6 Simple Landing Pages That Perform Like Charm

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Like mac and cheese. Or gin and tonic. Or crisp white shirts with classic blue jeans. Some things are beautiful in their simplicity. What ups their fab quotient a notch higher is that these are things that combine their undisputable beauty with great functionality. Landing pages have their version of the PB&Js as well. Here’s a look at some landing pages that take care of … [Read more...]

Why A Blog Post + A Landing Page Is A Lethal Combination

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It’s hard to run a business. You know that. And most entrepreneurs gleefully embrace this fact. The reality of it, however, can still give you goose bumps. Think about this: Amazon has been in business more than two decades now and it still doesn’t make much in terms of profit. While investors have undying love for the company, it barely scratches the surface of net … [Read more...]

10 Characteristics Of A Bad User Experience

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Do you know what’s the difference between the biggest and the most profitable companies in the world and the ones that belong to the same domain and yet are not as successful, in spite of their best efforts? The answer lies in two words, or a single phrase, whichever way you want to put it – User Experience. The companies that are literally and figuratively, “owning their … [Read more...]

Live Chat Is The Last Bastion Of Excellent Online Customer Service

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Customer service is one of the most important aspects of retail, and all businesses should invest in a robust support system. This is particularly important for online retailers. According to a recent survey, around 83% of consumers regularly need some form of support when making purchases online. Customer Service - the assistance and advice provided by a company to those … [Read more...]

Reimagining Your Website As A Tool For Customer Retention

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Attracting customers to your store - whether online or offline, and getting them to transact with you is the primary goal of nearly every business. While millions of dollars’ worth of advertising, research and software are deployed to get customers to your store by companies around the world, there is less interest in making sure the customers who do buy from you once come … [Read more...]

Enhancing Your Customer Service With UX in Mind: A First Hand Account

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Joe Smalley, an associate of mine, runs his own small business. It functions primarily online but serves clients in various cities across the country. We have already written about the importance of customer user experience for SME’s. This article is a real-life account that continues to prove how user experience enhances customer services. The Problem Joe recently … [Read more...]

Redesign Your Website For Better UX

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Like everything in life, the online world is in constant flux. As technology advances, new trends catch on and old ones fall by the wayside. Websites have to change in order to keep up with user expectations, but not every change that’s instituted is an improvement. A redesign becomes necessary at some point, but it’s easy to botch the User Experience in the process. Last … [Read more...]

ROI Of Usability

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We all know that investing in usability is essential for creating a simple and intuitive experience for the customer. But some may not consider this enough to justify the costs associated with usability design. However, there are a variety of other benefits that provide a great Return on Investment (ROI) on your usability investment. In addition to the most immediate but … [Read more...]

UX Diary Part 5 – Making Good Products Great

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A couple of years ago, InVision raised 1.5 m in a round of funding. Today it is undoubtedly one of the leading design and prototyping collaboration tool. When Google was born, it wasn't the only search engine on the market. However it is now a technology giant. So you might ask, ‘what was the main factor that set these companies and products apart from the competition?’ The … [Read more...]

UX Diary Part 4 – It’s A Jungle Out There

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Dear Diary, I love working on developing new projects, and I firmly believe that there is a lot to be gained by involving "the UX guys" in from the earliest stages of product development. In large organizations employing specialized personnel such as product managers, products owners, or project managers, there's usually some new product or feature being cooked up all … [Read more...]

UX Diary Part 3 – Never Skip A Test

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Dear Diary, One of the most mortifying things that I recently faced in my work, is reaching out too far. This rushed, unfocused pursuit of doing it all at once is a trait that is particularly exhibited by several young professionals who are looking to set themselves apart through hard work. However this fall is particularly dangerous for people making software products, as … [Read more...]

UX Diary Part 2 – A Seat At The Table

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Dear Diary, "How do I get my organization to support my efforts for better UX?" This is a question I face, day in and day out. And I am sure that other UX enthusiasts do too. It can be a really frustrating feeling , knowing that you have the skills and passion to bring better experiences to your users but then knowing that you can't seem to get your management to share … [Read more...]

UX Diary Part 1 – On The Front Line

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Dear Diary, Four years ago I came across an article about User Experience (UX). Little did I know that this would spark an adventure that would flip my career upside down and lead to a vigorous habit of noticing details in the process and design of any experience. This encompassed everything - from the roads we drive in, to the location that the electrical sockets are placed … [Read more...]

Architecture As Design Inspiration

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When I look for inspiration for digital products, my first instinct is to look at architecture. Far from the world of digital design, architecture set many of the precedents that designers must consider when building new design. Although painting, sculpting, and other art forms are often a source of inspiration, a line must be drawn between art and design. While art can be … [Read more...]

You Are Not Your Own Worst Critic: The Value of User Experience

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When it comes to representing your brand in the best way possible, it very often revolves around a successful web presence. In particular, it will be your business’ website that will do most of the talking for you. Therefore, having a website which enables users to achieve their objectives with ease and in a way that they enjoy themselves doing so, is essential. Think of … [Read more...]

Customer User Experience For SMEs

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Are you a small to medium enterprise just starting out in business? If so check out this excellent business start-up guide. Joining the e-commerce world can often seem a little overwhelming. Not only do you have to compete with businesses of the same size in your industry, but you are also put head to head with some of the biggest players. Whilst offering competitive prices and … [Read more...]

4 Prerequisites For User Experience Practitioners In Financial Services

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User Experience (UX) practitioners may encounter a scenario whereby they need to apply their experience and expertise within the Financial Services (FS) sector. This engagement can take various forms that range from consultancy to recruitment. These in turn affect the level of understanding of financial services that is required. Indeed, clients in the world of finance … [Read more...]

Improve Your Customer Experience With Virtual Offices

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When it comes to business, presentation and simplicity is everything. Customers will be more inclined to buy your products or services if you radiate an aura of professionalism – which isn’t always the case if you don’t have a permanent office solution. (Lead image source: Porto Bay Trade) A Possible Solution Virtual offices can enhance the functionality of your business … [Read more...]