Usability Metrics – A Guide To Quantify The Usability Of Any System

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A metric is a “system or standard of measurement” represented in units that can be utilized to describe more than one attribute. Metrics come in very handy when it comes to quantify usability during the usability evaluation of software, websites and applications. Why would you need to Measure Usability? There are many reasons as to why someone would require to measure … [Read more...]

Combining HEART With The Goals-Signals-Metrics Process To Determine Which UX Metrics To Use

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The effect on the User Experience (UX) brought about by a newly-implemented product change is something that is both necessary yet difficult to measure. This is because changes in the user experience tend to be generic in nature and may not directly relate to the quality of the UX or the overall goals of the project. At the same time the ability to measure this effect will help … [Read more...]

The Benefits of Merging Quantitative and Qualitative Data In UX Studies

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User experience researchers and online analysts are no strangers to data. There is also no denying that it is a must-have element of conversion optimization specialist’s weaponry. Data allows you to back up your decisions scientifically and predict their outcome. In this article we want to show you two types of data - quantitative and qualitative and convince you (if you … [Read more...]

SkyPhrase: Natural Language Processing For Google Analytics

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It’s really important to understand who is visiting your web site or blog - who referred your visitors, which cities are they accessing it from, which pages they visited the most, which search keywords led to visitors who buy the most stuff, etc. All of these questions help you know your visitors better and through this you can further modify your website in order to help … [Read more...]

Google AdWords? Usability Guidelines For Paid Search Campaigns – Part 2

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This article continues where we left off in last week's article. As we have seen so far, it is of no use paying for Google AdWords campaigns if users find it difficult to achieve their objectives once they land on your website. This article discusses usability guidelines that are specific for mobile websites, e-commerce websites and landing pages. In addition it also provides … [Read more...]

Google AdWords? Usability Guidelines For Paid Search Campaigns – Part 1

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When starting a paid search campaign, whether you are using Google AdWords or another popular platform, you will always want to make sure that consideration is given towards on-site usability first and foremost. There is no use in paying for site traffic when your visitors could struggle to find the information they are looking for or find it difficult to convert. Therefore … [Read more...]

Landing Page Optimization With Google Analytics

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Google Analytics is a powerful tool when it comes to assessing the performance of a website. It allows e-businesses and web designers to get a clearer picture of how website users interact with their products and services. They can then establish which pages are the most successful and which need work. But in order to make the most of the facts and figures that Google Analytics … [Read more...]

6 User Experience Statistics You Should Pay Attention To

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Numbers, feedback, trends and other statistics coming from several areas which lie within and outside an organisation are factored so deeply in User Experience (UX) that they make their gathering, evaluation and the setting of action points an intricate science in and of itself. Indeed, the depth that is involved in the field of User Experience and its growing prevalence that … [Read more...]