Redesign Your Website For Better UX

redesign-website-better-ux

Like everything in life, the online world is in constant flux. As technology advances, new trends catch on and old ones fall by the wayside. Websites have to change in order to keep up with user expectations, but not every change that’s instituted is an improvement. A redesign becomes necessary at some point, but it’s easy to botch the User Experience in the process. Last … [Read more...]

Open Data: Blurring The Lines Between The Real And Virtual Worlds

open-data-blurring-lines-real-virtual-worlds

Last week, my six-year-old daughter and I were leafing through a magazine when suddenly, excited to see a page full of colorful tea party imagery, she did her usual iPad pinch-to-zoom gesture directly on the pages. Needless to say, I was highly amused as she grinned sheepishly while acknowledging her oversight. This led me to realize just how fast technology is evolving … [Read more...]

4 Ways Bad UX is Hurting your SEO

4-ways-bad-ux-hurting-seo

In past years, the primary concern for business owners building websites has been SEO. Build a site that ranks well in Google and the money flows in right? It doesn’t matter what the user’s experience is as long as they’re on the site. Sadly that’s not the case – bad UX can cost businesses a lot of money if visitors are dissuaded from purchasing due to bad experience. Not … [Read more...]

Google Hummingbird: A User Experience Perspective

Google-hummingbird-user-experience

Google’s latest search algorithm, dubbed Hummingbird for being precise and fast, has sent marketers and business owners into a panic over their Search Engine Optimization (SEO) efforts and search traffic. However, this Google algorithm update extends beyond just that of organic search. In an effort to maintain its dominance as a multi-use platform, the Hummingbird algorithm … [Read more...]

SkyPhrase: Natural Language Processing For Google Analytics

skyphrase-natural-language-processing-google-analytics

It’s really important to understand who is visiting your web site or blog - who referred your visitors, which cities are they accessing it from, which pages they visited the most, which search keywords led to visitors who buy the most stuff, etc. All of these questions help you know your visitors better and through this you can further modify your website in order to help … [Read more...]

Google AdWords? Usability Guidelines For Paid Search Campaigns – Part 2

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This article continues where we left off in last week's article. As we have seen so far, it is of no use paying for Google AdWords campaigns if users find it difficult to achieve their objectives once they land on your website. This article discusses usability guidelines that are specific for mobile websites, e-commerce websites and landing pages. In addition it also provides … [Read more...]

Google AdWords? Usability Guidelines For Paid Search Campaigns – Part 1

google-adwords-paid-search-usability-guidelines

When starting a paid search campaign, whether you are using Google AdWords or another popular platform, you will always want to make sure that consideration is given towards on-site usability first and foremost. There is no use in paying for site traffic when your visitors could struggle to find the information they are looking for or find it difficult to convert. Therefore … [Read more...]

Landing Page Optimization With Google Analytics

landing-page-optimization-google-analytics

Google Analytics is a powerful tool when it comes to assessing the performance of a website. It allows e-businesses and web designers to get a clearer picture of how website users interact with their products and services. They can then establish which pages are the most successful and which need work. But in order to make the most of the facts and figures that Google Analytics … [Read more...]

Quality Website Copywriting Will Outlive Google

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We have seen it all from Google Panda to Google Penguin. Wave after wave of search engine algorithms and updates have laid waste to many websites. Many content-rich, highly useful, well-respected websites found themselves overnight in traffic basements. Thanks to periodic hiccups by Google. If that is not bad enough, there are some websites that never recover. This is the risk … [Read more...]

Do Google Glasses Actually Have A Market?

Do Google Glasses (Project Glass) Have a Market?

When Google first unveiled its Project Glass, an initiative aimed at creating augmented reality glasses, many people just assumed that it was another one of the company’s signature April 1st farces. Following our initial article on the prototype that emerged from Project Glass, Google Glasses - Google Glasses (Project Glass) : The Future Of Human Computer Interaction?, more … [Read more...]

Google Glasses (Project Glass) : The Future of Human Computer Interaction?

Google Glasses (Project Glass) - The Future of HCI

Google made waves on the Internet last month when it unveiled what it is calling Project Glass. The company released some press shots of what the product, Google Glasses, might eventually look like. Resembling a normal pair of glasses in terms of how the user wears them, Google Glasses does not have any lenses. Instead, it has a small tranparent device just over the right eye … [Read more...]