automotive | Usability Geek

Ford Keyfree Login – Password Verification Without A Keyboard

After last week’s bashing of MyFordTouch, it seems very appropriate to show some good user experience from this car manufacturer. Ford’s KeyFree Login is an ingenious device that overcomes the need to key in all your computer passwords. This app was actually inspired by the key-free system of unlocking car…

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Business

A Confusing User Interface And Poor Usability Are Killing Ford’s Quality Ratings

August 20, 2012 by Jason Lancaster

Believe it or not, new electronic systems with poorly designed software are to blame for a substantial decline in Ford Motor Company’s quality ratings. According to J.D. Power & Associates, Ford’s reputation for quality has been declined rapidly in the last 2 years. Survey data collected by JD Power has…