How To Crack The Code To An Intuitive Welcome Page


The Welcome Page can make or break your website - it is the first thing your visitors engage with whenever they visit your website, and it can determine if they stay and read more or close the window- without ever looking back. That being said, it is very important to come up with a well-designed, well-written, visitor-oriented and intuitive welcome page that will serve as … [Read more...]

When To Prototype, When To Wireframe – How Much Fidelity Can You Afford?


There is a lingering meme that design projects should skip wireframing and go right to prototyping. A good example of this position is Wireframing is out, prototyping is in: here’s why, by Joseph Lawrence. From my experience I have come to the realization that interactive prototyping is not always the correct deliverable for a design project. Consider an enterprise … [Read more...]

4 Ways Bad UX is Hurting your SEO


In past years, the primary concern for business owners building websites has been SEO. Build a site that ranks well in Google and the money flows in right? It doesn’t matter what the user’s experience is as long as they’re on the site. Sadly that’s not the case – bad UX can cost businesses a lot of money if visitors are dissuaded from purchasing due to bad … [Read more...]

From UX-ling To UX Swan – How To Make It In UX With No Experience

First things first; if you are new to UX, (User Experience) then you are a UX-ling. No, no! It’s not supposed to be patronising. It’s an affectionate name; honest! Secondly, if you are a struggling UX-ling, then I am hoping that this article will help you keep the faith. Because let’s face it, it probably feels like trying to make it in UX with no experience is harder than … [Read more...]

Make Your Mobile Site Lightweight And Beautiful: The UX Approach To Eye-Candy


When thinking of contemporary websites, the mobile version is definitely a must-have. However, in a bid to provide users with exceptional experience, you often need to find a proper balance between visual presentation and mobile context. (Lead image source: Serge Kij) “Responsive” is a magic term, but it is mostly used just for making websites look great on mobiles and … [Read more...]

Building User Confidence with User Experience (UX) Design


Increasing user confidence online is a constant challenge that both website owners and entrepreneurs face. With the prevalence of scams and frauds in the online community, creating an environment where users feel comfortable interacting, using and buying from a website is essential. User Experience (UX) design is an essential step towards building user confidence and … [Read more...]

Unique Ways to Display Data on Your Site – And Why Beautiful Data is All the Rage


Data plays a huge role in the digital age and the new technologies we have for collecting and collating data are absolutely crucial for everything to run the way it does. The web in fact is entirely built on data - with the essential purpose being to make the entire world’s information easily accessible for all. (Lead image source: Andrea Balzano) But this can create a … [Read more...]

Designing A Child-Friendly Website: A True Challenge


Website designers do not often think about designing a website which is suitable for children; that is, until such time that a specific age group amongst children needs to be targeted. A decade ago it was unthinkable for a three-year old to be able to use a computer. Nowadays several websites are designed especially for them. (Lead image source: San Jose Library) In the … [Read more...]

Preparing a Website for the Holidays With UX In Mind


As the leaves fall and the air becomes crisp, Internet users and shoppers begin to think about the things they look forward to during the changes in season, and website owners should be considering how to cater to those shopping goals. The holiday season is the time when consumers spend the most money; it's also the time when they have the most buying options. That's why … [Read more...]

7 Ways To Use Eye Tracking To Improve Conversions


Eye tracking provides business owners and marketing professionals with valuable insight into how customers interact with websites and landing pages. The most advanced eye tracking services can show exactly where a user’s eyes land when they first view a page, how much of the page they actually take in, the order in which they process information, and how much time they … [Read more...]