The Gutsy Guerilla Marketing: Reach New Heights In Your Business

guerilla-marketing

Guerrilla marketing is a kind of marketing strategy that takes us all by surprise with its uniqueness and ‘guerrilla’ tactics. It helps promote a brand or an idea by employing offbeat means, and is evidently distinctfrom traditional marketing strategies. ‘Guerrilla’ can be traced back to the war tactics adopted by the Viet Cong against American soldiers in the Vietnam War. Its … [Read more...]

16 Best Customer Experience (CX) Enterprise Software Platforms

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Customer Experience (CX) is the sum of experiences that people have during the whole relationship with a given product/service. This also pertains to the enterprise businesses. Good impression can win you trust and love from many, but bad impression can quickly make them run to your competitors. What is more, the businesses with higher NPS (Net Promoter Score) grow faster than … [Read more...]

Live Chat Is The Last Bastion Of Excellent Online Customer Service

live-chat-last-bastion-excellent-online-customer-service

Customer service is one of the most important aspects of retail, and all businesses should invest in a robust support system. This is particularly important for online retailers. According to a recent survey, around 83% of consumers regularly need some form of support when making purchases online. Customer Service - the assistance and advice provided by a company to those … [Read more...]

Reimagining Your Website As A Tool For Customer Retention

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Attracting customers to your store - whether online or offline, and getting them to transact with you is the primary goal of nearly every business. While millions of dollars’ worth of advertising, research and software are deployed to get customers to your store by companies around the world, there is less interest in making sure the customers who do buy from you once come … [Read more...]

Enhancing Your Customer Service With UX in Mind: A First Hand Account

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Joe Smalley, an associate of mine, runs his own small business. It functions primarily online but serves clients in various cities across the country. We have already written about the importance of customer user experience for SME’s. This article is a real-life account that continues to prove how user experience enhances customer services. The Problem Joe recently … [Read more...]

Improve Your Customer Experience With Virtual Offices

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When it comes to business, presentation and simplicity is everything. Customers will be more inclined to buy your products or services if you radiate an aura of professionalism – which isn’t always the case if you don’t have a permanent office solution. (Lead image source: Porto Bay Trade) A Possible Solution Virtual offices can enhance the functionality of your business … [Read more...]

Customer Journey Maps – A ‘Quick And Dirty’ Technique To Create Them

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A Customer Journey Map (CJM) is a very helpful tool that represents the whole interaction with a product or service in a transparent manner. It clearly points out the strengths and weaknesses of each stage of the interaction - particularly those that affect the user experience. In addition to this, Customer Journey Maps also show the possibilities for improvement. However, … [Read more...]

User Experience Challenges In Customer Relationship Management Strategy Planning

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Planning the perfect Customer Relationship Management, or CRM, software is not an easy feat. Many companies don’t understand the tremendous responsibility that goes with such a task, and that’s why so many of them suffer afterwards. There are several difficulties that any business will face when they plan the perfect CRM, it’s unavoidable. That being said, being prepared and … [Read more...]