Tag Archives: eye tracking

eyetracking-improve-conversions
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7 Ways To Use Eye Tracking To Improve Conversions

Eye tracking provides business owners and marketing professionals with valuable insight into how customers interact with websites and landing pages. The most advanced eye tracking services can show exactly where a user’s eyes land when they first view a page, how much of the page they actually take in, the…
10-guideline-improving-eye-tracking-studies
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10 Guidelines for Improving Your Eye Tracking Studies

At Cyber-Duck we’ve been carrying out in-house eye tracking studies since 2008, gathering useful data and real insights into user behaviour to improve our creations for the web. Here we’ve collected the most important lessons our team learned to help beginners hit the ground running. We test existing websites, prototypes…

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