The Seven Deadly Sins Of Ads And Their Sole Redemption

7-deadly-sins-ads

1. Lust Consumers click ads to seek solutions. Remind readers you understand the problem by echoing their concerns rather than covet advocacy and subsequent account registry. This brand’s ad is a result for a ‘fat loss.’ The landing page looks like: They question the obvious, then follow with repeated urges to register... a bit creepy. And, the copy does not … [Read more...]

Marquees: Why They Can Still Have a Place in Web Design

marquees-can-still-be-used-web-design

Remember how things used to look when web design was in its infancy? For some reason, back then the world seemed to have a fascination with small animated GiFs and marquees. Websites mostly consisted of scrolling text with animations of Pikachu getting cut in half. There would also probably be some Midi music playing in the background too and the whole thing pretty much gave … [Read more...]

Designing A Child-Friendly Website: A True Challenge

designing-child-friendly-website

Website designers do not often think about designing a website which is suitable for children; that is, until such time that a specific age group amongst children needs to be targeted. A decade ago it was unthinkable for a three-year old to be able to use a computer. Nowadays several websites are designed especially for them. (Lead image source: San Jose Library) In the past … [Read more...]

The 4 Design Assumptions Costing You Money

design-assumptions-costing-you-money

Have you ever heard the saying, “when you assume, you make a you-know-what out of “u” and “me?’” It may sound a bit cliché, but it’s actually great advice, and it even applies to designing a website or app. If a site or app is designed purely based on assumptions and without data gathered from testing, it can result in a product that is hard to use. Not only does this reflect … [Read more...]

Horizontal Scrolling and User Experience: Best Practices

horizontal-scrolling-user-experience-best-practices

As at October 2013, there are approximately 767 million websites amounting to 3.9 billion web pages. And the reality is that a number of them are competing with your site - trying to penetrate your market or increase their market share ... the same market you are operating in. They are trying to attract the same users that you are trying to get ... or worse still, they are … [Read more...]

Colour Theory: An Introduction

colour-theory-introduction

For a long time now, it's been accepted that colour has the power to affect our moods, emotions and behavior. It's a potent and persuasive visual cue that has a real influence on consumer decisions, so its selection for a website should not be taken lightly. So what's in a colour? From strong, powerful red to cool, confident blue, the colour of your website can do as much to … [Read more...]

Ecommerce Navigation – A Practical Advice

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Ecommerce is growing strong from pillar to pillar owing to its flexibility and dynamism as a market. This article talks about how a good navigation system can help e-businesses to leverage their full potential. 'Navigation is power of a limited sort – it enables us to manage the immensity of the media torrent.' Prof. Todd Gitlin As rightly stated by Professor Gitlin, … [Read more...]

A Confusing User Interface And Poor Usability Are Killing Ford’s Quality Ratings

jd-power-poor-usability-ford-quality-ratings

Believe it or not, new electronic systems with poorly designed software are to blame for a substantial decline in Ford Motor Company's quality ratings. According to J.D. Power & Associates, Ford's reputation for quality has been declined rapidly in the last 2 years. Survey data collected by JD Power has dropped Ford from 5th overall in quality 2010 down to 27th by 2012. The … [Read more...]

12 Typography Guidelines for Good Website Usability

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Improving your website usability can be a real headache especially when you are novice in this field. Typography plays a key role in improving the usability of web projects. Even if you classify yourself among the experts in web design, investing some time to learn more about typography would most certainly help you in discovering something new. In this article I will be … [Read more...]

Website Image Usability and SEO Best Practices

Website Image Usability and SEO Best Practices

There is often a fine line between usability and Search Engine Optimization (SEO). Usability folks often moan and groan when the SEO team shows up because their recommendations and “best practices” are often at odds with each other. Fortunately, when it comes to website image usability and SEO best practices, both sides of the table get what they want – images that look and … [Read more...]

7 HTML Guidelines For Website Usability & SEO

HTML Guidelines Usability SEO

It can be safely stated that everyone who owns a website wants their site to attract more traffic as this presents it with better growth opportunities. This is where many would state that Search Engine Optimization (SEO) comes to play. But in the bid to win the love, admiration and favor of search engines, people tend to forget the importance of website usability as a force … [Read more...]

12 Effective Guidelines For Breadcrumb Usability and SEO

12 Effective Guidelines For Breadcrumb Usability and SEO

The term “breadcrumb” in web terminology is a metaphor for the way-finding technique employed by Hansel in the Brothers Grimm fairy tale Hansel and Gretel. Although the metaphor is slightly misleading since within a web context, breadcrumbs do not always represent the path from which one has arrived at their current location, the term is clever, catchy and has caught on as the … [Read more...]

An Extensive Guide To Web Form Usability

An Extensive Guide To Web Form Usability

As most of you may know by now, last week I have made my debut as a guest blogger on the almighty Smashing Magazine, specifically in the User Experience Design Section. Being chosen to write for them, interacting with such a professional team and eventually seeing my post published is one of my dreams come true as I have been a fan of the mag ever since its commencement. … [Read more...]

14 Guidelines For Web Site Tabs Usability

14 Guidelines For Website Tabs Usability

Tabs have long been used to show alternative views of the same group of information tabs in software. Known as “module tabs”, these are still used today in web sites. For instance, airline companies such as Ryanair, easyJet and AirMalta use module tabs to enable the user to switch between bookings for flights, hotels and car hire. With the emergence of web sites, tabs … [Read more...]

15 Title Tag Optimization Guidelines For Usability and SEO

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The HTML title tag defines the name of a web page and should be used to describe content of that page in a concise way. Thus, what is placed between the opening and closing HTML title tag is extremely important for both usability and Search Engine Optimization (SEO). In this post I will discuss proven title tag optimization guidelines that you can use to create the ultimate … [Read more...]

Official Usability, User Experience & User Interface Guidelines From Companies

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Guidelines are considered to be the best resource that designers and developer can use to ensure that the applications and web sites they produce are usable. Operating systems, devices, and development environments are very specific in nature. Because of this, their manufacturers have devised their own set of usability, user experience and user interface guidelines. This … [Read more...]

15 Usability Guidelines for Designing Web Site Links

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Having usable web site links is an essential consideration for anyone who is developing or owns a web site. Links are a means for the user to navigate to other pages within the same web site or view related documents and external sites. Having usable links effectively means that users are more likely to achieve the objective of why they are in your web site (be it for … [Read more...]