4 Ways Video Can Help You Increase Your Sales

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Whether companies realise it or not, video content is increasingly becoming an essential component of every marketing strategy. Not only does it appear in 70% of the top 100 search engine listings (according to KissMetrics), it can also make site visitors 144% more likely to purchase products after seeing it in video, as a report by houseware e-tailer Stacks & Stacks has … [Read more...]

Improve Your Sound By Understanding Room Acoustics

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It's nearly inevitable that when people find out I review audio and home theater equipment they ask me the same question: "Who makes the best speakers?" My reply is always the same: "Describe your room." My room? What on earth does the room have to do with getting great speakers? As it turns out, it has everything to do with it. I have a degree in recording engineering, a … [Read more...]

Product Video Usability Guidelines and Best Practices

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The old adage "a picture is worth more than thousand words" is even more true with video: one second of video contains around 25 images, so with a video of one minute you'll easily get over a thousand pictures. It's a proven fact that images draw more attention than mere text, also you only have 50 milliseconds to make a good first impression. If you manage to make a … [Read more...]