4 Tools For A Successful Usability Test

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In this day and age of instant gratification, usability testing is often relegated to crisis situations when a website or an app does not perform to expectations. However, ask any conversion optimization expert and they’ll tell you that usability testing is not a complicated afterthought. It’s a necessary precursor to the launch of every successful online … [Read more...]

How To Use The System Usability Scale (SUS) To Evaluate The Usability Of Your Website

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Is your website usable? If your job depends on getting a definite answer to this question, then you should start using the System Usability Scale. The System Usability Scale (SUS) was invented by John Brooke who, in 1986, created this ‘quick and dirty’ usability scale to evaluate practically any kind of system. The SUS has been tried and tested throughout almost … [Read more...]

Usability Metrics – A Guide To Quantify The Usability Of Any System

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A metric is a “system or standard of measurement” represented in units that can be utilized to describe more than one attribute. Metrics come in very handy when it comes to quantify usability during the usability evaluation of software, websites and applications. Why would you need to Measure Usability? There are many reasons as to why someone would require to … [Read more...]

Combining Content Writing And Design For Ultimate Usability

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Let’s be real: Very few people outside the realm of design visit a site to admire the creativity found there. Even fewer people are interested in the web development practices that brought it to fruition. Most visitors care about content. They come for information. I am a content strategist, you know. I work with texts, and I hardly care about all those … [Read more...]