5 Guidelines For Setting Up A Usability Study – Startup Style

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No matter the size of a company, usability testing can be viewed as a luxury that all too often gets scrapped off the agenda as deadlines start to loom. In my experience of working in the young and vibrant e-commerce startup Mallzee, this issue crops up more than it should. When every penny counts, it’s hard to convince managing roles to invest time and money in user … [Read more...]

ROI Of Usability

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We all know that investing in usability is essential for creating a simple and intuitive experience for the customer. But some may not consider this enough to justify the costs associated with usability design. However, there are a variety of other benefits that provide a great Return on Investment (ROI) on your usability investment. In addition to the most immediate but … [Read more...]

Rebranding UsabilityGeek

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You 'may' have noticed, that there have been a couple of changes in the overall look and feel of UsabilityGeek. The most visible changes are of course in the user interface of the site. These, together with other, less-evident changes in content reflect the overall direction that UsabilityGeek will be undertaking this year. From a visual perspective, most of these changes … [Read more...]

World Usability Day 2013 – Healthcare: Collaborating For Better Systems

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World Usability Day 2013 will be celebrated this Thursday 14th November. In this annual event which has been celebrated since 2005, a common theme is selected to be covered by usability enthusiasts from all parts of the world. Topics that have already been discussed during World Usability Day include education, sustainability, transportation and communication. Healthcare was a … [Read more...]

The Usability Of Your Website Starts With Its Content

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Before going any further, it’s important that we make one point very clear. Regardless of industry, niche or interest, the internet is a competitive place to advertise services or attempt to do business. With a potential daily audience numbering in the hundreds of millions, the potential rewards for savvy internet entrepreneurs are staggering. Due to the fierce competition … [Read more...]

UsabilityTools Review – More Research For Less Money

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UsabilityTools.com seems to answer the needs of UX researchers, designers and marketers all combined. It’s a comprehensive testing platform with 9 tools you’d normally use separately via multiple different services and paying twice the price for it. Although it seems like a real competition killer, because of offering more for less money, still the market is overruled by … [Read more...]

Product Video Usability Guidelines and Best Practices

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The old adage "a picture is worth more than thousand words" is even more true with video: one second of video contains around 25 images, so with a video of one minute you'll easily get over a thousand pictures. It's a proven fact that images draw more attention than mere text, also you only have 50 milliseconds to make a good first impression. If you manage to make a good … [Read more...]

10 Guidelines for Improving Your Eye Tracking Studies

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At Cyber-Duck we’ve been carrying out in-house eye tracking studies since 2008, gathering useful data and real insights into user behaviour to improve our creations for the web. Here we’ve collected the most important lessons our team learned to help beginners hit the ground running. We test existing websites, prototypes and development builds on our Tobii T60 eye tracker, … [Read more...]

New Five Euro Banknote – Balancing Security With Usability

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Very often we associate usability with websites or applications. Unfortunately, this is a very limited view. Usability encompasses anything that we interact with, such as household appliances, electronics, gadgets, tools and all the things which reside around us. And what is one of the things that we use on a daily basis? … yep, money! This train of thought went through my … [Read more...]

9 Guidelines To Make Your Blog More Readable

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According to the Nielsen Norman Group, the average person spends less than a minute on a webpage. Many users only take 10-20 seconds to decide whether to stay on the website or explore the depth of the internet even further. That means you have very little time to capture the attention of your reader. The internet is filled with millions of different blogs on every type of … [Read more...]

Happy Birthday! UsabilityGeek is Two Today!

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Yes indeed! UsabilityGeek is 2 years old today! It has been another great and eventful year and surely would take me much more than a simple post to describe the awesome people I have interacted with and the engaging discussions that have taken place as a result of this blog. Therefore I will have to share with you the highlights that have taken place this year, the current … [Read more...]

Google AdWords? Usability Guidelines For Paid Search Campaigns – Part 2

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This article continues where we left off in last week's article. As we have seen so far, it is of no use paying for Google AdWords campaigns if users find it difficult to achieve their objectives once they land on your website. This article discusses usability guidelines that are specific for mobile websites, e-commerce websites and landing pages. In addition it also provides … [Read more...]

Google AdWords? Usability Guidelines For Paid Search Campaigns – Part 1

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When starting a paid search campaign, whether you are using Google AdWords or another popular platform, you will always want to make sure that consideration is given towards on-site usability first and foremost. There is no use in paying for site traffic when your visitors could struggle to find the information they are looking for or find it difficult to convert. Therefore … [Read more...]

6 Ways To Recruit Participants For Remote Usability Testing

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One of the main pillars of the user-oriented design involves testing your own assumptions and design solutions. Usability testing is very important in the design process. It allows you to verify ideas, helps to reduce the costs already at the initial stage of design and allows you to explore the user expectations. These have significant meaning when it comes to the user … [Read more...]

Usability Testing Of UK Cinema Websites – Part 2

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In Part 1 of this article, we have seen the usability problems encountered by users when they try to book cinema tickets for kids on a Saturday morning. The websites that were tested were all UK cinema websites: CineWorld, Empire Cinemas and Odeon Cinemas. This article shows two other tasks that were performed by users during the same usability testing session, namely the … [Read more...]

Usability Testing Of UK Cinema Websites – Part 1

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During a recent spot of unavoidable eavesdropping in a slow-moving queue, I overheard two ladies expressing great frustration at their less-than-positive experiences on cinema websites. This reminded me of usability testing on UK Cinema websites that we had carried out in late 2011. Back at the office, I dug up the video clips of user testing that we had recorded back then. … [Read more...]

4 Keyword Optimization Guidelines For Usability And SEO

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Since most users visit websites after using search engines, optimizing your website for those engines is valuable in obtaining more traffic. The basic factor which determines how websites rank on a search engine's Search Engine Results Page (SERP) is that when users search for certain keywords, relevant sites are listed. The more relevant the content is to those keywords, the … [Read more...]