4 Tools For A Successful Usability Test

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In this day and age of instant gratification, usability testing is often relegated to crisis situations when a website or an app does not perform to expectations. However, ask any conversion optimization expert and they’ll tell you that usability testing is not a complicated afterthought. It’s a necessary precursor to the launch of every successful online … [Read more...]

4 Fundamental Drivers Of Good Web Design

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The concept of "good web design" is as controversial a topic as the notions and theories of the "perfect machine" or the "best economic model." Opinions are dime a dozen. And more often than not, they are passionately held. Even more frequently, they are diametrically opposite to every other view in the room. While I cannot give you any answers on engineering or the … [Read more...]

5 Human Touches That Grow Conversions Everyday

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Every day we come across newer and smarter ways to alter our websites to make them perform better, offer users a smooth, trouble-free experience, and ultimately result in higher conversions. I believe that there is more to building a great brand and a successful business than just reworking your website’s layout or redoing its SEO details. There’s a very real human side … [Read more...]

5 WordPress Hacks For Conversion Optimization

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Setting up a website with WordPress is easy. Making it sweat it out for optimum conversions, however, isn’t anywhere close to waking up with the smell of coffee. Conversion optimization calls for relentless action-taking on some of the minutest details ever. The kind of details you’d not care about much. The same details that could make your eyes roll. It’s more … [Read more...]

The Retailer’s Black Book of SoLoMo

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There are a myriad of ways to leverage social, mobile and location for an ecommerce website. SoLoMo has been a buzzword in the marketing world since 2012 and marrying all these three media has helped many online retail businesses grow. Many large brands such as Nike have introduced new product categories and responded to new competition using SoLoMo campaigns. What … [Read more...]

Why A Blog Post + A Landing Page Is A Lethal Combination

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It’s hard to run a business. You know that. And most entrepreneurs gleefully embrace this fact. The reality of it, however, can still give you goose bumps. Think about this: Amazon has been in business more than two decades now and it still doesn’t make much in terms of profit. While investors have undying love for the company, it barely scratches the surface of net … [Read more...]

Reimagining Your Website As A Tool For Customer Retention

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Attracting customers to your store - whether online or offline, and getting them to transact with you is the primary goal of nearly every business. While millions of dollars’ worth of advertising, research and software are deployed to get customers to your store by companies around the world, there is less interest in making sure the customers who do buy from you once … [Read more...]

How To Make Your E-Commerce Store Sticky

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E-commerce stores have an average abandonment rate of 67.89%, and that’s one scary statistic. Not only that, it’s a frustratingly difficult thing e-commerce store owners have to deal with. The truth is that abandonment isn’t new. It’s just a new term for rejection. Most reasons for abandonment stem from retailers’ oversights, such as lack of payment options, inadequate … [Read more...]

9 Intuitive Websites That Are Marketing Machines Just As Much

Intuitive-Websites-Marketing-Machines

The modern customer’s brain works on a single track: “Click, click… I arrived at this site… what does it give me?” That’s generally followed by “How on earth do I find what I am looking for in this mess?” “This looks like too much reading. Maybe I’ll get it done by someone else.” “Do I have to sign up for this?” With respect to web design, however, businesses … [Read more...]