4 Tools For A Successful Usability Test

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In this day and age of instant gratification, usability testing is often relegated to crisis situations when a website or an app does not perform to expectations. However, ask any conversion optimization expert and they’ll tell you that usability testing is not a complicated afterthought. It’s a necessary precursor to the launch of every successful online property. While it … [Read more...]

How To Use The System Usability Scale (SUS) To Evaluate The Usability Of Your Website

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Is your website usable? If your job depends on getting a definite answer to this question, then you should start using the System Usability Scale. The System Usability Scale (SUS) was invented by John Brooke who, in 1986, created this ‘quick and dirty’ usability scale to evaluate practically any kind of system. The SUS has been tried and tested throughout almost 30 … [Read more...]

A Conversation With Your Car – Usability In A Smart Car World

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The self driving car is a concept that will soon be reality after a decade of testing and crashing, both physically and on the software side. In the interim, drivers can expect that communication with their car will be just as intimate - both when driving as well as when the car is in the garage. The progress made in terms of the collaborative potential of devices speaking … [Read more...]

Usability Metrics – A Guide To Quantify The Usability Of Any System

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A metric is a “system or standard of measurement” represented in units that can be utilized to describe more than one attribute. Metrics come in very handy when it comes to quantify usability during the usability evaluation of software, websites and applications. Why would you need to Measure Usability? There are many reasons as to why someone would require to measure … [Read more...]

Combining Content Writing And Design For Ultimate Usability

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Let’s be real: Very few people outside the realm of design visit a site to admire the creativity found there. Even fewer people are interested in the web development practices that brought it to fruition. Most visitors care about content. They come for information. I am a content strategist, you know. I work with texts, and I hardly care about all those … [Read more...]

Usability And Jargon: Can The Two Coexist?

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In today’s fast-paced, time is money world, jargon is a timesaving alternative. Acronyms litter our conversation, and everything has to be done by COP today. Of course, we all use jargon from time to time, but where is it most prevalent – lawyers? Doctors? Bankers? No, it’s the humble IT professional. A survey into jargon carried out by Six Degrees Group found that people … [Read more...]

White Space – A perfect Option For Improving Usability In Web Designs

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Good web design is a result of proper planning and analysis. With just about 10 seconds available for creating that visually appealing impression on site visitors, it is vital to pay attention to each individual graphic or textual element that needs to go into a website. Web designers are always on the look out for stunning options that can allow them to come up with a great … [Read more...]

Decontextualized Tests And Heuristic Reviews

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Sometimes the best way to test a product doesn’t involve the product at all. Decontextualized tests, or tests that do not involve the product, are generally geared to testing users’ attitudes on the product, or in generating ideas. But just because they may be more conceptual does not mean they are any less valuable as a source of data. In this piece, we will focus on card … [Read more...]

Usability and Affordability: The Perfect Match for Customer Retention?

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There's an old customer adage — you get what you pay for. However, in recent years, that's not always been the case. Cheaper products tend to have less features, but sometimes outperform their more expensive counterparts. For example, certain cell phones still don't have touchscreens, yet are more durable than smartphones. Smartphones have touchscreens, a variety of apps and … [Read more...]

Enhancing The Usability Of ‘Meet The Team’ Pages

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‘Meet the Team’ web pages are becoming a good way to show your resourceful team as part of your organizational work. It is not the latest buzz but yes, many organizations have come forward to showcasing it as their creative catalogue on websites. As a result, many online agencies have derived great audience attention, thanks to the creatively designed ‘Meet the Team’ web … [Read more...]

5 Guidelines For Setting Up A Usability Study – Startup Style

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No matter the size of a company, usability testing can be viewed as a luxury that all too often gets scrapped off the agenda as deadlines start to loom. In my experience of working in the young and vibrant e-commerce startup Mallzee, this issue crops up more than it should. When every penny counts, it’s hard to convince managing roles to invest time and money in user … [Read more...]

ROI Of Usability

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We all know that investing in usability is essential for creating a simple and intuitive experience for the customer. But some may not consider this enough to justify the costs associated with usability design. However, there are a variety of other benefits that provide a great Return on Investment (ROI) on your usability investment. In addition to the most immediate but … [Read more...]

Rebranding UsabilityGeek

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You 'may' have noticed, that there have been a couple of changes in the overall look and feel of UsabilityGeek. The most visible changes are of course in the user interface of the site. These, together with other, less-evident changes in content reflect the overall direction that UsabilityGeek will be undertaking this year. From a visual perspective, most of these changes … [Read more...]

World Usability Day 2013 – Healthcare: Collaborating For Better Systems

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World Usability Day 2013 will be celebrated this Thursday 14th November. In this annual event which has been celebrated since 2005, a common theme is selected to be covered by usability enthusiasts from all parts of the world. Topics that have already been discussed during World Usability Day include education, sustainability, transportation and communication. Healthcare was a … [Read more...]

The Usability Of Your Website Starts With Its Content

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Before going any further, it’s important that we make one point very clear. Regardless of industry, niche or interest, the internet is a competitive place to advertise services or attempt to do business. With a potential daily audience numbering in the hundreds of millions, the potential rewards for savvy internet entrepreneurs are staggering. Due to the fierce competition … [Read more...]

UsabilityTools Review – More Research For Less Money

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UsabilityTools.com seems to answer the needs of UX researchers, designers and marketers all combined. It’s a comprehensive testing platform with 9 tools you’d normally use separately via multiple different services and paying twice the price for it. Although it seems like a real competition killer, because of offering more for less money, still the market is overruled by … [Read more...]

Product Video Usability Guidelines and Best Practices

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The old adage "a picture is worth more than thousand words" is even more true with video: one second of video contains around 25 images, so with a video of one minute you'll easily get over a thousand pictures. It's a proven fact that images draw more attention than mere text, also you only have 50 milliseconds to make a good first impression. If you manage to make a good … [Read more...]