By focusing on how users interact with and use your website, you can increase sales and conversions much faster than almost any other traffic generating initiative. Everyone always thinks they know what will improve a company’s bottom line: higher search engine rankings, higher levels of website traffic, more social media outreach, more products, more blog posts and on and on.
But what if I told you that just by focusing on how users interact with and “use” your website to achieve their goals – what is often referred to as usability – by making it easier, friendlier and more intuitive, you could increase sales and conversions much faster and with less time and money spent than almost ANY other “traffic” generating initiative? …
What you have just read is the introduction to a guest post I have written for my friend Chris Fernandez’s blog Biquitous. As the tag line of the blog says, the Biquitous Blog offers “actionable internet marketing strategies for time-conscious business leaders”. In fact, I love how Chris adopts a direct, ‘in your face’ style of writing to provide valuable pieces of advice that users can quickly read, understand and implement in their online strategy.
Entitled ‘How Your Website’s Crappy Usability Is Costing You Sales‘, my post explains how website usability is essential in order to increase sales and conversion rate. It achieves this by first introducing website usability and its importance and then explaining how to make your website usable. It’s a post that took me a good chunk of time to write and I am sure that you, UsabilityGeek readers, would be interested in reading it. That is all I will tell you here! So head over to the Biquitous blog and