5 Ways to Improve Your Email Marketing Strategy

improve-email-marketing-strategy

With all of the marketing options available via social media these days – everything from sponsored posts to autoplay video ads – you might think that good old email marketing is obsolete or at least on its way out. But that’s not true at all. People still do communicate by email, both personally and professionally, and email still has its place in your marketing strategy. … [Read more...]

Content Marketing: Selling To The Digital World

what-is-content-marketing

Having content on a site may seem to be not too much of a big deal, but you would agree to the fact that if there is no quality content on a site it can cut its story short. If you can understand the role content plays in the global marketing sphere, you will understand why it is not only marketers who can’t afford to ignore it. In fact, we have already highlighted how … [Read more...]

The Seven Deadly Sins Of Ads And Their Sole Redemption

7-deadly-sins-ads

1. Lust Consumers click ads to seek solutions. Remind readers you understand the problem by echoing their concerns rather than covet advocacy and subsequent account registry. This brand’s ad is a result for a ‘fat loss.’ The landing page looks like: They question the obvious, then follow with repeated urges to register... a bit creepy. And, the copy does not … [Read more...]

The Usability Of Your Website Starts With Its Content

usability-website-starts-content

Before going any further, it’s important that we make one point very clear. Regardless of industry, niche or interest, the internet is a competitive place to advertise services or attempt to do business. With a potential daily audience numbering in the hundreds of millions, the potential rewards for savvy internet entrepreneurs are staggering. Due to the fierce competition … [Read more...]

9 Guidelines To Make Your Blog More Readable

make-your-blog-more-readable

According to the Nielsen Norman Group, the average person spends less than a minute on a webpage. Many users only take 10-20 seconds to decide whether to stay on the website or explore the depth of the internet even further. That means you have very little time to capture the attention of your reader. The internet is filled with millions of different blogs on every type of … [Read more...]

5 Guidelines For Improving Your Blog’s User Experience

5-guidelines-blog-user-experience

It seems that everyone and their brother today is talking about conversion rate optimization. Site owners large and small are leveraging conversion rate optimization software programs to test every button, link, and widget on their landing pages. Most of these site owners have adopted the practice to have a blog for various reasons - including (but not limited to) establish … [Read more...]

Are Internet Searches Replacing Traditional Research?

internet-replacing-traditional-research

Once upon a time, there were buildings called 'libraries' that housed these large, leather-bound reams of paper known as 'books'. Now you may have heard of books, but the books in libraries were nothing like the ones we have today. For starters, there were no such things as 'vanity publishers' or 'self-publishing'. Back in the day, books underwent a rigorous proofreading … [Read more...]

7 Simple Guidelines For Effective Business Copywriting

7-Simple-Guidelines-For-Effective-Business-Copywriting

Good business copywriting can be a very useful tool for creating trust in your users, building loyal customers and adding value to your business or brand. However, poor business copywriting will have the opposite effect on your brand and customers. The following is a set of simple guidelines that will help you with for effective business copywriting. … [Read more...]

Quality Website Copywriting Will Outlive Google

Quality-Website-Copywriting-Content-Usability-Google

We have seen it all from Google Panda to Google Penguin. Wave after wave of search engine algorithms and updates have laid waste to many websites. Many content-rich, highly useful, well-respected websites found themselves overnight in traffic basements. Thanks to periodic hiccups by Google. If that is not bad enough, there are some websites that never recover. This is the risk … [Read more...]

12 Typography Guidelines for Good Website Usability

Typography-Font-Usability

Improving your website usability can be a real headache especially when you are novice in this field. Typography plays a key role in improving the usability of web projects. Even if you classify yourself among the experts in web design, investing some time to learn more about typography would most certainly help you in discovering something new. In this article I will be … [Read more...]

Know Your Readers & Write Usable Blog Posts For Them

Know Your Users - Write Usable Content For Them

If you fail to know who your readers are and how to tailor your blog posts to meet their needs and interests you risk losing followers and having your blog fall by the wayside.  However, if you are committed to creating a blog that engages your readers and attracts reader comments you will need to gain some insight into who your readers are and what they seek from your … [Read more...]

Will the Internet Make Grammar Obsolete?

Will the Internet Make Grammar Obsolete

Our society has become too busy. We've also become too accustomed to multitasking. Why wake up, enjoy a cup of coffee, read the paper and then take a shower when we can do it all at once instead? We sip our morning coffee while perusing the daily news at the same time we cruise Facebook to see what our friends are up to, and we answer work emails at the same time we're applying … [Read more...]

10 Guidelines for Writing Usable and SEO Friendly Content

10 Guidelines for Writing Usable and SEO Friendly Content

Effective search engine content can be termed as the content that appeals both to readers and search engines. It can be quite tricky as you are basically writing articles and reviews for readers, but at the same time it is search engines that take your contents to readers. It is not enough just to create a website. Its future development and visibility to search engines is much … [Read more...]