine rankings, higher levels of website traffic, more social media…
5 Ways To Make Your Business Website User Friendly
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5 Ways To Make Your Business Website User Friendly

Today, more than ever, it is imperative for businesses to have a website. Not only does a website help a business to be found on the Internet, but it also helps to market and sell products or services to both local and foreign customers. However, many owners feel disappointed when…
5 Mobile Website Usability Rules You Cannot Afford To Break
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5 Mobile Website Usability Rules You Cannot Afford To Break

Despite the fact that there are approximately 1.2 billion mobile web users worldwide, some websites are still a usability nightmare when accessed via mobile devices. The fragmentation of the mobile device market – with a relatively wide array of device – resolution – operating system combination has further complicated matters.
Will the Internet Make Grammar Obsolete
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Will the Internet Make Grammar Obsolete?

Our society has become too busy. We’ve also become too accustomed to multitasking. Why wake up, enjoy a cup of coffee, read the paper and then take a shower when we can do it all at once instead? We sip our morning coffee while perusing the daily news at the…
A 7 Step Guide to Website Usability
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A 7 Step Guide to Website Usability

The web is not an art gallery. And before all the art aficionados and web designers, take umbrage, let me clarify by stating that the net appreciates and requires usability. Keeping things simple and usable not only makes way for easier goal achievement but it also leads to higher conversion…

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