How Great UX Can Help Your Email Marketing

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Aren’t UX and Email Marketing quite different from each other? How does one affect the other? Let’s begin with the fundamentals… UX (short for User Experience) has gained a lot of traction over the last few years thanks to the emergence of Web 2.0. We see web designers now touting labels like User Interaction Designers or simply as UX Designers, dedicated blogs (like … [Read more...]

You Are Not Your Own Worst Critic: The Value of User Experience

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When it comes to representing your brand in the best way possible, it very often revolves around a successful web presence. In particular, it will be your business’ website that will do most of the talking for you. Therefore, having a website which enables users to achieve their objectives with ease and in a way that they enjoy themselves doing so, is essential. Think … [Read more...]

Customer User Experience For SMEs

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Are you a small to medium enterprise just starting out in business? If so check out this excellent business start-up guide. Joining the e-commerce world can often seem a little overwhelming. Not only do you have to compete with businesses of the same size in your industry, but you are also put head to head with some of the biggest players. Whilst offering competitive … [Read more...]

4 Prerequisites For User Experience Practitioners In Financial Services

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User Experience (UX) practitioners may encounter a scenario whereby they need to apply their experience and expertise within the Financial Services (FS) sector. This engagement can take various forms that range from consultancy to recruitment. These in turn affect the level of understanding of financial services that is required. Indeed, clients in the world of finance … [Read more...]

4 Ways Bad UX is Hurting your SEO

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In past years, the primary concern for business owners building websites has been SEO. Build a site that ranks well in Google and the money flows in right? It doesn’t matter what the user’s experience is as long as they’re on the site. Sadly that’s not the case – bad UX can cost businesses a lot of money if visitors are dissuaded from purchasing due to bad … [Read more...]

From UX-ling To UX Swan – How To Make It In UX With No Experience

First things first; if you are new to UX, (User Experience) then you are a UX-ling. No, no! It’s not supposed to be patronising. It’s an affectionate name; honest! Secondly, if you are a struggling UX-ling, then I am hoping that this article will help you keep the faith. Because let’s face it, it probably feels like trying to make it in UX with no experience is harder than … [Read more...]

The “U” in UX is for Unique

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We wonderful UX (User Experience) Designers see the world differently - and what a good job we do, I say. Growing up I, like many other people, didn’t seem to fit in. Others saw the world in a way I couldn’t relate to. At school, fellow classmates were unpredictable creatures who were your best friend one minute and your arch enemy the next. Things were very inconsistent … [Read more...]

Building User Confidence with User Experience (UX) Design

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Increasing user confidence online is a constant challenge that both website owners and entrepreneurs face. With the prevalence of scams and frauds in the online community, creating an environment where users feel comfortable interacting, using and buying from a website is essential. User Experience (UX) design is an essential step towards building user confidence and … [Read more...]

UX: A Link In The Product Life Cycle Chain

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User Experience (UX) seems to have recently become ‘trendy’ (and I mean this in a disapproving sense.) It all happened because effectively UX has become a vaguely defined buzzword. UX should be thought of and referred to as a specifically defined and equally important part of a product life cycle chain. In this article I would like to address the concept of a product life … [Read more...]

Preparing a Website for the Holidays With UX In Mind

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As the leaves fall and the air becomes crisp, Internet users and shoppers begin to think about the things they look forward to during the changes in season, and website owners should be considering how to cater to those shopping goals. The holiday season is the time when consumers spend the most money; it's also the time when they have the most buying options. That's why … [Read more...]