The Difference Between UX And UI Design

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How many times have we heard the statement that 'web design is dead?' While catchy, it stems from the fact that the profession that what was once referred to as 'web design' nowadays doesn't consist of a single skill (design) but actually encompasses a number of skills - so many skills that it is practically impossible and not feasible to employ a single person to do the … [Read more...]

4 Fundamental Drivers Of Good Web Design

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The concept of "good web design" is as controversial a topic as the notions and theories of the "perfect machine" or the "best economic model." Opinions are dime a dozen. And more often than not, they are passionately held. Even more frequently, they are diametrically opposite to every other view in the room. While I cannot give you any answers on engineering or the … [Read more...]

How Difficult Is It to Design User Experience?

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Designers often brand themselves as “User Experience” designers. In fact, it is almost impossible to find a designer today who doesn’t use this attribute in their resume. But the question is: Are they genuine User Experience (UX) designers? In general, the primary concern of UX designers is how the product feels. There is hardly a single right answer to a given design … [Read more...]

10 Checkpoints For Initial User Interface Testing Of Commercial Web Applications

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User Interface testing has become an individual core testing process for both the Internal (employee accessing) and External (public) web applications. Here we are going to discuss the 'External' aspect, that is, the testing of applications accessed by users who do not work with the company that owns them. Typically used for commercial purposes, these applications include … [Read more...]

Card Sorting: A Quick And Dirty Guide For Beginners

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Card sorting is an easy and reliable method to get valuable insights about how your web content should be organized in order to meet the expectations of your target group. This, however, will happen only if you know when and how to use card sorting, what to expect, what not to expect and, finally, how to interpret the results. This article can help you cover these … [Read more...]

The Seven Deadly Sins Of Ads And Their Sole Redemption

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1. Lust Consumers click ads to seek solutions. Remind readers you understand the problem by echoing their concerns rather than covet advocacy and subsequent account registry. This brand’s ad is a result for a ‘fat loss.’ The landing page looks like: They question the obvious, then follow with repeated urges to register... a bit creepy. And, the copy does not … [Read more...]

Marquees: Why They Can Still Have a Place in Web Design

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Remember how things used to look when web design was in its infancy? For some reason, back then the world seemed to have a fascination with small animated GiFs and marquees. Websites mostly consisted of scrolling text with animations of Pikachu getting cut in half. There would also probably be some Midi music playing in the background too and the whole thing pretty much … [Read more...]

Designing A Child-Friendly Website: A True Challenge

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Website designers do not often think about designing a website which is suitable for children; that is, until such time that a specific age group amongst children needs to be targeted. A decade ago it was unthinkable for a three-year old to be able to use a computer. Nowadays several websites are designed especially for them. (Lead image source: San Jose Library) In the … [Read more...]

The 4 Design Assumptions Costing You Money

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Have you ever heard the saying, “when you assume, you make a you-know-what out of “u” and “me?’” It may sound a bit cliché, but it’s actually great advice, and it even applies to designing a website or app. If a site or app is designed purely based on assumptions and without data gathered from testing, it can result in a product that is hard to use. Not only does this … [Read more...]

Horizontal Scrolling and User Experience: Best Practices

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As at October 2013, there are approximately 767 million websites amounting to 3.9 billion web pages. And the reality is that a number of them are competing with your site - trying to penetrate your market or increase their market share ... the same market you are operating in. They are trying to attract the same users that you are trying to get ... or worse still, they are … [Read more...]