4 Ways Bad UX is Hurting your SEO

4-ways-bad-ux-hurting-seo

In past years, the primary concern for business owners building websites has been SEO. Build a site that ranks well in Google and the money flows in right? It doesn’t matter what the user’s experience is as long as they’re on the site. Sadly that’s not the case – bad UX can cost businesses a lot of money if visitors are dissuaded from purchasing due to bad … [Read more...]

Google Hummingbird: A User Experience Perspective

Google-hummingbird-user-experience

Google’s latest search algorithm, dubbed Hummingbird for being precise and fast, has sent marketers and business owners into a panic over their Search Engine Optimization (SEO) efforts and search traffic. However, this Google algorithm update extends beyond just that of organic search. In an effort to maintain its dominance as a multi-use platform, the Hummingbird … [Read more...]

Are Internet Searches Replacing Traditional Research?

internet-replacing-traditional-research

Once upon a time, there were buildings called 'libraries' that housed these large, leather-bound reams of paper known as 'books'. Now you may have heard of books, but the books in libraries were nothing like the ones we have today. For starters, there were no such things as 'vanity publishers' or 'self-publishing'. Back in the day, books underwent a rigorous … [Read more...]

4 Keyword Optimization Guidelines For Usability And SEO

Keyword-Optimization-Guidelines-Usability-SEO

Since most users visit websites after using search engines, optimizing your website for those engines is valuable in obtaining more traffic. The basic factor which determines how websites rank on a search engine's Search Engine Results Page (SERP) is that when users search for certain keywords, relevant sites are listed. The more relevant the content is to those keywords, … [Read more...]

Quality Website Copywriting Will Outlive Google

Quality-Website-Copywriting-Content-Usability-Google

We have seen it all from Google Panda to Google Penguin. Wave after wave of search engine algorithms and updates have laid waste to many websites. Many content-rich, highly useful, well-respected websites found themselves overnight in traffic basements. Thanks to periodic hiccups by Google. If that is not bad enough, there are some websites that never recover. This is the … [Read more...]

Website Image Usability and SEO Best Practices

Website Image Usability and SEO Best Practices

There is often a fine line between usability and Search Engine Optimization (SEO). Usability folks often moan and groan when the SEO team shows up because their recommendations and “best practices” are often at odds with each other. Fortunately, when it comes to website image usability and SEO best practices, both sides of the table get what they want – images that look … [Read more...]

7 HTML Guidelines For Website Usability & SEO

HTML Guidelines Usability SEO

It can be safely stated that everyone who owns a website wants their site to attract more traffic as this presents it with better growth opportunities. This is where many would state that Search Engine Optimization (SEO) comes to play. But in the bid to win the love, admiration and favor of search engines, people tend to forget the importance of website usability as a … [Read more...]

Future Trends In User Experience Web Design Through Gov.uk

Future Trends In User Experience Web Design

In January 2012, The UK government launched a BETA version of the new website Gov.uk to replace the existing direct.gov.uk site. This is the latest attempt by the government to provide access to all their information in one place. The new interface is essentially a search engine with a simple user interface which is similar to that of Google search; a box to ask a question … [Read more...]