4 Ways Video Can Help You Increase Your Sales


Whether companies realise it or not, video content is increasingly becoming an essential component of every marketing strategy. Not only does it appear in 70% of the top 100 search engine listings (according to KissMetrics), it can also make site visitors 144% more likely to purchase products after seeing it in video, as a report by houseware e-tailer Stacks & Stacks has … [Read more...]

Improve Your Sound By Understanding Room Acoustics


It's nearly inevitable that when people find out I review audio and home theater equipment they ask me the same question: "Who makes the best speakers?" My reply is always the same: "Describe your room." My room? What on earth does the room have to do with getting great speakers? As it turns out, it has everything to do with it. I have a degree in recording engineering, a … [Read more...]

Product Video Usability Guidelines and Best Practices


The old adage "a picture is worth more than thousand words" is even more true with video: one second of video contains around 25 images, so with a video of one minute you'll easily get over a thousand pictures. It's a proven fact that images draw more attention than mere text, also you only have 50 milliseconds to make a good first impression. If you manage to make a … [Read more...]