Ever since its debut at Google I/O in 2014 (and its rapid expansion to nearly all of Google platforms that same year), designers have been operating in a world that, by and large, speaks a single language: Material Design. Designed to combat the flaws of its predecessor, flat design, Google’s Material Design offered a new set of building blocks, ones updated for the … [Read more...]
Top 11 Web Design Trends We Like for 2019
We're already a month and a half into the New Year, and new web design trends are cropping up all over the internet. Other trends have been carried forward from previous years, albeit they have become more mainstream. Design is constantly changing and evolving with the world’s tastes, so it is essential to look at what other websites are doing to keep up with the latest … [Read more...]
9 Ways Prototypes Improve Your Design Process
Whether it is an app, a website or a simple infographic, the journey of designing a product goes through several stages. The best approach to evaluate aspects such as if the design is user-friendly is to develop an almost identical working model called a prototype and have it tested with real or a representative sample of typical users. Prototyping is a technique to model … [Read more...]
How To Choose The Right Typeface For Your Design
Most UX and UI designers already understand the nuts and bolts of typography. They can tell you the difference between 'font' and 'typeface', between 'mean line' and 'baseline'. They might fret over the tracking of a particular font, or cringe at subtle kerning miscues that an untrained eye would gloss over. However, fewer designers grasp how these mechanics translate to … [Read more...]
Breaking Down Slack’s Logo Redesign
If you have been ignoring your office group chat or simply avoiding Twitter, you may have missed the news: Earlier this month, Slack unveiled their brand new logo redesign, sparking praise, backlash, endless memes, and comparisons to everything from rubber ducks to a 'sweatier version of the original'. To accompany the revamped logo's debut, Slack authored a press … [Read more...]
The Problem With Power Users
Power user. The very term evokes a sense of authority and prowess. Your power users are that segment of your user base with in-depth product knowledge and are the most active, expressive and influential members of your product's community. In other words, you need power users to power-up your product. However, you also need to tread carefully around the power user … [Read more...]
5 Ways To Optimise Your App For High User Retention
According to mobile app user retention rates from Statista, 55% of mobile app users will abandon an app one month after downloading it. That number grows to 68% after three months. Localytics gives an even more alarming statistic: 21% of mobile app users will abandon an app after only launching it once. Today's users will not even stick around to experience the app after … [Read more...]
Escaping Gridlock: When And How To Break A Grid Layout
Barring a freshly cleaned whiteboard or the latest version of Sketch, one of the most invaluable tools in a user experience designer's toolbox is the grid layout. Ancient as design itself, grid theory is both the first line item on the Design 101 syllabus and the first diagram a seasoned UX vet sketches out. Its utility is evidenced not just by its ubiquity, but its … [Read more...]
7 Web Design Rules You Should Never Break
Web design can be a complex world. It is full of rules, terminology, and techniques that govern what makes an excellent web page that achieves the objective(s) it was designed for, and one that does not. However, web design can be complicated to master if you do not have the right training. Despite its complexity, web design is becoming an increasingly valuable skill in … [Read more...]
All the Small Things: How Not To Annoy Your Mobile Users
Let us talk about Peter. He has just bought a great shirt. It is on trend. The feel, and the price point was a bargain. He gets home, and it feels great. But then. It starts with a tickle, then a scratch, then he realises the label is digging into his skin. When his friend asks how it was, the annoying scratchiness is all he feels like mentioning. However, he is still … [Read more...]
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