Make Your Mobile Site Lightweight And Beautiful: The UX Approach To Eye-Candy


When thinking of contemporary websites, the mobile version is definitely a must-have. However, in a bid to provide users with exceptional experience, you often need to find a proper balance between visual presentation and mobile context. (Lead image source: Serge Kij) “Responsive” is a magic term, but it is mostly used just for making websites look great on mobiles and … [Read more...]

Building User Confidence with User Experience (UX) Design


Increasing user confidence online is a constant challenge that both website owners and entrepreneurs face. With the prevalence of scams and frauds in the online community, creating an environment where users feel comfortable interacting, using and buying from a website is essential. User Experience (UX) design is an essential step towards building user confidence and … [Read more...]

Unique Ways to Display Data on Your Site – And Why Beautiful Data is All the Rage


Data plays a huge role in the digital age and the new technologies we have for collecting and collating data are absolutely crucial for everything to run the way it does. The web in fact is entirely built on data - with the essential purpose being to make the entire world’s information easily accessible for all. (Lead image source: Andrea Balzano) But this can create a … [Read more...]

Designing A Child-Friendly Website: A True Challenge


Website designers do not often think about designing a website which is suitable for children; that is, until such time that a specific age group amongst children needs to be targeted. A decade ago it was unthinkable for a three-year old to be able to use a computer. Nowadays several websites are designed especially for them. (Lead image source: San Jose Library) In the … [Read more...]

Preparing a Website for the Holidays With UX In Mind


As the leaves fall and the air becomes crisp, Internet users and shoppers begin to think about the things they look forward to during the changes in season, and website owners should be considering how to cater to those shopping goals. The holiday season is the time when consumers spend the most money; it's also the time when they have the most buying options. That's why … [Read more...]

7 Ways To Use Eye Tracking To Improve Conversions


Eye tracking provides business owners and marketing professionals with valuable insight into how customers interact with websites and landing pages. The most advanced eye tracking services can show exactly where a user’s eyes land when they first view a page, how much of the page they actually take in, the order in which they process information, and how much time they … [Read more...]

The Usability Of Your Website Starts With Its Content


Before going any further, it’s important that we make one point very clear. Regardless of industry, niche or interest, the internet is a competitive place to advertise services or attempt to do business. With a potential daily audience numbering in the hundreds of millions, the potential rewards for savvy internet entrepreneurs are staggering. Due to the fierce … [Read more...]

Horizontal Scrolling and User Experience: Best Practices


As at October 2013, there are approximately 767 million websites amounting to 3.9 billion web pages. And the reality is that a number of them are competing with your site - trying to penetrate your market or increase their market share ... the same market you are operating in. They are trying to attract the same users that you are trying to get ... or worse still, they are … [Read more...]

What a Scavenger Hunt for Pork Chop Seasoning taught me about Improving E-Commerce User Experience


When I was in college, if I wasn't eating ramen, I was eating pork chops. They always tasted amazing with the right seasoning. Finding the right seasoning, however, was challenging. Little did I know at the time that with each grocery store quest for the perfect seasoning, I was learning a thing or two about my future love: User Experience. Let me explain. (Lead image … [Read more...]

20 E-Commerce Conversion Rate Optimization Guidelines


If the conversion rate of your e-commerce site is poor, then it is high time that you stop and assess why this is happening. A good e-commerce site should not just attract visitors; it must convert them into customers who will purchase your products. While there are several techniques including ones that have been scientifically proven, a fulfilling shopping experience is … [Read more...]