![The UX Design Process: A Beginner’s Guide to User Experience [Sponsored]](https://usabilitygeek.com/wp-content/uploads/2017/07/ux-design-process-lead-360x200.jpg)
User experience, or UX, is an area of tech development that focuses on the quality of interactions between customers and the products they use. In addition to technical specifications, UX professionals concern themselves with how users feel about products. Ideally, they make apps, websites and other products highly useful, easy to operate and fun to navigate. What Is … [Read more...]
10 Mobile-Friendly Web Design Features All Designers Should Know
Now, more than ever, users engage with brands and websites through mobile devices. Gone are the days when you only needed to focus on creating a visually appealing website for laptops or desktops. Your website needs to be responsive, and it is not just about the switch from desktop to mobile. Your site needs to shine across devices like the iPhone Plus or a Nook tablet and … [Read more...]
Do Not Confuse User Experience With Customer Experience
Customer experience (CX) is big business nowadays. According to Forrester, customers will pay 4.5 times more if the customer experience is good. What is more, they said that companies who provide great customer experiences expand much, much faster (5 times quicker) than the ones who do not think about it. But what is CX and how is it different from UX (User … [Read more...]
Website Redesign: Finding Your Ideal Schedule
Website redesign. Two words that can strike fear into any website manager's heart. However, redesign does not have to be a major headache - or a drain on your company's marketing budget. With an optimised redesign schedule, you can minimise costs and boost user engagement. Knowing when it is time to revamp your site and when it is already performing at its best can … [Read more...]
Why, How, And When To Use Walkthroughs To Enhance UX [Sponsored]
![Why, How, And When To Use Walkthroughs To Enhance UX [Sponsored]](https://usabilitygeek.com/wp-content/uploads/2017/06/walkthrough-ux-go-360x200.jpg)
Have you ever played Go? The board is plain and straightforward, the objective of the game is self-explanatory and the rules of the game are very few and pretty logic. Nonetheless, the game is infinitely more complex than other strategy games like chess because every new stone on the board creates a universe of new possibilities that not even a supercomputer can deal … [Read more...]
UX Design Thinking From A Senior Citizen’s Perspective
Attracting senior citizens as part of your user-base was once deemed as being the last Internet frontier. However, this elusive scenario has since become reality as we have witnessed a constant increase in the number of senior citizen users who are more often logging on, signing up, and subscribing. In the United States alone, Statista recorded that in 2016, 64% of senior … [Read more...]
Advertising And UX: A Complex Relationship
One of the inescapable challenges of UX design is catering for the diversity of users. When UX practitioners design platforms, they must consider the needs of several different user types. It is a tough dilemma - with differing goals and expectations. It would be much easier if there was something all users had in common. Some invariable principle, a rule without … [Read more...]
How To Build An In-House UX Team
The needs of real users are increasingly driving enterprise software design and development. Since 2013, IBM has hired close to 1500 designers and UXers, establishing the largest design studio network in the world. Art dealership and realtor Sotheby's plans to boost its UX and product design team from 3 to 40 people in 3 years. Multinational manufacturer of product ranges … [Read more...]
UX Case Study: Bumble
I have written a considerable amount of articles on a variety of UX design topics, covering subjects as niche as mobile app pop-ups to concepts as spacious and all-encompassing as design itself. But instead of honing in on one issue, it is often beneficial to study UX by viewing it holistically, examining how different design techniques coalesce to work as a whole in … [Read more...]
User Research Bias: How It Hurts Your App And What You Can Do About It
The whole point of qualitative research (such as focus groups or in-person interviews) is to help developers move their products in the right direction. These practices leverage user feedback to squish bugs, fix any friction in the UI, add useful new features and optimise a mobile app for improved user experience and user flow. But can they be misleading? Can User … [Read more...]
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