9 Guidelines For Writing A Killer Headline For Conversion


If boosting conversion is your goal, writing the right headline is arguably more important than writing good copy. Indeed, a famous quote by advertising legend, David Ogilvy says that on average, five times as many people will read the headline than the actual content. And what good is writing anything at all if you can't pique your readers' interest? Even if, … [Read more...]

(Usable) Content Is King


Let’s face it: you have heard the phrase “Content is King.” Bill Gates coined the phrase in 1996, when he predicted the role that content would play on the web. The popular adage has since grown to become a mantra of sorts for many SEO strategizers and Content Marketers — and with good reason. UX Designers, listen up: Gates’ widely accepted philosophy holds that content … [Read more...]

Combining Content Writing And Design For Ultimate Usability


Let’s be real: Very few people outside the realm of design visit a site to admire the creativity found there. Even fewer people are interested in the web development practices that brought it to fruition. Most visitors care about content. They come for information. I am a content strategist, you know. I work with texts, and I hardly care about all those … [Read more...]

Usability And Jargon: Can The Two Coexist?


In today’s fast-paced, time is money world, jargon is a timesaving alternative. Acronyms litter our conversation, and everything has to be done by COP today. Of course, we all use jargon from time to time, but where is it most prevalent – lawyers? Doctors? Bankers? No, it’s the humble IT professional. A survey into jargon carried out by Six Degrees Group found that … [Read more...]

9 Writing Tricks For Building A Killer Landing Page


Ever ended up on a landing page and had no idea what the page is about? The page failed to state a clear message and instead just made you feel confused. How long did you stay on that page? Probably not long enough to dig through the information offered to discover the page's purpose. This is the scenario you don't want when people land on your page. You want people to … [Read more...]

Why Typography Matters For Better Visibility


With constant advancements in web design, the design arena has started to evolve more in terms of visual communication, image production and depiction of expressions. In all this, typography has marked its significance and is gaining immense popularity among designers. The art itself is alluring to draw everyone’s attention and that’s the reason why visitors are naturally … [Read more...]

5 Ways to Improve Your Email Marketing Strategy


With all of the marketing options available via social media these days – everything from sponsored posts to autoplay video ads – you might think that good old email marketing is obsolete or at least on its way out. But that’s not true at all. People still do communicate by email, both personally and professionally, and email still has its place in your marketing … [Read more...]

Content Marketing: Selling To The Digital World


Having content on a site may seem to be not too much of a big deal, but you would agree to the fact that if there is no quality content on a site it can cut its story short. If you can understand the role content plays in the global marketing sphere, you will understand why it is not only marketers who can’t afford to ignore it. In fact, we have already highlighted how … [Read more...]

The Seven Deadly Sins Of Ads And Their Sole Redemption


1. Lust Consumers click ads to seek solutions. Remind readers you understand the problem by echoing their concerns rather than covet advocacy and subsequent account registry. This brand’s ad is a result for a ‘fat loss.’ The landing page looks like: They question the obvious, then follow with repeated urges to register... a bit creepy. And, the copy does not … [Read more...]

The Usability Of Your Website Starts With Its Content


Before going any further, it’s important that we make one point very clear. Regardless of industry, niche or interest, the internet is a competitive place to advertise services or attempt to do business. With a potential daily audience numbering in the hundreds of millions, the potential rewards for savvy internet entrepreneurs are staggering. Due to the fierce … [Read more...]