Combining HEART With The Goals-Signals-Metrics Process To Determine Which UX Metrics To Use


The effect on the User Experience (UX) brought about by a newly-implemented product change is something that is both necessary yet difficult to measure. This is because changes in the user experience tend to be generic in nature and may not directly relate to the quality of the UX or the overall goals of the project. At the same time the ability to measure this effect will … [Read more...]

Redesign Your Website For Better UX


Like everything in life, the online world is in constant flux. As technology advances, new trends catch on and old ones fall by the wayside. Websites have to change in order to keep up with user expectations, but not every change that’s instituted is an improvement. A redesign becomes necessary at some point, but it’s easy to botch the User Experience in the … [Read more...]

Open Data: Blurring The Lines Between The Real And Virtual Worlds


Last week, my six-year-old daughter and I were leafing through a magazine when suddenly, excited to see a page full of colorful tea party imagery, she did her usual iPad pinch-to-zoom gesture directly on the pages. Needless to say, I was highly amused as she grinned sheepishly while acknowledging her oversight. This led me to realize just how fast technology is evolving … [Read more...]

4 Ways Bad UX is Hurting your SEO


In past years, the primary concern for business owners building websites has been SEO. Build a site that ranks well in Google and the money flows in right? It doesn’t matter what the user’s experience is as long as they’re on the site. Sadly that’s not the case – bad UX can cost businesses a lot of money if visitors are dissuaded from purchasing due to bad … [Read more...]

Google Hummingbird: A User Experience Perspective


Google’s latest search algorithm, dubbed Hummingbird for being precise and fast, has sent marketers and business owners into a panic over their Search Engine Optimization (SEO) efforts and search traffic. However, this Google algorithm update extends beyond just that of organic search. In an effort to maintain its dominance as a multi-use platform, the Hummingbird … [Read more...]

SkyPhrase: Natural Language Processing For Google Analytics


It’s really important to understand who is visiting your web site or blog - who referred your visitors, which cities are they accessing it from, which pages they visited the most, which search keywords led to visitors who buy the most stuff, etc. All of these questions help you know your visitors better and through this you can further modify your website in order to help … [Read more...]

Google AdWords? Usability Guidelines For Paid Search Campaigns – Part 2


This article continues where we left off in last week's article. As we have seen so far, it is of no use paying for Google AdWords campaigns if users find it difficult to achieve their objectives once they land on your website. This article discusses usability guidelines that are specific for mobile websites, e-commerce websites and landing pages. In addition it also … [Read more...]

Landing Page Optimization With Google Analytics


Google Analytics is a powerful tool when it comes to assessing the performance of a website. It allows e-businesses and web designers to get a clearer picture of how website users interact with their products and services. They can then establish which pages are the most successful and which need work. But in order to make the most of the facts and figures that Google … [Read more...]