Exceptional Tips for Companies Looking to Hire a UX Designer


As more companies become aware of the massive value associated with providing a remarkable user experience, the demand for effective UX designers is consistently rising. The technology revolution has exposed the consumer to an infinite amount information, while also offering the opportunity for customers to determine the level of their experience, leaving consumers with … [Read more...]

Why improving The User Experience Could Be The Best New Year Resolution


It is never a bad time to take stock of what works for your business but at the start of a new year, it seems particularly apt to consider all the options. The major part of any assessment process should involve investigating what your users think when they interact with your company, whether that is via the telephone, in person or through your online presence. In fact, … [Read more...]

4 Ways Video Can Help You Increase Your Sales


Whether companies realise it or not, video content is increasingly becoming an essential component of every marketing strategy. Not only does it appear in 70% of the top 100 search engine listings (according to KissMetrics), it can also make site visitors 144% more likely to purchase products after seeing it in video, as a report by houseware e-tailer Stacks & Stacks has … [Read more...]

Customer Experience Management Using Cloud Computing


Why do some companies succeed while others fail? With 8 out of 10 businesses failing (yes, the failure rate is very high!), this question assumes tremendous importance. There are plenty of reasons, why even some of the most highly vaunted businesses fail, but one reason stands out – Their inability to deliver a satisfying customer experience. What businesses tend to … [Read more...]

Enhancing The Usability Of ‘Meet The Team’ Pages


‘Meet the Team’ web pages are becoming a good way to show your resourceful team as part of your organizational work. It is not the latest buzz but yes, many organizations have come forward to showcasing it as their creative catalogue on websites. As a result, many online agencies have derived great audience attention, thanks to the creatively designed ‘Meet the Team’ web … [Read more...]

Want To Close More Sales? Try Tablets


Few things are harder to sit through than a bad sales presentation. No matter what the industry is, the sell is usually a variation of the same formula: The rep stands at the head of a conference table, dryly reciting the script of why his/her product or service is mandatory. Maybe he or she has even compiled slides in Power Point as a visual aid (by “visual aid” … [Read more...]

The Gutsy Guerilla Marketing: Reach New Heights In Your Business


Guerrilla marketing is a kind of marketing strategy that takes us all by surprise with its uniqueness and ‘guerrilla’ tactics. It helps promote a brand or an idea by employing offbeat means, and is evidently distinctfrom traditional marketing strategies. ‘Guerrilla’ can be traced back to the war tactics adopted by the Viet Cong against American soldiers in the Vietnam War. … [Read more...]

16 Best Customer Experience (CX) Enterprise Software Platforms


Customer Experience (CX) is the sum of experiences that people have during the whole relationship with a given product/service. This also pertains to the enterprise businesses. Good impression can win you trust and love from many, but bad impression can quickly make them run to your competitors. What is more, the businesses with higher NPS (Net Promoter Score) grow faster … [Read more...]

Why A Blog Post + A Landing Page Is A Lethal Combination


It’s hard to run a business. You know that. And most entrepreneurs gleefully embrace this fact. The reality of it, however, can still give you goose bumps. Think about this: Amazon has been in business more than two decades now and it still doesn’t make much in terms of profit. While investors have undying love for the company, it barely scratches the surface of net … [Read more...]

Lean UX – Running Workshops And Getting Results


User Experience, Design and Software Development rarely get along. Design wants to create gorgeous looking portfolio pieces, User Experience wants the pathways through the system to be crystal clear for its users, and Developers either want to shoehorn a solution into a CMS or toolkit they already have, or learn something new and shiny, paying little or no heed to either … [Read more...]