Category Archives: Business

Articles about Business Usability and User Experience (UX)

ux-link-product-life-cycle-chain
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UX: A Link In The Product Life Cycle Chain

User Experience (UX) seems to have recently become ‘trendy’ (and I mean this in a disapproving sense.) It all happened because effectively UX has become a vaguely defined buzzword. UX should be thought of and referred to as a specifically defined and equally important part of a product life cycle…
Google-hummingbird-user-experience
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Google Hummingbird: A User Experience Perspective

Google’s latest search algorithm, dubbed Hummingbird for being precise and fast, has sent marketers and business owners into a panic over their Search Engine Optimization (SEO) efforts and search traffic. However, this Google algorithm update extends beyond just that of organic search. In an effort to maintain its dominance as…
design-assumptions-costing-you-money
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The 4 Design Assumptions Costing You Money

Have you ever heard the saying, “when you assume, you make a you-know-what out of “u” and “me?’” It may sound a bit cliché, but it’s actually great advice, and it even applies to designing a website or app. If a site or app is designed purely based on assumptions…
ways-wearable-technology-can-improve-our-lives
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4 Ways Wearable Technology Can (And Will) Improve Our Life

The technology that we create has only one sole purpose: to improve our lives. Whether the technology is as simple as a light bulb or as complicated as mind-controlled prosthetics, technology aims to make life easier, and wearable technology helps us keep in touch with these benefits throughout the day.…
biometric-technology-trends-security-user-experience
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Biometric Technology Trends – Security & User Experience

The science and technology of biometrics includes everything from fingerprint reading, which has been around as a science since the 19th century, to measurements of human heat signatures, walking gait, vein patterns, DNA and of course face recognition measurement and iris or retina scanning. While biometrics has been existing for…
responsive-web-design-case-study-credit-agricole
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Responsive Web Design Case Study: Crédit Agricole

Crédit Agricole S.A. is the leading customer-focused banking group in France and the second largest in Europe. This article is a responsive web design case study that documents the thought process, implementation and results obtained when Crédit Agricole S.A re-designed their website from a fixed width to one which is…
lg-g2-product-introduction-video
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LG G2 Product Introduction Video

Ever since its launch on August 7th, the LG G2 has embarked on a mission to wow us all. We have already written about the cool features of the LG G2. And while we are waiting for this month’s official debut on the major carriers, LG have stepped it up…
user-experience-and-security
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The Art of Balancing User Experience and Security

How much thought do users really give when they key in their username and password while making an online transaction or accessing online banking? Not much, I’m afraid. They trust the website and believe that the application they’re using is doing the right thing. But the World Wide Web is…
LG-G2-smartphone-review
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LG G2 Smartphone Review

After so much anticipation the LG G2 has been launched on the 7th August in New York. Now that the phone has been revealed, the official site is showing much more than when we had written last time. The slogan “Learning From You” still dominates the official site – a…

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