The Benefits of Merging Quantitative and Qualitative Data In UX Studies


User experience researchers and online analysts are no strangers to data. There is also no denying that it is a must-have element of conversion optimization specialist’s weaponry. Data allows you to back up your decisions scientifically and predict their outcome. In this article we want to show you two types of data - quantitative and qualitative and convince you (if … [Read more...]

9 UX Myths That You Thought Were True But Are Not


UX design does not have an official, standard definition because apart from its various visual components, it encompasses information architecture, user research, wireframing and many elements that together decide the fate of UX. The closest to a definition of UX is the one provided by Nielsen and Norman which states that "User experience encompasses all aspects of the … [Read more...]

How Difficult Is It to Design User Experience?


Designers often brand themselves as “User Experience” designers. In fact, it is almost impossible to find a designer today who doesn’t use this attribute in their resume. But the question is: Are they genuine User Experience (UX) designers? In general, the primary concern of UX designers is how the product feels. There is hardly a single right answer to a given design … [Read more...]

Empathy And Technology − The Relationship That Makes Good Design Better


It’s time for product designers to start thinking differently. Why? We have all experienced how great design, coupled with technology, has the potential to make the world a better place. However, what is not very clear is how great design happens or what it entails. To be successful at digital product design, designers need to create seamless experiences for users. They … [Read more...]

Why improving The User Experience Could Be The Best New Year Resolution


It is never a bad time to take stock of what works for your business but at the start of a new year, it seems particularly apt to consider all the options. The major part of any assessment process should involve investigating what your users think when they interact with your company, whether that is via the telephone, in person or through your online presence. In fact, … [Read more...]

Innovation Vs Tradition : What Does The User Really Want?


We here – you, me, that other guy reading this article – we follow technology. We are probably reading a few tech blogs. Probably we all tried a pre-release software a few times, just because we were curious. Me, personally? I’m a geek with that stuff. My browser is always in beta. I jump to the next version of software as soon as I have an opportunity. Even system updates … [Read more...]

10 Characteristics Of A Bad User Experience


Do you know what’s the difference between the biggest and the most profitable companies in the world and the ones that belong to the same domain and yet are not as successful, in spite of their best efforts? The answer lies in two words, or a single phrase, whichever way you want to put it – User Experience. The companies that are literally and figuratively, “owning … [Read more...]

Enhancing Your Customer Service With UX in Mind: A First Hand Account


Joe Smalley, an associate of mine, runs his own small business. It functions primarily online but serves clients in various cities across the country. We have already written about the importance of customer user experience for SME’s. This article is a real-life account that continues to prove how user experience enhances customer services. The Problem Joe recently … [Read more...]

Redesign Your Website For Better UX


Like everything in life, the online world is in constant flux. As technology advances, new trends catch on and old ones fall by the wayside. Websites have to change in order to keep up with user expectations, but not every change that’s instituted is an improvement. A redesign becomes necessary at some point, but it’s easy to botch the User Experience in the … [Read more...]