Using Mobile UX To Make Your Business More Visible During The Holiday Season


As Fall turns to Winter, business owners are yet again faced with the task of optimizing their web presence for the fast­ approaching holiday season ­ a task that won’t seem as tedious as it did last year once you’ve read the guide we’ve prepared here at the company I manage, Codal. The quality of your business’s online User Experience (UX) is always crucial. However, … [Read more...]

Customer Experience vs. User Experience: What’s The Difference?


Often times promising entrepreneurs will come up with a genius idea for an app but end up entangling a lot of important components into one product. If you’re a geek in any capacity that works in tech today, there is no doubt you’ve heard the following: “I’ve got this great idea for an app, tell me what you think…” To which us geeks inevitably roll our eyes as the … [Read more...]

5 Proven Ways To Fund Your App At The Idea Stage


You may have a revolutionary idea for the next big app. However, without the right funding for your winning app, that idea will probably never see light of day. Unlike a business startup, where the entrepreneur knows exactly what he or she's going to do, what products or services will be offered and how, what will be the monetization model, etc., app developers have … [Read more...]

8 Mobile App Trends Of 2015


Imagine a day without your phone. You will feel as a body without a soul, right! Whether it is a deed of hiring a cab, recharging your phone, ordering a pizza or shopping online, you will instantly reach for your smartphone. The phone is your friend in need and is one of the most crucial accessories in our life. Mobile technology and apps continue to thrive with its … [Read more...]

Unleashing Mobile Gesture UX


With mobile visitors creating an ever-growing traffic source to websites these days, mobile-centric problems arise for those seeking to engage their users with this new medium. With it this new traffic, engagement metrics are not on par with desktop. Pages per session, time spent, and various other popular metrics, seem to fall short of the desktop benchmark. So why … [Read more...]

Beacon UX: It’s All About Context


Incorporating the needs of users for a feature that has not explicitly been developed or used is a tough endeavor. Designing and developing the needs that surround beacon optimization comes from a contextual understanding of their function and the user’s needs. Yeah, it is kind of a hard one to wrap your brain around. A contextual understanding of a user’s needs is all … [Read more...]

The Evolution Of Mobile App Design

In July 2008 the Apple App Store went live. On launch day the marketplace featured 500 apps. Seven years and 75 billion downloads later there were more than 1.2 million different applications available in the App Store. By this stage Google had even launched its own marketplace. As the app market has grown, trends governing good UI and UX design have emerged. Here I … [Read more...]

Using Consistency To Improve The User Experience Across Desktop And Mobile


Branding is an essential design feature for any professional firm. Consistency across all mediums is a branding strategy that should not be overlooked. Developing an understanding of a user’s mental model, that is, what a user will need to use during certain situations, be it mobile or desktop, will ensure a positive user experience through consistency. 1. Define the … [Read more...]