Conversational user experience (UX) design has recently become a central part of discussions throughout the tech community. Web developers and designers are working to create technology that can interact with humans, experimenting with many types of conversational systems to follow in the footsteps of Alexa, Google Assistant, and Siri. As conversational UX design advances … [Read more...]
UX Case Study: Spotify Vs. Apple Music Mobile Apps
And we are back in action! It has been awhile since our last UX Case Study so that I will give a brief refresher for our returning readers and an intro for the uninitiated. *Ahem*. In a blogosphere full of articles honing in on single, often granular components of user experience design, Codal's UX Case Study aims to examine UX from a holistic perspective, panning the … [Read more...]
Cataloging Interfaces: Values To Great UX Design
The sheer amount of digital products being launched today is too substantial to count. Still, many of them fail along the way, never manage to generate profit or establish themselves in the consensus by gaining a market share. Even when dealing with aspirations for a social change or solutions for the benefit of our daily lives, misses still occur. Among the various … [Read more...]
User Experience And Common Sense
User Experience. Is this term just another word for common sense? As a discipline, after all, user experience (UX) is dedicated to creating intuitive, simple and straightforward experiences. Good UX design is common sense design, and good usability requires common sense product pathways. Because of this close relationship with the obvious and the understandable, many … [Read more...]
Keep Their Eyes On The Prize: Visual Hierarchy In UX Design
How are you reading this sentence, right now? I do not mean on a laptop, or on your smartphone. I mean how are you reading? How exactly is information captured by the eyes and processed by the brain? One popular meme that circulated a few years ago argued that we read words as a whole, not as individual letters. Maybe you have seen this jumbled paragraph on Twitter, or in … [Read more...]
9 Rules For UX Design
Websites designed with user experience (UX) in mind have much better chances of establishing loyal users and improving conversion rates. In fact, the importance of connecting with users and building relationships often depends on a company’s UX design. Follow these nine rules to strengthen your site’s UX and see more traffic and higher conversions. 1. Involve Your … [Read more...]
Guerrilla Usability Testing: How To Introduce It In Your Next UX Project
When it comes to user research, sometimes you have to invest more to get more. Other times, you can avoid the expense. Take this Google statistic for instance: did you know that 85% of core usability problems can be determined by observing just five people using your application? When working with a limited UX budget and a brief timeline, guerrilla usability testing is … [Read more...]
Light Or Dark UI? A Usability Perspective
Often, the best way to explain the difference between user experience and user interface to the unfamiliar is through a more relatable analogy. If UI is how the car looks, UX is how it drives. If UI is a dating profile, UX is how the date goes. These comparisons illustrate the differences well, but sometimes underplays the complexity of user interfaces. UI is much more … [Read more...]
Getting The Most Out Of On-Site UX Research
When you search for an image of a 'UX designer', you will likely get results depicting the same handful of scenes. You will probably get a bespectacled man hunched at a desk, sketching wireframes in a grid-lined notepad. Alternatively, you might get a bespectacled woman pensively studying a wall papered in post-its. You are also likely to get a group of glasses-wearing … [Read more...]
In Defence Of ‘Poor’ SaaS Sign-Up Processes
Everybody knows that free trials are better than forcing users to book a demo. It is also widely accepted that you should be transparent about cost, and display pricing publicly on your website. Giving users only a cold "contact" option rather than letting them onboard immediately is plain absurd. Right? In most instances, these rules of thumb for UX would be entirely … [Read more...]
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