Design thinking is a problem-solving framework that is ideal for tackling ill-defined or unknown problems. This makes it very effective for addressing the multifaceted problems faced by today's increasingly complex organisations. In the words of IDEO Founder, Tim Brown, for businesses, "design thinking is all about upgrading within constraints" - meaning companies must … [Read more...]
A/B Testing: Optimizing The UX
Which font do you like more: Font A, or Font B? While this is a straightforward question, a data-backed answer to it has saved many companies millions of dollars. So how can you go from being a UX Designer to everyone's favourite person? By conducting A/B testing! What is A/B Testing? An A/B test is a study of the impact of an independent variable on a dependent … [Read more...]
UX Should Be A Priority For Marketers Too
The days when we used to consider user experience (UX) to be an area that only concerns designers are long gone. The role of creating a great, lasting experience is now vital for fulfilling business objectives. This makes UX a priority for both designers and marketers alike. In this article, we are going to explain how UX impacts marketers. UX Beyond Flexibility & More … [Read more...]
The Good, The Bad, And The Ad: How To Deal With Bad Mobile Ads
Mobile ads are part of many apps' monetisation strategy. However, there are good mobile ads, and there are bad mobile ads. The last thing you want to see over your morning cup of coffee is this type of review for your mobile app, complaining about a poor quality ad: Why do these bad mobile ads even weasel their way into apps in the first place? The reality is that … [Read more...]
UX Design And The Overlooked Influence Of Fashion
For all the rationale underpinning the field and for all the careful research and reasoning that shores up every new initiative, there remains an oft-overlooked truth in UX design. This truth is that UX design is as much ruled by fashion as it is function. Users are subject to fads. Whims, design novelties and the latest fashions heavily influence the direction of the … [Read more...]
8 Tips For Writing A Smarter Usability Test Script
They say write what you know, so as it was for my latest Usability Geek piece, this week I am writing about ... writing. However, while last week's article focused on UX writing, this one concerns itself with a different kind of scribing: a usability test script. The foundation of any sound UAT exercise, an articulate usability test script means more in-depth data and more … [Read more...]
Effective Mobile App UX Enhancement
The quality of mobile app user experience is highly relevant in terms of holding users' attention for the largest number of repeated launches. The Interaction Design Foundation claims that mobile UX must bring joy to users and this is something I agree with. The point is that such a clear idea is, in fact, a challenge for all mobile app designers. Fortunately, the … [Read more...]
The Future Of Web Marketing Is Emotion-Driven
Humans are emotional creatures. In fact, most scientists agree that the most crucial emotional responses we have to the world around us – fear at a threat, anger at a slight, love and caring for those in need – are rooted in the instinct to survive. After all, most of these emotions are geared toward protecting ourselves or the future of the human race. Harvard Business … [Read more...]
5 Tips For Improving Your UX Writing
Who writes the content, the copy, all of the text in the platforms you design? Is it you? Your client? The developers? The marketers or SEO gurus? All of the above? When we consider the words that populate our interfaces, we are usually concerned with their visual properties - typography, line spacing, alignment and how they interact with the other aesthetic components on … [Read more...]
Stop Forcing Users To Submit Support Tickets
Does anybody honestly like support ticketing systems? Users across the board are often united in their antipathy: from the support agent handling the ticket to the customer submitting it. After all, support ticketing systems are slow, monolithic, and impersonal. They represent a bygone era of laborious communication; of faceless and inaccessible support. So, why do we … [Read more...]
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