Unleashing Mobile Gesture UX

unleashing-mobile-gesture-ux

With mobile visitors creating an ever-growing traffic source to websites these days, mobile-centric problems arise for those seeking to engage their users with this new medium. With it this new traffic, engagement metrics are not on par with desktop. Pages per session, time spent, and various other popular metrics, seem to fall short of the desktop benchmark. So why … [Read more...]

Beacon UX: It’s All About Context

beacon-ux

Incorporating the needs of users for a feature that has not explicitly been developed or used is a tough endeavor. Designing and developing the needs that surround beacon optimization comes from a contextual understanding of their function and the user’s needs. Yeah, it is kind of a hard one to wrap your brain around. A contextual understanding of a user’s needs is all … [Read more...]

The Evolution Of Mobile App Design

In July 2008 the Apple App Store went live. On launch day the marketplace featured 500 apps. Seven years and 75 billion downloads later there were more than 1.2 million different applications available in the App Store. By this stage Google had even launched its own marketplace. As the app market has grown, trends governing good UI and UX design have emerged. Here I … [Read more...]

Using Consistency To Improve The User Experience Across Desktop And Mobile

consistency-desktop-mobile

Branding is an essential design feature for any professional firm. Consistency across all mediums is a branding strategy that should not be overlooked. Developing an understanding of a user’s mental model, that is, what a user will need to use during certain situations, be it mobile or desktop, will ensure a positive user experience through consistency. 1. Define the … [Read more...]

Mobile Usability Testing – From Recorders And Rigs to Google’s Tools

mobile-usability-testing

Mobile internet is on the rise. According to research by Ofcom, the average time spent browsing on mobile devices rose by 2.5% between March 2013-2014. Indeed, smart phones are now the second most popular device for internet access, with some 23% of users choosing their phone over another device (according to this same report). A poor user experience can reduce … [Read more...]

Mobile App Onboarding: How To Do It Right

mobile-app-onboarding

There are various factors that affect an app's retention rate. But as the saying goes, “First impression is the last impression", the first factor that comes into play is how good is your app's onboarding screen. Onboarding screens have become very common nowadays. They can be referred to as the simple walkthroughs that introduce users to how an app can be used and what … [Read more...]

Gesture Conjecture: Real Space UI

gesture-conjecture-real-space-ui

The role of gesturing has been evolving and adapting on the mobile spectrum for a decade. As most would understand it, a gesture is a command input by touch onto a touch enabled screen or mouse pad. The term arguably entered the mainstream with Apple’s trackpad and input commands. With 12 standard gesture commands on desktop and 8 for mobile, gestures solve unique … [Read more...]

The Retailer’s Black Book of SoLoMo

retailer-black-book-solomo

There are a myriad of ways to leverage social, mobile and location for an ecommerce website. SoLoMo has been a buzzword in the marketing world since 2012 and marrying all these three media has helped many online retail businesses grow. Many large brands such as Nike have introduced new product categories and responded to new competition using SoLoMo campaigns. What … [Read more...]