Combining Content Writing And Design For Ultimate Usability

content-writing-design-usability

Let’s be real: Very few people outside the realm of design visit a site to admire the creativity found there. Even fewer people are interested in the web development practices that brought it to fruition. Most visitors care about content. They come for information. I am a content strategist, you know. I work with texts, and I hardly care about all those … [Read more...]

Usability And Jargon: Can The Two Coexist?

usability-and-jargon

In today’s fast-paced, time is money world, jargon is a timesaving alternative. Acronyms litter our conversation, and everything has to be done by COP today. Of course, we all use jargon from time to time, but where is it most prevalent – lawyers? Doctors? Bankers? No, it’s the humble IT professional. A survey into jargon carried out by Six Degrees Group found that … [Read more...]

9 Writing Tricks For Building A Killer Landing Page

writing-tips-build-killer-landing-pages

Ever ended up on a landing page and had no idea what the page is about? The page failed to state a clear message and instead just made you feel confused. How long did you stay on that page? Probably not long enough to dig through the information offered to discover the page's purpose. This is the scenario you don't want when people land on your page. You want people to … [Read more...]

Why Typography Matters For Better Visibility

typography-matters-good-visibility

With constant advancements in web design, the design arena has started to evolve more in terms of visual communication, image production and depiction of expressions. In all this, typography has marked its significance and is gaining immense popularity among designers. The art itself is alluring to draw everyone’s attention and that’s the reason why visitors are naturally … [Read more...]

5 Ways to Improve Your Email Marketing Strategy

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With all of the marketing options available via social media these days – everything from sponsored posts to autoplay video ads – you might think that good old email marketing is obsolete or at least on its way out. But that’s not true at all. People still do communicate by email, both personally and professionally, and email still has its place in your marketing … [Read more...]

Content Marketing: Selling To The Digital World

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Having content on a site may seem to be not too much of a big deal, but you would agree to the fact that if there is no quality content on a site it can cut its story short. If you can understand the role content plays in the global marketing sphere, you will understand why it is not only marketers who can’t afford to ignore it. In fact, we have already highlighted how … [Read more...]

The Seven Deadly Sins Of Ads And Their Sole Redemption

7-deadly-sins-ads

1. Lust Consumers click ads to seek solutions. Remind readers you understand the problem by echoing their concerns rather than covet advocacy and subsequent account registry. This brand’s ad is a result for a ‘fat loss.’ The landing page looks like: They question the obvious, then follow with repeated urges to register... a bit creepy. And, the copy does not … [Read more...]

The Usability Of Your Website Starts With Its Content

usability-website-starts-content

Before going any further, it’s important that we make one point very clear. Regardless of industry, niche or interest, the internet is a competitive place to advertise services or attempt to do business. With a potential daily audience numbering in the hundreds of millions, the potential rewards for savvy internet entrepreneurs are staggering. Due to the fierce … [Read more...]

9 Guidelines To Make Your Blog More Readable

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According to the Nielsen Norman Group, the average person spends less than a minute on a webpage. Many users only take 10-20 seconds to decide whether to stay on the website or explore the depth of the internet even further. That means you have very little time to capture the attention of your reader. The internet is filled with millions of different blogs on every … [Read more...]

5 Guidelines For Improving Your Blog’s User Experience

5-guidelines-blog-user-experience

It seems that everyone and their brother today is talking about conversion rate optimization. Site owners large and small are leveraging conversion rate optimization software programs to test every button, link, and widget on their landing pages. Most of these site owners have adopted the practice to have a blog for various reasons - including (but not limited to) … [Read more...]