UX Diary Part 2 – A Seat At The Table

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Dear Diary, "How do I get my organization to support my efforts for better UX?" This is a question I face, day in and day out. And I am sure that other UX enthusiasts do too. It can be a really frustrating feeling , knowing that you have the skills and passion to bring better experiences to your users but then knowing that you can't seem to get your management to share … [Read more...]

How Storytelling Makes your Brand a Big Boy

storytelling-makes-brand-big-boy

Philip Pullman had quoted: “Stories are the things we need the most in the world, after nourishment, shelter and companionship.” Storytelling is the knack of getting audiences to listen to your story. It is an art, so is content writing. When you write content, it should not be only meant for Google’s ranking algorithms. It should serve its central purpose of conveying things … [Read more...]

UX Diary Part 1 – On The Front Line

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Dear Diary, Four years ago I came across an article about User Experience (UX). Little did I know that this would spark an adventure that would flip my career upside down and lead to a vigorous habit of noticing details in the process and design of any experience. This encompassed everything - from the roads we drive in, to the location that the electrical sockets are placed … [Read more...]

Customer User Experience For SMEs

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Are you a small to medium enterprise just starting out in business? If so check out this excellent business start-up guide. Joining the e-commerce world can often seem a little overwhelming. Not only do you have to compete with businesses of the same size in your industry, but you are also put head to head with some of the biggest players. Whilst offering competitive prices and … [Read more...]

User Experience: What Is It And Why Should I Care?

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User Experience – dubbed UX for short – is a hot topic. In the broadest sense, it can be defined as the overall experience you have when you are using or interacting with something – and that 'something' could literally be almost anything in the world! For many people, user experience comes to mind in the context of 'technical' devices like smart phones, computers, software, … [Read more...]

Measuring the Success of Your Bring Your Own Device Program

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In an earlier article, we had discussed how the practice of Bring Your Own Device (BYOD) can be good for mobile usability. In fact, BYOD programs are increasing in popularity as their benefits become more apparent. Forrester Consulting (Forester Research Inc.) recently reported the top three benefits companies receive when instituting a BYOD program: increased employee … [Read more...]

3 Ways Your User Experience Team Can Improve A Banking Website

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A popular experience that has touches our lives on a frequent basis involves that of banking - a rather important institution that in the beginning of the century has seen a dramatic shift. The general consensus affirms that bank-goers are faced with an arrangement of inconveniences - bothersome trips to the bank; uncomfortable working hours; minutes wasted on waiting in line; … [Read more...]

5 Main User Experience Barriers To Sales Conversion And How To Overcome Them (Part 1)

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Converting visits to sales is the Holy Grail for retail websites but how can businesses maximize their ability to do so? From our experience of gathering insight into user behavior across hundreds of fashion websites globally, we have been able to identify patterns which clearly state what are the most common user experience barriers to conversion. In this 2-part article, I … [Read more...]

Bring Your Own Device (BYOD) For Mobile Usability [Infographic]

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In today’s world of smartphones and tablets, companies have been forced to come to terms with the emerging business trend known as Bring Your Own Device (BYOD). In the past, many working professionals and IT departments were assigned to rigid working environments in order to keep a consistent usability environment for their mobile platforms. With apps and cloud computing making … [Read more...]

Siemens – The Next Big Step In Wind Power

Siemens-The-Next-Big-Step-In-Wind-Power

In view of the world's ever-growing need for energy, Siemens has embarked on an ambitious project that makes use of its lean, highly efficient, robust and reliable wind turbines. These wind turbines are based on Siemens' Direct Drive Technology and have 50% less moving parts and a tower head mass of less than 350 tons. This makes these 6.0 MW wind turbines easier to set up and … [Read more...]

4 Ways To Shift Your Business Structure To Provide A Better User Experience

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Businesses with an online presence face one unified challenge - getting more people to visit and stay engaged on their websites. Websites are continually increasing and online businesses are constantly striving to capture visitors’ ever-shortening attention spans. With that in mind, here are four tips to help shift your business structure to provide a better user experience for … [Read more...]

A Confusing User Interface And Poor Usability Are Killing Ford’s Quality Ratings

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Believe it or not, new electronic systems with poorly designed software are to blame for a substantial decline in Ford Motor Company's quality ratings. According to J.D. Power & Associates, Ford's reputation for quality has been declined rapidly in the last 2 years. Survey data collected by JD Power has dropped Ford from 5th overall in quality 2010 down to 27th by 2012. The … [Read more...]

How Your Website’s Crappy Usability Is Costing You Sales

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By focusing on how users interact with and use your website, you can increase sales and conversions much faster than almost any other traffic generating initiative. Everyone always thinks they know what will improve a company’s bottom line: higher search engine rankings, higher levels of website traffic, more social media outreach, more products, more blog posts and on and on. … [Read more...]

5 Ways To Make Your Business Website User Friendly

5 Ways To Make Your Business Website User Friendly

Today, more than ever, it is imperative for businesses to have a website. Not only does a website help a business to be found on the Internet, but it also helps to market and sell products or services to both local and foreign customers. However, many owners feel disappointed when there is little goal conversion from their business websites. Thus, it is important to be sure the … [Read more...]

Official Usability, User Experience & User Interface Guidelines From Companies

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Guidelines are considered to be the best resource that designers and developer can use to ensure that the applications and web sites they produce are usable. Operating systems, devices, and development environments are very specific in nature. Because of this, their manufacturers have devised their own set of usability, user experience and user interface guidelines. This … [Read more...]

Why Web Sites With Poor Usability Are Still Being Developed

Why web sites with poor usability are still being developed

We all know about the importance of web site usability. There are countless evangelists, guidelines, books, blogs, research papers and whatnot emphasizing the importance and need to develop usable web sites. Yet, very often we still encounter web sites that frustrate us when we try to do even the most basic of tasks. The web is full of them and Vincent Flanders does a very nice … [Read more...]