conversion | Usability Geek

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Conversion Rate Experts’ Method: Scientifically Enhance Conversion Rates

March 25, 2013 by Chris Gunn

For any business, conversions are important. Until recently, increasing your conversion rate has been a matter of trial and error. You would have to do your best to guess what will entice customers the most, implement it and hope it worked. Now, the Conversion Rate Experts have developed a scientific…

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Business

5 Main User Experience Barriers To Sales Conversion And How To Overcome Them (Part 2)

November 19, 2012 by Lee Duddell

In Part 1 of this 2-Part article, we listed the top 5 barriers to conversion and proposed a series of techniques on how online retailers can overcome them. These techniques are content, usability, testing, navigation and credibility. This article picks up from there by discussing these techniques to overcome user…

5-Main-User-Experience-Barriers-Sales-Conversion-Overcome

Business

5 Main User Experience Barriers To Sales Conversion And How To Overcome Them (Part 1)

November 12, 2012 by Lee Duddell

Converting visits to sales is the Holy Grail for retail websites but how can businesses maximize their ability to do so? From our experience of gathering insight into user behavior across hundreds of fashion websites globally, we have been able to identify patterns which clearly state what are the most…

Business

5 Simple Conversion Rate Optimization Tips For Your Website

October 8, 2012 by Edward Lujan

You run a small service-oriented business, and you’re well into your shiny new online marketing campaign. You have set up your contact channels, and produced some fresh, compelling content for your company’s website. You have “engaged” with your demographic and met them where they are”, you have done your SEO…

Terminology

An Introduction To A/B Testing

September 17, 2012 by James Green

A/B Testing isn’t a new term. In fact, many canny marketers and designers are using it at this very moment to obtain valuable insight regarding visitor behavior and to improve website conversion rate. Unfortunately, A/B Testing still remains in the dark for most online marketers and web designers. The technique…

Introduction-Conversion-Rate-Optimization

Terminology

An Introduction To Conversion Rate Optimization

September 10, 2012 by Kirsten Hendrix

Most people attribute Search Engine Optimization (SEO) as vital to the success of an online business. However, very few people even know about Conversion Rate Optimization (CRO), let alone do they realise how important this is. I am not saying that SEO is not important. SEO enables a website to…