selling usability | Usability Geek

Color User Experience (UX) And Psychology

Colour: User Experience And Psychology

April 9, 2012 by Jean Karl Izzo

Colour plays a crucial role in User Experience. It transmits a psychological message to your users and choosing the right colours for your brand, logo or product can be vital as it helps your brand or product get easily recognised and identified with your industry.

Business

Why Web Sites With Poor Usability Are Still Being Developed

September 5, 2011 by Justin Mifsud

We all know about the importance of web site usability. There are countless evangelists, guidelines, books, blogs, research papers and whatnot emphasizing the importance and need to develop usable web sites. Yet, very often we still encounter web sites that frustrate us when we try to do even the most…

The Five Steps Selling Web Site Usability

Business

The 5 Steps Of Selling Web Site Usability To A Company (Part 2)

July 28, 2011 by Justin Mifsud

In Part 1 of this post, we explored five techniques that will help you overcome the typical difficulties that you may encounter when trying to sell web site usability evaluation as a service to a company. These techniques have been summarized in an easy-to-remember sentence: First understand usability, then explain…

Business

The 5 Steps of Selling Web Site Usability to a Company (Part 1)

July 25, 2011 by Justin Mifsud

Selling usability is no easy feat. Irrespective of whether you are selling usability evaluation as a service on its own or you form part of a web development company that is trying to sell usability- optimized user interface as an additional service, experience has taught me that there exist a…