Enhancing The Usability Of ‘Meet The Team’ Pages

usable-meet-the-team-page

‘Meet the Team’ web pages are becoming a good way to show your resourceful team as part of your organizational work. It is not the latest buzz but yes, many organizations have come forward to showcasing it as their creative catalogue on websites. As a result, many online agencies have derived great audience attention, thanks to the creatively designed ‘Meet the Team’ web … [Read more...]

Want To Close More Sales? Try Tablets

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Few things are harder to sit through than a bad sales presentation. No matter what the industry is, the sell is usually a variation of the same formula: The rep stands at the head of a conference table, dryly reciting the script of why his/her product or service is mandatory. Maybe he or she has even compiled slides in Power Point as a visual aid (by “visual aid” mostly we … [Read more...]

The Gutsy Guerilla Marketing: Reach New Heights In Your Business

guerilla-marketing

Guerrilla marketing is a kind of marketing strategy that takes us all by surprise with its uniqueness and ‘guerrilla’ tactics. It helps promote a brand or an idea by employing offbeat means, and is evidently distinctfrom traditional marketing strategies. ‘Guerrilla’ can be traced back to the war tactics adopted by the Viet Cong against American soldiers in the Vietnam War. Its … [Read more...]

Why Typography Matters For Better Visibility

typography-matters-good-visibility

With constant advancements in web design, the design arena has started to evolve more in terms of visual communication, image production and depiction of expressions. In all this, typography has marked its significance and is gaining immense popularity among designers. The art itself is alluring to draw everyone’s attention and that’s the reason why visitors are naturally … [Read more...]

Content Marketing: Selling To The Digital World

what-is-content-marketing

Having content on a site may seem to be not too much of a big deal, but you would agree to the fact that if there is no quality content on a site it can cut its story short. If you can understand the role content plays in the global marketing sphere, you will understand why it is not only marketers who can’t afford to ignore it. In fact, we have already highlighted how … [Read more...]

How Storytelling Makes your Brand a Big Boy

storytelling-makes-brand-big-boy

Philip Pullman had quoted: “Stories are the things we need the most in the world, after nourishment, shelter and companionship.” Storytelling is the knack of getting audiences to listen to your story. It is an art, so is content writing. When you write content, it should not be only meant for Google’s ranking algorithms. It should serve its central purpose of conveying things … [Read more...]

20 E-Commerce Conversion Rate Optimization Guidelines

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If the conversion rate of your e-commerce site is poor, then it is high time that you stop and assess why this is happening. A good e-commerce site should not just attract visitors; it must convert them into customers who will purchase your products. While there are several techniques including ones that have been scientifically proven, a fulfilling shopping experience is what … [Read more...]