Mobile Commerce Usability: 5 Fundamental Guidelines For Your Mobile Site


Website users are evolving as mobile devices and tablets become more prevalent. As users change, e-commerce has to adapt. It is not enough to have a web store anymore. The following 5 guidelines will help you focus on reaping the benefits of mobile commerce usability. 1. KISS Navigation With smaller screens and shorter attentions spans, simple navigation is a … [Read more...]

The Psychology Of The Checkout


When you run an eCommerce business, it's natural to invest a lot of time and attention in the elements of the site that attract purchasers. Home pages are essential for drawing people in, while product pages are vital when it comes to encouraging users to become customers. But focusing on the pages that attract customers can sometimes lead to companies neglecting the pages … [Read more...]

How To Make Your E-Commerce Store Sticky


E-commerce stores have an average abandonment rate of 67.89%, and that’s one scary statistic. Not only that, it’s a frustratingly difficult thing e-commerce store owners have to deal with. The truth is that abandonment isn’t new. It’s just a new term for rejection. Most reasons for abandonment stem from retailers’ oversights, such as lack of payment options, inadequate … [Read more...]

Customer User Experience For SMEs


Are you a small to medium enterprise just starting out in business? If so check out this excellent business start-up guide. Joining the e-commerce world can often seem a little overwhelming. Not only do you have to compete with businesses of the same size in your industry, but you are also put head to head with some of the biggest players. Whilst offering competitive … [Read more...]

Preparing a Website for the Holidays With UX In Mind


As the leaves fall and the air becomes crisp, Internet users and shoppers begin to think about the things they look forward to during the changes in season, and website owners should be considering how to cater to those shopping goals. The holiday season is the time when consumers spend the most money; it's also the time when they have the most buying options. That's why … [Read more...]

What a Scavenger Hunt for Pork Chop Seasoning taught me about Improving E-Commerce User Experience


When I was in college, if I wasn't eating ramen, I was eating pork chops. They always tasted amazing with the right seasoning. Finding the right seasoning, however, was challenging. Little did I know at the time that with each grocery store quest for the perfect seasoning, I was learning a thing or two about my future love: User Experience. Let me explain. (Lead image … [Read more...]

20 E-Commerce Conversion Rate Optimization Guidelines


If the conversion rate of your e-commerce site is poor, then it is high time that you stop and assess why this is happening. A good e-commerce site should not just attract visitors; it must convert them into customers who will purchase your products. While there are several techniques including ones that have been scientifically proven, a fulfilling shopping experience is … [Read more...]

Top 9 E-Commerce Usability Guidelines


e-Commerce websites are increasing at an incredibly fast rate. There are no boundaries and any geographical restrictions have long disappeared, allowing shopping enthusiasts to shop at their convenience. In spite of these advantages, most e-Commerce websites are performing poorly. e-Commerce websites often fail in their primary objective of making purchasing easy for … [Read more...]

Ecommerce Navigation – A Practical Advice


Ecommerce is growing strong from pillar to pillar owing to its flexibility and dynamism as a market. This article talks about how a good navigation system can help e-businesses to leverage their full potential. 'Navigation is power of a limited sort – it enables us to manage the immensity of the media torrent.' Prof. Todd Gitlin As rightly stated by Professor Gitlin, … [Read more...]