The Art of Balancing User Experience and Security

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How much thought do users really give when they key in their username and password while making an online transaction or accessing online banking? Not much, I’m afraid. They trust the website and believe that the application they’re using is doing the right thing. But the World Wide Web is facing a growing concern of security breaches and phishing attacks, and that could put … [Read more...]

UserVOD: User Experience Improvement For Mobile Applications

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UserVOD is a useful tool service that enables iOS mobile application developers obtain insights into how users are using their apps. It achieves this by recording user sessions and capturing their actions and gestures. In addition to this, it provides aggregated visual analytics (such as heatmaps) via its dashboard. In this way, the developer would be able to know for example, … [Read more...]

User Experience: What Is It And Why Should I Care?

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User Experience – dubbed UX for short – is a hot topic. In the broadest sense, it can be defined as the overall experience you have when you are using or interacting with something – and that 'something' could literally be almost anything in the world! For many people, user experience comes to mind in the context of 'technical' devices like smart phones, computers, software, … [Read more...]

5 Guidelines For Improving Your Blog’s User Experience

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It seems that everyone and their brother today is talking about conversion rate optimization. Site owners large and small are leveraging conversion rate optimization software programs to test every button, link, and widget on their landing pages. Most of these site owners have adopted the practice to have a blog for various reasons - including (but not limited to) establish … [Read more...]

6 Social UX Guidelines For Enhancing The Social Activity On Your Site

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Social UX is the integration of social media and user experience. Many website owners underestimate the benefits that implementing a social UX strategy can bring to their website. In addition, there are many websites out there which implement a poor user experience strategy just because they copied their competition. This ultimately results in a decrease of the website's social … [Read more...]

Requirements Gathering: A Step By Step Approach For A Better User Experience (Part 2)

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Requirements are statements about an intended system that specify what it should do and how to do it. In Part 1 of this article we have seen the difference between the two types of system requirements - functional and non-functional requirements. The article then proposed a 3-step approach which you can use in order to conduct requirements gathering with good user experience in … [Read more...]

Requirements Gathering: A Step By Step Approach For A Better User Experience (Part 1)

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A great user experience is all about enabling users achieve their objective when using your artifact - be it a website, a software system or anything that you create. Now take a step back. Trying to understand how to make it easy for users to achieve their goals would be pointless if you don't place it within the context of what you know about your users. The more you … [Read more...]

Dark Tourism: Website User Experience Analysis

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According to a study by Jakob Nielsen, users will look at your site for 10 to 20 seconds before deciding whether they should proceed on reading more or leaving. Needless to say, those few seconds can make or break you. We have already written about why website usability is important for a company and how to shift your business structure to provide a better user experience. In … [Read more...]

User Experience LinkedIn Groups For UX Enthusiasts

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At one point or another, we’ve all been overwhelmed by the numerous amounts of resources circulating throughout LinkedIn. Recommended news for you based on your interests, hundreds upon hundreds of discussions (some of which are annoyingly ‘fluff’ material), non-stop updates shared by your connections – identifying your interests to sift material seems like a waste and all can … [Read more...]

6 User Experience Statistics You Should Pay Attention To

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Numbers, feedback, trends and other statistics coming from several areas which lie within and outside an organisation are factored so deeply in User Experience (UX) that they make their gathering, evaluation and the setting of action points an intricate science in and of itself. Indeed, the depth that is involved in the field of User Experience and its growing prevalence that … [Read more...]

Windows 8 vs. Windows 7 – Speed And Performance Testing

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Released on the 26th of October 2012, Windows 8 was Microsoft's response to the increase in the huge popularity of operating systems in a short period of time. Almost 3 months on, Windows 8 is attracting individuals spanning over every age group. We have heard much about the new user interface, including that it is disappointing. At this point we feel that initial reactions … [Read more...]

3 Ways Your User Experience Team Can Improve A Banking Website

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A popular experience that has touches our lives on a frequent basis involves that of banking - a rather important institution that in the beginning of the century has seen a dramatic shift. The general consensus affirms that bank-goers are faced with an arrangement of inconveniences - bothersome trips to the bank; uncomfortable working hours; minutes wasted on waiting in line; … [Read more...]

5 Main User Experience Barriers To Sales Conversion And How To Overcome Them (Part 2)

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In Part 1 of this 2-Part article, we listed the top 5 barriers to conversion and proposed a series of techniques on how online retailers can overcome them. These techniques are content, usability, testing, navigation and credibility. This article picks up from there by discussing these techniques to overcome user experience barriers in more detail. … [Read more...]

Low Cost User Experience Testing

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User experience testing and usability testing are absolutely essential for the creation or editing of a successful website. While it is important for all types of websites, testing is particularly important for e-commerce and other complex websites where users will need to do navigating through several pages in order to achieve their objectives. … [Read more...]

4 Ways To Shift Your Business Structure To Provide A Better User Experience

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Businesses with an online presence face one unified challenge - getting more people to visit and stay engaged on their websites. Websites are continually increasing and online businesses are constantly striving to capture visitors’ ever-shortening attention spans. With that in mind, here are four tips to help shift your business structure to provide a better user experience for … [Read more...]