landing-page-optimization-google-analytics
Guidelines
1

Landing Page Optimization With Google Analytics

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Google Analytics is a powerful tool when it comes to assessing the performance of a website. It allows e-businesses and web designers to get a clearer picture of how website users interact with their products and services. They can then establish which pages are the most successful and which need…
Top-5-Ecommerce-Trends-2013
Business
3

Top 5 E-Commerce Trends For 2013

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In this growing age of globalization, online businesses are trying hard to please customers and generate profits. This article discusses what I consider to be the five key trends of e-commerce for 2013 and suggests ways in which you can benefit from them.
User-Experience-UX-Statistics-You-Should-Pay-Attention-To
Business
1

6 User Experience Statistics You Should Pay Attention To

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Numbers, feedback, trends and other statistics coming from several areas which lie within and outside an organisation are factored so deeply in User Experience (UX) that they make their gathering, evaluation and the setting of action points an intricate science in and of itself. Indeed, the depth that is involved…
usability-testing-uk-cinema-websites-2
Business
0

Usability Testing Of UK Cinema Websites – Part 2

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In Part 1 of this article, we have seen the usability problems encountered by users when they try to book cinema tickets for kids on a Saturday morning. The websites that were tested were all UK cinema websites: CineWorld, Empire Cinemas and Odeon Cinemas. This article shows two other tasks…
Usability-Testing-UK-Cinema-Websites
Business
0

Usability Testing Of UK Cinema Websites – Part 1

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During a recent spot of unavoidable eavesdropping in a slow-moving queue, I overheard two ladies expressing great frustration at their less-than-positive experiences on cinema websites. This reminded me of usability testing on UK Cinema websites that we had carried out in late 2011. Back at the office, I dug up…
E-Commerce-Intelligence-Introduction
Terminology
0

E-Commerce Intelligence – An Introduction

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At the crossroads where web design and marketing meet, there is something called eCommerce Intelligence, and if a designer takes this into consideration, he or she will be able to design a more successful website. Understanding the need for intelligence on the various factors of eCommerce ensures that the site…
measuring-success-bring-your-own-device-byod
Business
1

Measuring the Success of Your Bring Your Own Device Program

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In an earlier article, we had discussed how the practice of Bring Your Own Device (BYOD) can be good for mobile usability. In fact, BYOD programs are increasing in popularity as their benefits become more apparent. Forrester Consulting (Forester Research Inc.) recently reported the top three benefits companies receive when…

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