Eye Tracking: What Is It For And When To Use It


Imagine a usability test in which John, the test participant, attempts to buy a bicycle. On the homepage John quickly finds the “bicycles” link, but on the next page he hesitates. “I wasn’t sure where to click,” he says afterwards, “there were a lot of options.” Later, while reviewing their notes, the test facilitators take everything John said into consideration. They … [Read more...]

How To Boost Your A/B Testing Effectiveness With Attention Tracking


Cutting to the chase, this article can be useful for you if you’re dealing with one of these two (or both) situations: You’re still working on or have just launched the site. You’re suffering from poor traffic which makes split testing inapplicable. At the same time you’re very ambitious for testing things out, mostly to cool things down in the office and actually … [Read more...]

Attensee: An Eye Tracking Alternative That Actually Works

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The ability to see what the user is seeing can bring another perspective to understanding how a website design is performing. Once a user visits your site, you don’t have much time to act. The way you use the little amount of his/her attention results in the ROI rate of your traffic spends. Is the CTA button you’ve put so much hope in seen at all? No? Maybe the stock … [Read more...]

7 Ways To Use Eye Tracking To Improve Conversions


Eye tracking provides business owners and marketing professionals with valuable insight into how customers interact with websites and landing pages. The most advanced eye tracking services can show exactly where a user’s eyes land when they first view a page, how much of the page they actually take in, the order in which they process information, and how much time they … [Read more...]

10 Guidelines for Improving Your Eye Tracking Studies


At Cyber-Duck we’ve been carrying out in-house eye tracking studies since 2008, gathering useful data and real insights into user behaviour to improve our creations for the web. Here we’ve collected the most important lessons our team learned to help beginners hit the ground running. We test existing websites, prototypes and development builds on our Tobii T60 eye … [Read more...]