4 Ways Bad UX is Hurting your SEO

4-ways-bad-ux-hurting-seo

In past years, the primary concern for business owners building websites has been SEO. Build a site that ranks well in Google and the money flows in right? It doesn’t matter what the user’s experience is as long as they’re on the site. Sadly that’s not the case – bad UX can cost businesses a lot of money if visitors are dissuaded from purchasing due to bad experience. Not … [Read more...]

Google Hummingbird: A User Experience Perspective

Google-hummingbird-user-experience

Google’s latest search algorithm, dubbed Hummingbird for being precise and fast, has sent marketers and business owners into a panic over their Search Engine Optimization (SEO) efforts and search traffic. However, this Google algorithm update extends beyond just that of organic search. In an effort to maintain its dominance as a multi-use platform, the Hummingbird algorithm … [Read more...]

Are Internet Searches Replacing Traditional Research?

internet-replacing-traditional-research

Once upon a time, there were buildings called 'libraries' that housed these large, leather-bound reams of paper known as 'books'. Now you may have heard of books, but the books in libraries were nothing like the ones we have today. For starters, there were no such things as 'vanity publishers' or 'self-publishing'. Back in the day, books underwent a rigorous proofreading … [Read more...]

4 Keyword Optimization Guidelines For Usability And SEO

Keyword-Optimization-Guidelines-Usability-SEO

Since most users visit websites after using search engines, optimizing your website for those engines is valuable in obtaining more traffic. The basic factor which determines how websites rank on a search engine's Search Engine Results Page (SERP) is that when users search for certain keywords, relevant sites are listed. The more relevant the content is to those keywords, the … [Read more...]

Quality Website Copywriting Will Outlive Google

Quality-Website-Copywriting-Content-Usability-Google

We have seen it all from Google Panda to Google Penguin. Wave after wave of search engine algorithms and updates have laid waste to many websites. Many content-rich, highly useful, well-respected websites found themselves overnight in traffic basements. Thanks to periodic hiccups by Google. If that is not bad enough, there are some websites that never recover. This is the risk … [Read more...]

Website Image Usability and SEO Best Practices

Website Image Usability and SEO Best Practices

There is often a fine line between usability and Search Engine Optimization (SEO). Usability folks often moan and groan when the SEO team shows up because their recommendations and “best practices” are often at odds with each other. Fortunately, when it comes to website image usability and SEO best practices, both sides of the table get what they want – images that look and … [Read more...]

7 HTML Guidelines For Website Usability & SEO

HTML Guidelines Usability SEO

It can be safely stated that everyone who owns a website wants their site to attract more traffic as this presents it with better growth opportunities. This is where many would state that Search Engine Optimization (SEO) comes to play. But in the bid to win the love, admiration and favor of search engines, people tend to forget the importance of website usability as a force … [Read more...]

Future Trends In User Experience Web Design Through Gov.uk

Future Trends In User Experience Web Design

In January 2012, The UK government launched a BETA version of the new website Gov.uk to replace the existing direct.gov.uk site. This is the latest attempt by the government to provide access to all their information in one place. The new interface is essentially a search engine with a simple user interface which is similar to that of Google search; a box to ask a question and … [Read more...]

10 Guidelines for Writing Usable and SEO Friendly Content

10 Guidelines for Writing Usable and SEO Friendly Content

Effective search engine content can be termed as the content that appeals both to readers and search engines. It can be quite tricky as you are basically writing articles and reviews for readers, but at the same time it is search engines that take your contents to readers. It is not enough just to create a website. Its future development and visibility to search engines is much … [Read more...]

12 Effective Guidelines For Breadcrumb Usability and SEO

12 Effective Guidelines For Breadcrumb Usability and SEO

The term “breadcrumb” in web terminology is a metaphor for the way-finding technique employed by Hansel in the Brothers Grimm fairy tale Hansel and Gretel. Although the metaphor is slightly misleading since within a web context, breadcrumbs do not always represent the path from which one has arrived at their current location, the term is clever, catchy and has caught on as the … [Read more...]

15 Title Tag Optimization Guidelines For Usability and SEO

Title-Tag-Optimization-Guidelines-Usability-SEO

The HTML title tag defines the name of a web page and should be used to describe content of that page in a concise way. Thus, what is placed between the opening and closing HTML title tag is extremely important for both usability and Search Engine Optimization (SEO). In this post I will discuss proven title tag optimization guidelines that you can use to create the ultimate … [Read more...]

10 usability guidelines for designing the search interface

Usability Guidelines For Designing the Search Interface

The search interface is the means by which users can search through the content of your web site. This post discusses what, I consider to be the ten most important guidelines that can make your web site's search interface more usable. With 16.2 billion monthly searches using Search Engines in the U.S. alone (as at April 2011), many users have modeled their image of how a search … [Read more...]