Google | Usability Geek

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Google AdWords? Usability Guidelines For Paid Search Campaigns – Part 2

April 29, 2013 by Tom Howlett

This article continues where we left off in last week’s article. As we have seen so far, it is of no use paying for Google AdWords campaigns if users find it difficult to achieve their objectives once they land on your website. This article discusses usability guidelines that are specific…

Guidelines

Google AdWords? Usability Guidelines For Paid Search Campaigns – Part 1

April 22, 2013 by Tom Howlett

When starting a paid search campaign, whether you are using Google AdWords or another popular platform, you will always want to make sure that consideration is given towards on-site usability first and foremost. There is no use in paying for site traffic when your visitors could struggle to find the…

landing-page-optimization-google-analytics

Guidelines

Landing Page Optimization With Google Analytics

February 25, 2013 by Rob Toledo

Google Analytics is a powerful tool when it comes to assessing the performance of a website. It allows e-businesses and web designers to get a clearer picture of how website users interact with their products and services. They can then establish which pages are the most successful and which need…

Usability-SEO-Web-Marketing Professional

Business

Usability, SEO And The Modern Day Internet Marketing Professional

December 3, 2012 by Justin Mifsud

This is not an article about internet marketing. Nor is it an article about the use of social media for internet marketing. Much has been said about that already. Rather, this is my personal take on how the evolution of the internet marketing professional has created a demand for a…

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Business

Quality Website Copywriting Will Outlive Google

August 13, 2012 by Chris Walker

We have seen it all from Google Panda to Google Penguin. Wave after wave of search engine algorithms and updates have laid waste to many websites. Many content-rich, highly useful, well-respected websites found themselves overnight in traffic basements. Thanks to periodic hiccups by Google. If that is not bad enough,…

Do Google Glasses (Project Glass) Have a Market?

Technology

Do Google Glasses Actually Have A Market?

May 28, 2012 by Sam Peters

When Google first unveiled its Project Glass, an initiative aimed at creating augmented reality glasses, many people just assumed that it was another one of the company’s signature April 1st farces. Following our initial article on the prototype that emerged from Project Glass, Google Glasses – Google Glasses (Project Glass)…

Google Glasses (Project Glass) - The Future of HCI

Technology

Google Glasses (Project Glass) : The Future of Human Computer Interaction?

May 7, 2012 by Amber Tate

Google made waves on the Internet last month when it unveiled what it is calling Project Glass. The company released some press shots of what the product, Google Glasses, might eventually look like. Resembling a normal pair of glasses in terms of how the user wears them, Google Glasses does…