How To Design A Website With Emotional Impact


We humans try to convince ourselves that we are rational beings, who make choices based on logic. In truth, we are highly emotional ones. The harder we try to convince ourselves of our rationality, the greater impact our emotions have on our decisions. Website designers need to take into account what emotions their site elicits. It’s not enough to make sure a site is … [Read more...]

5 Characteristics Of Interaction Design


Today, we are living in a world of touch devices and infinite scrolling websites. It, therefore, makes sense for designers to have a clear understanding of interaction design before they set out to create fluid and life-like user experiences as most websites and applications are interactive these days. But before moving forward, let’s get a better understanding about the … [Read more...]

6 Powerful Ways Of Improving On-Site User Engagement


So you have an immersive website with the right aesthetic appeal. What is the next practical step? It is to prevent bounces and enhance on-site user engagement. However, most marketers are stuck at fluffing their website and pruning their social media page. A successful conversion model includes everything from on-site optimization to neat navigation and most websites … [Read more...]

10 Guidelines For Navigation Usability


When it comes to usability, ease-of-navigation should be a top priority for web developers. The number one most annoying feature of a website is improper or confusing navigation, leaving users lost and wondering what to do next. If you’re lucky enough, some users just might scour through the website to accomplish their purpose of visiting the website. However, most users … [Read more...]

The Difference Between UX And UI Design


How many times have we heard the statement that 'web design is dead?' While catchy, it stems from the fact that the profession that what was once referred to as 'web design' nowadays doesn't consist of a single skill (design) but actually encompasses a number of skills - so many skills that it is practically impossible and not feasible to employ a single person to do the … [Read more...]

4 Fundamental Drivers Of Good Web Design


The concept of "good web design" is as controversial a topic as the notions and theories of the "perfect machine" or the "best economic model." Opinions are dime a dozen. And more often than not, they are passionately held. Even more frequently, they are diametrically opposite to every other view in the room. While I cannot give you any answers on engineering or the … [Read more...]

How Difficult Is It to Design User Experience?


Designers often brand themselves as “User Experience” designers. In fact, it is almost impossible to find a designer today who doesn’t use this attribute in their resume. But the question is: Are they genuine User Experience (UX) designers? In general, the primary concern of UX designers is how the product feels. There is hardly a single right answer to a given design … [Read more...]

10 Checkpoints For Initial User Interface Testing Of Commercial Web Applications


User Interface testing has become an individual core testing process for both the Internal (employee accessing) and External (public) web applications. Here we are going to discuss the 'External' aspect, that is, the testing of applications accessed by users who do not work with the company that owns them. Typically used for commercial purposes, these applications include … [Read more...]

Card Sorting: A Quick And Dirty Guide For Beginners


Card sorting is an easy and reliable method to get valuable insights about how your web content should be organized in order to meet the expectations of your target group. This, however, will happen only if you know when and how to use card sorting, what to expect, what not to expect and, finally, how to interpret the results. This article can help you cover these … [Read more...]

The Seven Deadly Sins Of Ads And Their Sole Redemption


1. Lust Consumers click ads to seek solutions. Remind readers you understand the problem by echoing their concerns rather than covet advocacy and subsequent account registry. This brand’s ad is a result for a ‘fat loss.’ The landing page looks like: They question the obvious, then follow with repeated urges to register... a bit creepy. And, the copy does not … [Read more...]