Customer Experience vs. User Experience: What’s The Difference?


Often times promising entrepreneurs will come up with a genius idea for an app but end up entangling a lot of important components into one product. If you’re a geek in any capacity that works in tech today, there is no doubt you’ve heard the following: “I’ve got this great idea for an app, tell me what you think…” To which us geeks inevitably roll our eyes as the … [Read more...]

Usability and Affordability: The Perfect Match for Customer Retention?


There's an old customer adage — you get what you pay for. However, in recent years, that's not always been the case. Cheaper products tend to have less features, but sometimes outperform their more expensive counterparts. For example, certain cell phones still don't have touchscreens, yet are more durable than smartphones. Smartphones have touchscreens, a variety of apps … [Read more...]

3 Rules To A Great Customer Experience


It's safe to say we have all worked with demanding or difficult clients — the type of clients that make you nervous every time you send them deliverables. I recently experienced this while leading the planning and designing of a mobile app for the clothing giant Quiksilver. It was an extremely high profile gig with many domestic and international stakeholders. Based on … [Read more...]

Customer Experience Management Using Cloud Computing


Why do some companies succeed while others fail? With 8 out of 10 businesses failing (yes, the failure rate is very high!), this question assumes tremendous importance. There are plenty of reasons, why even some of the most highly vaunted businesses fail, but one reason stands out – Their inability to deliver a satisfying customer experience. What businesses tend to … [Read more...]

The Gutsy Guerilla Marketing: Reach New Heights In Your Business


Guerrilla marketing is a kind of marketing strategy that takes us all by surprise with its uniqueness and ‘guerrilla’ tactics. It helps promote a brand or an idea by employing offbeat means, and is evidently distinctfrom traditional marketing strategies. ‘Guerrilla’ can be traced back to the war tactics adopted by the Viet Cong against American soldiers in the Vietnam War. … [Read more...]

16 Best Customer Experience (CX) Enterprise Software Platforms


Customer Experience (CX) is the sum of experiences that people have during the whole relationship with a given product/service. This also pertains to the enterprise businesses. Good impression can win you trust and love from many, but bad impression can quickly make them run to your competitors. What is more, the businesses with higher NPS (Net Promoter Score) grow faster … [Read more...]

Reimagining Your Website As A Tool For Customer Retention


Attracting customers to your store - whether online or offline, and getting them to transact with you is the primary goal of nearly every business. While millions of dollars’ worth of advertising, research and software are deployed to get customers to your store by companies around the world, there is less interest in making sure the customers who do buy from you once … [Read more...]

Enhancing Your Customer Service With UX in Mind: A First Hand Account


Joe Smalley, an associate of mine, runs his own small business. It functions primarily online but serves clients in various cities across the country. We have already written about the importance of customer user experience for SME’s. This article is a real-life account that continues to prove how user experience enhances customer services. The Problem Joe recently … [Read more...]