Google AdWords? Usability Guidelines For Paid Search Campaigns – Part 2

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This article continues where we left off in last week's article. As we have seen so far, it is of no use paying for Google AdWords campaigns if users find it difficult to achieve their objectives once they land on your website. This article discusses usability guidelines that are specific for mobile websites, e-commerce websites and landing pages. In addition it also provides … [Read more...]

Google AdWords? Usability Guidelines For Paid Search Campaigns – Part 1

google-adwords-paid-search-usability-guidelines

When starting a paid search campaign, whether you are using Google AdWords or another popular platform, you will always want to make sure that consideration is given towards on-site usability first and foremost. There is no use in paying for site traffic when your visitors could struggle to find the information they are looking for or find it difficult to convert. Therefore … [Read more...]