UX And Culture: Bridging The Gap In Six Strides

ux-culture

UX Designers — know this: culture affects an individual's perception of usability. As obvious as it may seem, many UX Designers fall victim to the impression that users are culturally homogenous (from the same background). Such an assumption can prove to be detrimental to the success of even the most effective UX Design efforts. Understanding this concept may require UX … [Read more...]

Empathy And Technology − The Relationship That Makes Good Design Better

technology-empathy

It’s time for product designers to start thinking differently. Why? We have all experienced how great design, coupled with technology, has the potential to make the world a better place. However, what is not very clear is how great design happens or what it entails. To be successful at digital product design, designers need to create seamless experiences for users. They need … [Read more...]

The Gutsy Guerilla Marketing: Reach New Heights In Your Business

guerilla-marketing

Guerrilla marketing is a kind of marketing strategy that takes us all by surprise with its uniqueness and ‘guerrilla’ tactics. It helps promote a brand or an idea by employing offbeat means, and is evidently distinctfrom traditional marketing strategies. ‘Guerrilla’ can be traced back to the war tactics adopted by the Viet Cong against American soldiers in the Vietnam War. Its … [Read more...]

The Psychology Of The Checkout

checkout-psychology

When you run an eCommerce business, it's natural to invest a lot of time and attention in the elements of the site that attract purchasers. Home pages are essential for drawing people in, while product pages are vital when it comes to encouraging users to become customers. But focusing on the pages that attract customers can sometimes lead to companies neglecting the pages that … [Read more...]

Building User Confidence with User Experience (UX) Design

building-user-confidence-user-experience-design

Increasing user confidence online is a constant challenge that both website owners and entrepreneurs face. With the prevalence of scams and frauds in the online community, creating an environment where users feel comfortable interacting, using and buying from a website is essential. User Experience (UX) design is an essential step towards building user confidence and increasing … [Read more...]

Colour Theory: An Introduction

colour-theory-introduction

For a long time now, it's been accepted that colour has the power to affect our moods, emotions and behavior. It's a potent and persuasive visual cue that has a real influence on consumer decisions, so its selection for a website should not be taken lightly. So what's in a colour? From strong, powerful red to cool, confident blue, the colour of your website can do as much to … [Read more...]

Colour: User Experience And Psychology

Color User Experience (UX) And Psychology

Colour plays a crucial role in User Experience. It transmits a psychological message to your users and choosing the right colours for your brand, logo or product can be vital as it helps your brand or product get easily recognised and identified with your industry. Coca-Cola is red whilst AT&T is blue and this is not just a coincidence. The correct use of colour is vital … [Read more...]