A Conversation With Your Car – Usability In A Smart Car World

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The self driving car is a concept that will soon be reality after a decade of testing and crashing, both physically and on the software side. In the interim, drivers can expect that communication with their car will be just as intimate - both when driving as well as when the car is in the garage. The progress made in terms of the collaborative potential of devices speaking … [Read more...]

How To Tell If Your Business Really Needs A Mobile App

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If you thought mobile Internet was the future, you should probably check what year it is. According to comScore, 2014 ended with mobile devices accounting for 60% of all Internet use. That’s a pretty telling figure: you either go mobile now or risk becoming dated and irrelevant in the very near future. For most businesses, developing a smartphone app is the most obvious … [Read more...]

Beacon UX: It’s All About Context

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Incorporating the needs of users for a feature that has not explicitly been developed or used is a tough endeavor. Designing and developing the needs that surround beacon optimization comes from a contextual understanding of their function and the user’s needs. Yeah, it is kind of a hard one to wrap your brain around. A contextual understanding of a user’s needs is all about … [Read more...]

The Evolution Of Mobile App Design

In July 2008 the Apple App Store went live. On launch day the marketplace featured 500 apps. Seven years and 75 billion downloads later there were more than 1.2 million different applications available in the App Store. By this stage Google had even launched its own marketplace. As the app market has grown, trends governing good UI and UX design have emerged. Here I will … [Read more...]

Using Consistency To Improve The User Experience Across Desktop And Mobile

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Branding is an essential design feature for any professional firm. Consistency across all mediums is a branding strategy that should not be overlooked. Developing an understanding of a user’s mental model, that is, what a user will need to use during certain situations, be it mobile or desktop, will ensure a positive user experience through consistency. 1. Define the … [Read more...]

Mobile Usability Testing – From Recorders And Rigs to Google’s Tools

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Mobile internet is on the rise. According to research by Ofcom, the average time spent browsing on mobile devices rose by 2.5% between March 2013-2014. Indeed, smart phones are now the second most popular device for internet access, with some 23% of users choosing their phone over another device (according to this same report). A poor user experience can reduce traffic and … [Read more...]

Mobile App Onboarding: How To Do It Right

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There are various factors that affect an app's retention rate. But as the saying goes, “First impression is the last impression", the first factor that comes into play is how good is your app's onboarding screen. Onboarding screens have become very common nowadays. They can be referred to as the simple walkthroughs that introduce users to how an app can be used and what it … [Read more...]

Gesture Conjecture: Real Space UI

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The role of gesturing has been evolving and adapting on the mobile spectrum for a decade. As most would understand it, a gesture is a command input by touch onto a touch enabled screen or mouse pad. The term arguably entered the mainstream with Apple’s trackpad and input commands. With 12 standard gesture commands on desktop and 8 for mobile, gestures solve unique … [Read more...]

The Retailer’s Black Book of SoLoMo

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There are a myriad of ways to leverage social, mobile and location for an ecommerce website. SoLoMo has been a buzzword in the marketing world since 2012 and marrying all these three media has helped many online retail businesses grow. Many large brands such as Nike have introduced new product categories and responded to new competition using SoLoMo campaigns. What makes … [Read more...]

Want To Close More Sales? Try Tablets

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Few things are harder to sit through than a bad sales presentation. No matter what the industry is, the sell is usually a variation of the same formula: The rep stands at the head of a conference table, dryly reciting the script of why his/her product or service is mandatory. Maybe he or she has even compiled slides in Power Point as a visual aid (by “visual aid” mostly we … [Read more...]

Mobile Commerce Usability: 5 Fundamental Guidelines For Your Mobile Site

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Website users are evolving as mobile devices and tablets become more prevalent. As users change, e-commerce has to adapt. It is not enough to have a web store anymore. The following 5 guidelines will help you focus on reaping the benefits of mobile commerce usability. 1. KISS Navigation With smaller screens and shorter attentions spans, simple navigation is a priority … [Read more...]

#10thDimensionBoys Webtoons

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Originating in South Korea 10 years ago, webtoons have rapidly gained popularity, replacing the previously vague term of ‘internet comics’. One of the leading publishers of webtoons, NAVER Corporation, which is also Korea’s top search portal, currently enjoys more than 6.2 million daily visitors, totalling and astonishing 29 billion hits since the launch of its online platform … [Read more...]

The Yo! Mobile Application – Is It A Summer Fad, Or Does It Have An Actual Future?

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People often say that there’s an app for everything - and Yo! could be the very proof of that statement. Its single function is to allow users to send ‘Yo’ in the form of a simple text message. Yes, that’s it. It does nothing else. Indeed we have already said that one of the cardinal usability rules for mobile sites and apps is to keep it simple. We have also said that … [Read more...]

Make Your Mobile Site Lightweight And Beautiful: The UX Approach To Eye-Candy

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When thinking of contemporary websites, the mobile version is definitely a must-have. However, in a bid to provide users with exceptional experience, you often need to find a proper balance between visual presentation and mobile context. (Lead image source: Serge Kij) “Responsive” is a magic term, but it is mostly used just for making websites look great on mobiles and … [Read more...]

IM Popularity Surge: Are UK Smartphone Users Behind the Times?

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As a highly-connected, smartphone-addicted, broadband-blessed nation, you’d have thought the UK gadget-dependant phone user would be up to the minute with all of the latest digital gizmos and trends. However, new research suggests that the British are behind the times when it comes to smartphone instant messenger applications. (Lead image source: Eltpics) It’s a peculiar … [Read more...]

LG G2 Camera Review – The Most Extreme Camera Ever

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As we have stated in our early review, the LG G2 is a smartphone that impresses on all fronts. Witness to this are the numerous features that it comes equipped with. Since we have already covered most of them in our review of the product introduction video, we will be dedicating this article to one of the most interesting and unique features of the LG G2 - the camera. The LG … [Read more...]

LG G2 Product Introduction Video

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Ever since its launch on August 7th, the LG G2 has embarked on a mission to wow us all. We have already written about the cool features of the LG G2. And while we are waiting for this month's official debut on the major carriers, LG have stepped it up a notch by launching the LG G2 Product Introduction Video. The LG G2 Product Introduction Video LG have launched their LG … [Read more...]

Pressy Review: Redefining Smartphone Interaction

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Touchscreens, without a doubt, have changed the way we interact with our devices so much that to see a smartphone with buttons psychologically triggers us to automatically make us feel contempt for the device. It’s no wonder that Blackberry unfortunately collapsed. The touchscreen allows for maximum flexibility. You can't go wrong allowing maximum utilization of the screen. … [Read more...]