company | 2/2 | Usability Geek

7 Simple Guidelines For Effective Business Copywriting

October 1, 2012 by Charles Mburugu

Good business copywriting can be a very useful tool for creating trust in your users, building loyal customers and adding value to your business or brand. However, poor business copywriting will have the opposite effect on your brand and customers. The following is a set of simple guidelines that will…

Business

4 Ways To Shift Your Business Structure To Provide A Better User Experience

September 3, 2012 by Danielle Arad

Businesses with an online presence face one unified challenge – getting more people to visit and stay engaged on their websites. Websites are continually increasing and online businesses are constantly striving to capture visitors’ ever-shortening attention spans. With that in mind, here are four tips to help shift your business…

jd-power-poor-usability-ford-quality-ratings

Business

A Confusing User Interface And Poor Usability Are Killing Ford’s Quality Ratings

August 20, 2012 by Jason Lancaster

Believe it or not, new electronic systems with poorly designed software are to blame for a substantial decline in Ford Motor Company’s quality ratings. According to J.D. Power & Associates, Ford’s reputation for quality has been declined rapidly in the last 2 years. Survey data collected by JD Power has…

How-Your-Website-Crappy-Usability-Is-Costing-You-Sales

Business

How Your Website’s Crappy Usability Is Costing You Sales

August 6, 2012 by Justin Mifsud

By focusing on how users interact with and use your website, you can increase sales and conversions much faster than almost any other traffic generating initiative. Everyone always thinks they know what will improve a company’s bottom line: higher search engine rankings, higher levels of website traffic, more social media…

Business

5 Ways To Make Your Business Website User Friendly

July 2, 2012 by Christine Kane

Today, more than ever, it is imperative for businesses to have a website. Not only does a website help a business to be found on the Internet, but it also helps to market and sell products or services to both local and foreign customers. However, many owners feel disappointed when…

Color User Experience (UX) And Psychology

Guidelines

Colour: User Experience And Psychology

April 9, 2012 by Jean Karl Izzo

Colour plays a crucial role in User Experience. It transmits a psychological message to your users and choosing the right colours for your brand, logo or product can be vital as it helps your brand or product get easily recognised and identified with your industry.

Resources

Official Usability, User Experience & User Interface Guidelines From Companies

September 19, 2011 by Justin Mifsud

Guidelines are considered to be the best resource that designers and developer can use to ensure that the applications and web sites they produce are usable. Operating systems, devices, and development environments are very specific in nature. Because of this, their manufacturers have devised their own set of usability, user…

Business

Why Web Sites With Poor Usability Are Still Being Developed

September 5, 2011 by Justin Mifsud

We all know about the importance of web site usability. There are countless evangelists, guidelines, books, blogs, research papers and whatnot emphasizing the importance and need to develop usable web sites. Yet, very often we still encounter web sites that frustrate us when we try to do even the most…

why-web-site-usability-important-company

Business

Why Web Site Usability is Important for a Company

July 18, 2011 by Justin Mifsud

On the World Wide Web, a company’s web site is the only point of contact that a company has with anyone who is interested in it. Thus, companies entirely rely on their web presence in order to achieve their online goals, be they commercial or otherwise. This scenario, viewed from…