4 Ways Video Can Help You Increase Your Sales


Whether companies realise it or not, video content is increasingly becoming an essential component of every marketing strategy. Not only does it appear in 70% of the top 100 search engine listings (according to KissMetrics), it can also make site visitors 144% more likely to purchase products after seeing it in video, as a report by houseware e-tailer Stacks & Stacks has … [Read more...]

Customer Experience Management Using Cloud Computing


Why do some companies succeed while others fail? With 8 out of 10 businesses failing (yes, the failure rate is very high!), this question assumes tremendous importance. There are plenty of reasons, why even some of the most highly vaunted businesses fail, but one reason stands out – Their inability to deliver a satisfying customer experience. What businesses tend to … [Read more...]

Want To Close More Sales? Try Tablets


Few things are harder to sit through than a bad sales presentation. No matter what the industry is, the sell is usually a variation of the same formula: The rep stands at the head of a conference table, dryly reciting the script of why his/her product or service is mandatory. Maybe he or she has even compiled slides in Power Point as a visual aid (by “visual aid” … [Read more...]

6 Simple Landing Pages That Perform Like Charm


Like mac and cheese. Or gin and tonic. Or crisp white shirts with classic blue jeans. Some things are beautiful in their simplicity. What ups their fab quotient a notch higher is that these are things that combine their undisputable beauty with great functionality. Landing pages have their version of the PB&Js as well. Here’s a look at some landing pages that take care … [Read more...]

Why A Blog Post + A Landing Page Is A Lethal Combination


It’s hard to run a business. You know that. And most entrepreneurs gleefully embrace this fact. The reality of it, however, can still give you goose bumps. Think about this: Amazon has been in business more than two decades now and it still doesn’t make much in terms of profit. While investors have undying love for the company, it barely scratches the surface of net … [Read more...]

10 Characteristics Of A Bad User Experience


Do you know what’s the difference between the biggest and the most profitable companies in the world and the ones that belong to the same domain and yet are not as successful, in spite of their best efforts? The answer lies in two words, or a single phrase, whichever way you want to put it – User Experience. The companies that are literally and figuratively, “owning … [Read more...]

Reimagining Your Website As A Tool For Customer Retention


Attracting customers to your store - whether online or offline, and getting them to transact with you is the primary goal of nearly every business. While millions of dollars’ worth of advertising, research and software are deployed to get customers to your store by companies around the world, there is less interest in making sure the customers who do buy from you once … [Read more...]

Enhancing Your Customer Service With UX in Mind: A First Hand Account


Joe Smalley, an associate of mine, runs his own small business. It functions primarily online but serves clients in various cities across the country. We have already written about the importance of customer user experience for SME’s. This article is a real-life account that continues to prove how user experience enhances customer services. The Problem Joe recently … [Read more...]

Redesign Your Website For Better UX


Like everything in life, the online world is in constant flux. As technology advances, new trends catch on and old ones fall by the wayside. Websites have to change in order to keep up with user expectations, but not every change that’s instituted is an improvement. A redesign becomes necessary at some point, but it’s easy to botch the User Experience in the … [Read more...]