4 Tools For A Successful Usability Test

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In this day and age of instant gratification, usability testing is often relegated to crisis situations when a website or an app does not perform to expectations. However, ask any conversion optimization expert and they’ll tell you that usability testing is not a complicated afterthought. It’s a necessary precursor to the launch of every successful online … [Read more...]

The 4 Tools That Helped Us Simplify Our Signup

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We became aware that our product signup page had a problem when we discovered that some people were signing up but never actually seeing the product interface itself. This meant that somewhere between giving us their email address and being led into the interface for the first time, they were giving up or getting stuck and never coming back. This case study documents … [Read more...]

Mobile Usability Testing – From Recorders And Rigs to Google’s Tools

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Mobile internet is on the rise. According to research by Ofcom, the average time spent browsing on mobile devices rose by 2.5% between March 2013-2014. Indeed, smart phones are now the second most popular device for internet access, with some 23% of users choosing their phone over another device (according to this same report). A poor user experience can reduce … [Read more...]

Card Sorting: A Quick And Dirty Guide For Beginners

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Card sorting is an easy and reliable method to get valuable insights about how your web content should be organized in order to meet the expectations of your target group. This, however, will happen only if you know when and how to use card sorting, what to expect, what not to expect and, finally, how to interpret the results. This article can help you cover these … [Read more...]

Automatic Speech Recognition (ASR) Software – An Introduction

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In terms of technological development, we may still be at least a couple of decades away from having truly autonomous, intelligent artificial intelligence systems communicating with us in a genuinely “human-like” way. But, in many ways, we’re progressing steadily towards this future scenario at a surprisingly fast pace thanks to the continuing development of what is … [Read more...]

8 Usability Testing Tools When On A Budget

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Setting up a successful company with sufficient funding is difficult enough. However, for many startup founders, tight budget constraints are a grim reality. Financial concerns plague most new CEOs - which partly explains why 50% of small businesses fail within the first two years. There are numerous usability testing tools available. However, for the average … [Read more...]

16 Best Customer Experience (CX) Enterprise Software Platforms

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Customer Experience (CX) is the sum of experiences that people have during the whole relationship with a given product/service. This also pertains to the enterprise businesses. Good impression can win you trust and love from many, but bad impression can quickly make them run to your competitors. What is more, the businesses with higher NPS (Net Promoter Score) grow faster … [Read more...]

Effective Techniques For Rapid Prototyping

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The “Aardvark Theory” of product – “Fake it till you make it” could be well followed as a design guideline for organizations. To develop a successful product or an app, we first create a prototype and keep improving on it till the time we get what we expect. An idea has no value unless it can be communicated and the value of a prototype is the vision of what the final … [Read more...]

Lean UX – Running Workshops And Getting Results

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User Experience, Design and Software Development rarely get along. Design wants to create gorgeous looking portfolio pieces, User Experience wants the pathways through the system to be crystal clear for its users, and Developers either want to shoehorn a solution into a CMS or toolkit they already have, or learn something new and shiny, paying little or no heed to either … [Read more...]