10 Characteristics Of A Bad User Experience


Do you know what’s the difference between the biggest and the most profitable companies in the world and the ones that belong to the same domain and yet are not as successful, in spite of their best efforts? The answer lies in two words, or a single phrase, whichever way you want to put it – User Experience. The companies that are literally and figuratively, “owning … [Read more...]

Enhancing Your Customer Service With UX in Mind: A First Hand Account


Joe Smalley, an associate of mine, runs his own small business. It functions primarily online but serves clients in various cities across the country. We have already written about the importance of customer user experience for SME’s. This article is a real-life account that continues to prove how user experience enhances customer services. The Problem Joe recently … [Read more...]

Redesign Your Website For Better UX


Like everything in life, the online world is in constant flux. As technology advances, new trends catch on and old ones fall by the wayside. Websites have to change in order to keep up with user expectations, but not every change that’s instituted is an improvement. A redesign becomes necessary at some point, but it’s easy to botch the User Experience in the … [Read more...]

30 Useful User Experience (UX) Tools


With the growing access to online services, websites and web applications have developed to become increasingly complex. If you are reading this article, the chances are you use the Internet not only to relax but also for work. Perhaps even for running your own business. The success of every business depends on aligning business goals with customer needs. You can use … [Read more...]

Marrying User-Centered Design with the Agile Software Development Process: 7 Tips for Success


The Agile methodology has taken the software development world by storm over the last two decades, and with good reason. The focus on iterative and incremental development, cross-functional teams, and working software over laborious documentation fits well with our need to respond rapidly to an ever-changing technological landscape. However, the move to Agile has left … [Read more...]

How Great UX Can Help Your Email Marketing


Aren’t UX and Email Marketing quite different from each other? How does one affect the other? Let’s begin with the fundamentals… UX (short for User Experience) has gained a lot of traction over the last few years thanks to the emergence of Web 2.0. We see web designers now touting labels like User Interaction Designers or simply as UX Designers, dedicated blogs (like … [Read more...]

You Are Not Your Own Worst Critic: The Value of User Experience


When it comes to representing your brand in the best way possible, it very often revolves around a successful web presence. In particular, it will be your business’ website that will do most of the talking for you. Therefore, having a website which enables users to achieve their objectives with ease and in a way that they enjoy themselves doing so, is essential. Think … [Read more...]

Customer User Experience For SMEs


Are you a small to medium enterprise just starting out in business? If so check out this excellent business start-up guide. Joining the e-commerce world can often seem a little overwhelming. Not only do you have to compete with businesses of the same size in your industry, but you are also put head to head with some of the biggest players. Whilst offering competitive … [Read more...]

4 Prerequisites For User Experience Practitioners In Financial Services


User Experience (UX) practitioners may encounter a scenario whereby they need to apply their experience and expertise within the Financial Services (FS) sector. This engagement can take various forms that range from consultancy to recruitment. These in turn affect the level of understanding of financial services that is required. Indeed, clients in the world of finance … [Read more...]

4 Ways Bad UX is Hurting your SEO


In past years, the primary concern for business owners building websites has been SEO. Build a site that ranks well in Google and the money flows in right? It doesn’t matter what the user’s experience is as long as they’re on the site. Sadly that’s not the case – bad UX can cost businesses a lot of money if visitors are dissuaded from purchasing due to bad … [Read more...]