Combining Content Writing And Design For Ultimate Usability


Let’s be real: Very few people outside the realm of design visit a site to admire the creativity found there. Even fewer people are interested in the web development practices that brought it to fruition. Most visitors care about content. They come for information. I am a content strategist, you know. I work with texts, and I hardly care about all those … [Read more...]

5 Human Touches That Grow Conversions Everyday


Every day we come across newer and smarter ways to alter our websites to make them perform better, offer users a smooth, trouble-free experience, and ultimately result in higher conversions. I believe that there is more to building a great brand and a successful business than just reworking your website’s layout or redoing its SEO details. There’s a very real human side … [Read more...]

How Difficult Is It to Design User Experience?


Designers often brand themselves as “User Experience” designers. In fact, it is almost impossible to find a designer today who doesn’t use this attribute in their resume. But the question is: Are they genuine User Experience (UX) designers? In general, the primary concern of UX designers is how the product feels. There is hardly a single right answer to a given design … [Read more...]

Does Your Website Enhance Your Personal Brand?


Do you know that there are over 1 billion websites (and counting)that are online right now? With competition among online businesses getting fiercer and stiffer, how can you set yourself apart from the rest? It comes down to personal branding. Because you're dealing with people regardless of the industry you're in, building a solid and unique identity for your business is … [Read more...]

Exceptional Tips for Companies Looking to Hire a UX Designer


As more companies become aware of the massive value associated with providing a remarkable user experience, the demand for effective UX designers is consistently rising. The technology revolution has exposed the consumer to an infinite amount information, while also offering the opportunity for customers to determine the level of their experience, leaving consumers with … [Read more...]

Why improving The User Experience Could Be The Best New Year Resolution


It is never a bad time to take stock of what works for your business but at the start of a new year, it seems particularly apt to consider all the options. The major part of any assessment process should involve investigating what your users think when they interact with your company, whether that is via the telephone, in person or through your online presence. In fact, … [Read more...]

4 Ways Video Can Help You Increase Your Sales


Whether companies realise it or not, video content is increasingly becoming an essential component of every marketing strategy. Not only does it appear in 70% of the top 100 search engine listings (according to KissMetrics), it can also make site visitors 144% more likely to purchase products after seeing it in video, as a report by houseware e-tailer Stacks & Stacks has … [Read more...]

Customer Experience Management Using Cloud Computing


Why do some companies succeed while others fail? With 8 out of 10 businesses failing (yes, the failure rate is very high!), this question assumes tremendous importance. There are plenty of reasons, why even some of the most highly vaunted businesses fail, but one reason stands out – Their inability to deliver a satisfying customer experience. What businesses tend to … [Read more...]

Want To Close More Sales? Try Tablets


Few things are harder to sit through than a bad sales presentation. No matter what the industry is, the sell is usually a variation of the same formula: The rep stands at the head of a conference table, dryly reciting the script of why his/her product or service is mandatory. Maybe he or she has even compiled slides in Power Point as a visual aid (by “visual aid” … [Read more...]