The quality of mobile app user experience is highly relevant in terms of holding users' attention for the largest number of repeated launches. The Interaction Design Foundation claims that mobile UX must bring joy to users and this is something I agree with. The point is that such a clear idea is, in fact, a challenge for all mobile app designers. Fortunately, the … [Read more...]
The Future Of Web Marketing Is Emotion-Driven
Humans are emotional creatures. In fact, most scientists agree that the most crucial emotional responses we have to the world around us – fear at a threat, anger at a slight, love and caring for those in need – are rooted in the instinct to survive. After all, most of these emotions are geared toward protecting ourselves or the future of the human race. Harvard Business … [Read more...]
5 Tips For Improving Your UX Writing
Who writes the content, the copy, all of the text in the platforms you design? Is it you? Your client? The developers? The marketers or SEO gurus? All of the above? When we consider the words that populate our interfaces, we are usually concerned with their visual properties - typography, line spacing, alignment and how they interact with the other aesthetic components on … [Read more...]
Stop Forcing Users To Submit Support Tickets
Does anybody honestly like support ticketing systems? Users across the board are often united in their antipathy: from the support agent handling the ticket to the customer submitting it. After all, support ticketing systems are slow, monolithic, and impersonal. They represent a bygone era of laborious communication; of faceless and inaccessible support. So, why do we … [Read more...]
Psychology In Web Design: How To Influence Consumer Choice
The web development market is a crowded one and consumers are spoilt for choice. Therefore, having a website that serves as a business card is no longer competitive. Your site should act as a direct selling tool. So luck is not a plan here. We are big subscribers to the idea that psychology in design rules. By using certain psychological triggers, you can influence … [Read more...]
5 Alternatives To Material Design
Ever since its debut at Google I/O in 2014 (and its rapid expansion to nearly all of Google platforms that same year), designers have been operating in a world that, by and large, speaks a single language: Material Design. Designed to combat the flaws of its predecessor, flat design, Google’s Material Design offered a new set of building blocks, ones updated for the … [Read more...]
Top 11 Web Design Trends We Like for 2019
We're already a month and a half into the New Year, and new web design trends are cropping up all over the internet. Other trends have been carried forward from previous years, albeit they have become more mainstream. Design is constantly changing and evolving with the world’s tastes, so it is essential to look at what other websites are doing to keep up with the latest … [Read more...]
9 Ways Prototypes Improve Your Design Process
Whether it is an app, a website or a simple infographic, the journey of designing a product goes through several stages. The best approach to evaluate aspects such as if the design is user-friendly is to develop an almost identical working model called a prototype and have it tested with real or a representative sample of typical users. Prototyping is a technique to model … [Read more...]
How To Choose The Right Typeface For Your Design
Most UX and UI designers already understand the nuts and bolts of typography. They can tell you the difference between 'font' and 'typeface', between 'mean line' and 'baseline'. They might fret over the tracking of a particular font, or cringe at subtle kerning miscues that an untrained eye would gloss over. However, fewer designers grasp how these mechanics translate to … [Read more...]
Breaking Down Slack’s Logo Redesign
If you have been ignoring your office group chat or simply avoiding Twitter, you may have missed the news: Earlier this month, Slack unveiled their brand new logo redesign, sparking praise, backlash, endless memes, and comparisons to everything from rubber ducks to a 'sweatier version of the original'. To accompany the revamped logo's debut, Slack authored a press … [Read more...]
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