Requirements Gathering: A Step By Step Approach For A Better User Experience (Part 1)


A great user experience is all about enabling users achieve their objective when using your artifact - be it a website, a software system or anything that you create. Now take a step back. Trying to understand how to make it easy for users to achieve their goals would be pointless if you don't place it within the context of what you know about your users. The more you … [Read more...]

Open Universities Australia TAFE Advert – Personas In Advertising


Earlier this week I came across a YouTube advert for Open Universities Australia (OUA). The OUA basically consists of seven Australian Universities who have teamed to offer online tertiary education. The advert in question which is for the Technical And Further Education (TAFE) struck me for two reasons - the obvious one is its originality and humor. The second one is the … [Read more...]

A Case Study In Responsive Web Design –


It is no news to say that the days when users access websites via desktop based devices only are long gone. Even with the advent of the smartphones in the mid 2000's, a need had already been created to have a mobile version of a website. The technique that was used then was to to check (using JavaScript) whether the user was making use of a mobile phone to access a website … [Read more...]

Siemens – The Next Big Step In Wind Power


In view of the world's ever-growing need for energy, Siemens has embarked on an ambitious project that makes use of its lean, highly efficient, robust and reliable wind turbines. These wind turbines are based on Siemens' Direct Drive Technology and have 50% less moving parts and a tower head mass of less than 350 tons. This makes these 6.0 MW wind turbines easier to set up … [Read more...]

Samsung Series 9 SB970 Monitor


The new Samsung Series 9 SB970 can be classified as a truly premium monitor designed with movie fanatics, photographers, tech geeks and and designers in mind. Launched in March 2012, this 27-inch-wide monitor comes individually colour calibrated and boasts 178 degrees and a resolution of 2560x1440 pixels. … [Read more...]

How Your Website’s Crappy Usability Is Costing You Sales


By focusing on how users interact with and use your website, you can increase sales and conversions much faster than almost any other traffic generating initiative. Everyone always thinks they know what will improve a company’s bottom line: higher search engine rankings, higher levels of website traffic, more social media outreach, more products, more blog posts and on and … [Read more...]

Paper Prototyping As A Usability Testing Technique


Paper Prototyping is a technique that consists of creating hand drawings of user interfaces in order to enable them to be rapidly designed, simulated and tested. As simple as this technique may look like, it has been effectively used since the 1980s and is likely to continue to be used with a guaranteed degree of success for many more years to come. The objective of this … [Read more...]

Happy Birthday! UsabilityGeek is One Today


Well, the headline says it all! I am thrilled to announce that today marks the first anniversary since I started UsabilityGeek. The reason why I started this blog was primarily because at that time, I had observed a discrepancy between the abundant academic information available and its real-life implementation in web development. … [Read more...]

USEFul – A Framework To Automate Website Usability Evaluation (Part 2)

USEFul – A Framework To Automate Website Usability Evaluation (Part 2)

This article brings to an end a four-part series through which I present my venture into the barely explored field of automated website usability evaluation. As I have stated in my previous articles, the best way to test for usability is to do so using real human users. This form of usability testing and the associated commercial software that allows usability tests to be … [Read more...]