Why A Blog Post + A Landing Page Is A Lethal Combination

blog-post-landing-page

It’s hard to run a business. You know that. And most entrepreneurs gleefully embrace this fact. The reality of it, however, can still give you goose bumps. Think about this: Amazon has been in business more than two decades now and it still doesn’t make much in terms of profit. While investors have undying love for the company, it barely scratches the surface of net … [Read more...]

Reimagining Your Website As A Tool For Customer Retention

reimagining-website-tool-customer-retention

Attracting customers to your store - whether online or offline, and getting them to transact with you is the primary goal of nearly every business. While millions of dollars’ worth of advertising, research and software are deployed to get customers to your store by companies around the world, there is less interest in making sure the customers who do buy from you once come … [Read more...]

How To Make Your E-Commerce Store Sticky

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E-commerce stores have an average abandonment rate of 67.89%, and that’s one scary statistic. Not only that, it’s a frustratingly difficult thing e-commerce store owners have to deal with. The truth is that abandonment isn’t new. It’s just a new term for rejection. Most reasons for abandonment stem from retailers’ oversights, such as lack of payment options, inadequate … [Read more...]

9 Intuitive Websites That Are Marketing Machines Just As Much

Intuitive-Websites-Marketing-Machines

The modern customer’s brain works on a single track: “Click, click… I arrived at this site… what does it give me?” That’s generally followed by “How on earth do I find what I am looking for in this mess?” “This looks like too much reading. Maybe I’ll get it done by someone else.” “Do I have to sign up for this?” With respect to web design, however, businesses sometimes … [Read more...]