For e-commerce companies, there is no metric more important than the checkout process conversion rate. This is the page that brings in your actual revenue. Even a miniscule increase of 1% in conversion rate can add thousands of dollars in real money to your business. Checkout process conversion rate is even more important for another reason: shopping cart abandonment. … [Read more...]
About Khalid Saleh
Khalid Saleh is the co-founder and CEO of Invesp Consulting, a leading provider of conversion optimization software and services. His Amazon.com best-selling book, Conversion Optimization: The Art and Science of Converting Prospects into Customers, offers companies a methodology for capturing more customers by creating a fully-integrated marketing strategy that has a lasting impact on any organization.